Tony Wessels

Tony Wessels Email and Phone Number

Strategic Advisor and Business Strategist @ Ethics & Compliance Initiative (ECI)
Tony Wessels's Location
Denver, Colorado, United States, United States
About Tony Wessels

High–performance executive leader with over 20 years of experience driving marketing results for business-to-business enterprise SaaS companies. A proven track record of providing marketing leadership to high-growth companies from early-stage pre-IPO to category leaders. I have a business-first philosophy which focuses on how marketing can drive the business: driving revenue, establish the company brand, and operational excellence (for scalability). Domain expertise: financial, security software, spend management, networking, and storage.Results-driven marketer with expertise in customer acquisition and retention to drive immediate sales pipeline growth and long-term market share using analytics, market segmentation and sales pipeline modeling. Demand generation programs include email marketing, web marketing SEO, SEM, social media, content marketing, and events.Customer-centric marketer focused on leveraging customer success to help accelerate sales, increase cross-sell/up-sell revenue and strengthen a company's brand. Work closely with CEO, executive team, and board of directors to establish the company as a market leader through positioning, messaging, analyst relations, and corporate communications. Dynamic public speaker and company evangelist to increase company awareness in the market. Presents at all levels from user conferences to major industry events. Additional areas of expertise include: product marketing, pricing, content marketing, sales enablement, corporate identity, digital marketing, corporate communications, and channel marketing.

Tony Wessels's Current Company Details
Ethics & Compliance Initiative (ECI)

Ethics & Compliance Initiative (Eci)

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Strategic Advisor and Business Strategist
Tony Wessels Work Experience Details
  • Ethics & Compliance Initiative (Eci)
    Interim Chief Marketing Officer
    Ethics & Compliance Initiative (Eci) Sep 2022 - Present
    Vienna, Virginia, Us
  • Convercent
    Ceo Advisor
    Convercent Jul 2018 - Jun 2019
  • Convercent
    Chief Marketing Officer
    Convercent Jan 2017 - Jun 2018
  • Fusionops
    Chief Marketing Officer
    Fusionops Dec 2014 - Jan 2017
    Responsible for all worldwide marketing of leader in advanced analytics for the supply chain. Positioned FusionOps in a new category as the leader of supply chain intelligence software. Developed and executed new positioning to successfully compete against the business intelligence market. Generating 200% of sales pipeline goals.Leading PR & analyst program resulting in extensive press coverage including: Wall St. Journal, Fortune Magazine, and CIO Magazine.Created and developed a world-class marketing organization.
  • Coupa Software
    Vice President, Marketing
    Coupa Software Sep 2011 - Dec 2014
    Foster City, California, Us
    As a member of the executive team, responsible for all aspects of worldwide marketing for the company. Advanced the company in the market from early stage startup to become the number one brand and market leader in spend management in just three years. Validated by #1 ranking by both Forrester Wave Report and Gartner Market Landscape Report. Supported 100% YOY revenue growth. Customer base increased to 450+ customers in 40 countries in just three years. Secured Forbes column for CEO.Increased company market share through demand generation programs that generated $43 of sales pipeline for every marketing dollar spent. Created customer advocacy programs that assisted in accelerating sales, cross-sell/up-sell and driving the brand strategy.
  • Emc
    Sr. Director, Marketing Programs
    Emc Oct 2010 - Jul 2011
    Round Rock, Texas, Us
    Responsible for leading the development of centralized corporate marketing programs worldwide. Managing a global marketing programs team with a worldwide budget of $43MM. Includes development and execution of go-to-market lead generation campaigns to market the portfolio of EMC products.
  • Aptare
    Vice President, Marketing
    Aptare Mar 2006 - Sep 2010
    Campbell, California, Us
    Reporting directly to the CEO, responsible for all worldwide marketing for enterprise software company. Successfully positioned APTARE as the leader in the storage software category of storage resource management. Responsible for all inbound and outbound marketing, competitive analysis, pricing strategies, demand generation, public relations, online marketing, and product launch programs. • Deployed customer acquisition and demand generation programs (events, collateral, online ads, webcasts, etc).that drove a 800% increase in leads and a 60% YOY revenue growth.• Implemented marketing operations and deployed marketing automation with salesforce.com integration.• Launched public relations press & analyst program that resulted in coverage in storage industry magazines (InfoStor, Storage Magazine, etc.) and major business publications (Business Week and Entrepreneur Magazine).• Lead product launch effort with product management team to develop and release three major products that have become market leaders.
  • Stata Labs - Yahoo! Inc.
    Vice President, Marketing
    Stata Labs - Yahoo! Inc. May 2004 - May 2005
    Sunnyvale, Ca, Us
    Led all worldwide marketing and sales for email and anti-spam software company which was acquired by Yahoo! in 2005.• Redefined product line and services strategy doubling revenue streams. Responsible for all marketing including market research, product planning, public relations, roadmaps, pricing, and support programs. • Led marketing communications and customer acquisition and demand generation campaigns, including online, public relations, web seminars, email marketing direct mail and events. Products featured in top business publications including Wall St. Journal, Fortune, Forbes, and Business Week. • Created a multi-channel distribution strategy consisting of online, retail, and reseller channels increasing sales over 1,300%.• Negotiated favorable partner agreements increasing product downloads over 300% per day.
  • Hi-Fi Marketing
    President
    Hi-Fi Marketing 1998 - 2004
    Led successful business to business marketing firm and grew it to multi-million dollar revenue stream. Partial client list includes: Dr. Phil McGraw, Epson, Network Appliance, Commerce One, Borland, ArrayComm, and Astoria Software.• Led team to develop demand creation programs using online advertising, webinars, email marketing, direct mail, print advertising, and collateral. • Exclusive agency for Epson online store. Increased e-commerce sales of Epson printers to consumers by 75% in one year through creation and execution of online marketing campaigns.• Developed e-commerce website for CompUSA consumer promotion. Increased average purchase to $150 throughout the nation.

Tony Wessels Skills

Lead Generation Product Marketing Salesforce.com Email Marketing Online Marketing Enterprise Software Marketing Automation Marketing Communications Web Analytics Google Adwords Storage Area Networks Enterprise Storage Corporate Positioning Search Engine Positioning Storage Software Storage Customer Acquisition Demand Generation Pricing Strategy Cmo Management Seo Branding And Identity Brand Development Brand Management Sales Enablement Saas Cross Channel Marketing Corporate Communications Public Relations Strategy Start Ups Positioning Integrated Marketing Product Management Team Leadership Market Research Online Advertising Leadership Marketing Software As A Service

Tony Wessels Education Details

  • The University Of Texas At Dallas
    The University Of Texas At Dallas
    English
  • The University Of Texas At Dallas
    The University Of Texas At Dallas
    English Language And Literature/Letters

Frequently Asked Questions about Tony Wessels

What company does Tony Wessels work for?

Tony Wessels works for Ethics & Compliance Initiative (Eci)

What is Tony Wessels's role at the current company?

Tony Wessels's current role is Strategic Advisor and Business Strategist.

What is Tony Wessels's email address?

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What is Tony Wessels's direct phone number?

Tony Wessels's direct phone number is +140852*****

What schools did Tony Wessels attend?

Tony Wessels attended The University Of Texas At Dallas, The University Of Texas At Dallas.

What are some of Tony Wessels's interests?

Tony Wessels has interest in Poverty Alleviation, Children, Disaster And Humanitarian Relief, Education.

What skills is Tony Wessels known for?

Tony Wessels has skills like Lead Generation, Product Marketing, Salesforce.com, Email Marketing, Online Marketing, Enterprise Software, Marketing Automation, Marketing Communications, Web Analytics, Google Adwords, Storage Area Networks, Enterprise Storage.

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