Tony Wessels Email & Phone Number

Vienna, Virginia, Us

Responsible for all worldwide marketing of leader in advanced analytics for the supply chain. Positioned FusionOps in a new category as the leader of supply chain intelligence software. Developed and executed new positioning to successfully compete against the business intelligence market. Generating 200% of sales pipeline goals.Leading PR & analyst program resulting in extensive press coverage including: Wall St. Journal, Fortune Magazine, and CIO Magazine.Created and developed a world-class marketing organization.

Foster City, California, Us

As a member of the executive team, responsible for all aspects of worldwide marketing for the company. Advanced the company in the market from early stage startup to become the number one brand and market leader in spend management in just three years. Validated by #1 ranking by both Forrester Wave Report and Gartner Market Landscape Report. Supported 100% YOY revenue growth. Customer base increased to 450+ customers in 40 countries in just three years. Secured Forbes column for CEO.Increased company market share through demand generation programs that generated $43 of sales pipeline for every marketing dollar spent. Created customer advocacy programs that assisted in accelerating sales, cross-sell/up-sell and driving the brand strategy.

Round Rock, Texas, Us

Responsible for leading the development of centralized corporate marketing programs worldwide. Managing a global marketing programs team with a worldwide budget of $43MM. Includes development and execution of go-to-market lead generation campaigns to market the portfolio of EMC products.

Campbell, California, Us

Reporting directly to the CEO, responsible for all worldwide marketing for enterprise software company. Successfully positioned APTARE as the leader in the storage software category of storage resource management. Responsible for all inbound and outbound marketing, competitive analysis, pricing strategies, demand generation, public relations, online marketing, and product launch programs. • Deployed customer acquisition and demand generation programs (events, collateral, online ads, webcasts, etc).that drove a 800% increase in leads and a 60% YOY revenue growth.• Implemented marketing operations and deployed marketing automation with salesforce.com integration.• Launched public relations press & analyst program that resulted in coverage in storage industry magazines (InfoStor, Storage Magazine, etc.) and major business publications (Business Week and Entrepreneur Magazine).• Lead product launch effort with product management team to develop and release three major products that have become market leaders.

Sunnyvale, Ca, Us

Led all worldwide marketing and sales for email and anti-spam software company which was acquired by Yahoo! in 2005.• Redefined product line and services strategy doubling revenue streams. Responsible for all marketing including market research, product planning, public relations, roadmaps, pricing, and support programs. • Led marketing communications and customer acquisition and demand generation campaigns, including online, public relations, web seminars, email marketing direct mail and events. Products featured in top business publications including Wall St. Journal, Fortune, Forbes, and Business Week. • Created a multi-channel distribution strategy consisting of online, retail, and reseller channels increasing sales over 1,300%.• Negotiated favorable partner agreements increasing product downloads over 300% per day.

Led successful business to business marketing firm and grew it to multi-million dollar revenue stream. Partial client list includes: Dr. Phil McGraw, Epson, Network Appliance, Commerce One, Borland, ArrayComm, and Astoria Software.• Led team to develop demand creation programs using online advertising, webinars, email marketing, direct mail, print advertising, and collateral. • Exclusive agency for Epson online store. Increased e-commerce sales of Epson printers to consumers by 75% in one year through creation and execution of online marketing campaigns.• Developed e-commerce website for CompUSA consumer promotion. Increased average purchase to $150 throughout the nation.

B.A., English

Bachelor'S Degree, English Language And Literature/Letters