Tony Wilkinson

Tony Wilkinson Email and Phone Number

Customer Service Specialist @ Ocado Retail
London, GB
Tony Wilkinson's Location
London, England, United Kingdom, United Kingdom
Tony Wilkinson's Contact Details

Tony Wilkinson personal email

n/a

Tony Wilkinson phone numbers

About Tony Wilkinson

Solid Client and Agency experience across Marketing technology, Digital Marketing, CRM, Campaign Management, Loyalty Marketing, Data Warehousing and Analytics. Hands-on team player who develops and delivers revenue generating CRM and Loyalty engagement across a variety of sectors including Telco, Retail, Travel, Insurance, Charity and Automotive.

Tony Wilkinson's Current Company Details
Ocado Retail

Ocado Retail

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Customer Service Specialist
London, GB
Website:
ocadoretail.com
Employees:
2135
Tony Wilkinson Work Experience Details
  • Ocado Retail
    Customer Service Specialist
    Ocado Retail
    London, Gb
    View
  • Tbc
    Looking For A Crm Or Marketing Contract/Perm Opportunity
    Tbc Apr 2023 - Present
  • Team Itg
    Gad Co-Op
    Team Itg Mar 2022 - May 2023
    London, England, United Kingdom
    Main role – Working with key stakeholders to deliver email and loyalty strategy across E commerce, Membership and Life Services. Key achievements include…• Acquisition, Retention and Repeat purchase campaign activity• Digital Strategy planning across the 3 Business Units• Welcome on-boarding plan and Lifecycle delivery• Management of a team of 8 plus a virtual team of 10 Designers, Copywriters and Front-end Developers• Technology: Canopy cloud, Salesforce
    View
  • Inspired Thinking Group (Itg)
    Business Client Lead - Tui Uk
    Inspired Thinking Group (Itg) Sep 2015 - Mar 2022
    London, United Kingdom
    Main role - coordinating with TUI stakeholders and leadership teams to identify and define critical CRM objectives and requirements, gathering data to inform the planning, execution, and ROI across multimillion-pound digital campaigns and project initiatives. Key achievements include…• Defining the long-term strategy and key deliverables for Digital Crm for the TUI brands in the UK. • Delivered 15% YoY incremental revenue via Digital Marketing activity. • Planning and Delivery of multimillion digital campaigns and ROI measurement. • Daily Team Management of hosted TUI CRM DWh, Analytical, and Campaign environments. • Management of a team of 20.
    View
  • Crm Direct Limited
    Director
    Crm Direct Limited Mar 2015 - Aug 2015
    London
    Under CRM Direct Limited, I delivered expert guidance and advice to enhance client company/customer communications and relations. With this, I drove the development and improvement of Digital CRM operations and campaigns, raising overall customer acquisition, retention, and revenue generation success.
  • Domestic & General
    Director Of Crm
    Domestic & General Dec 2014 - Feb 2015
    London, United Kingdom
    Led a six-person team in the design and development of an innovative multi-channel CRM strategy, raising customer contact capability. Key achievements include… Enabled multi-channel warranty claim registration via a new Unica project initiative, significantly increasing customer satisfaction whilst delivering a single view of customers.
    View
  • Crm Direct Limited
    Director
    Crm Direct Limited Sep 2014 - Nov 2014
    London, United Kingdom
    CRM Consultancy
  • Bbc
    Head Of Audience Data Quality And Acquisition
    Bbc Nov 2013 - Sep 2014
    London, W12 7Tq
    Leveraged expert CRM knowledge and experience to design and implement a bespoke personal customer data capturing system and operational strategy. Liaised with key business and partner stakeholders to identify and define project requirements, ensuring delivery of a transformational, successful product. Key achievements include… Delivered strategic campaign activities with personalised myBBC offers through the delivery of myBBC data and campaign workstream.
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  • Brierley Europe Limited
    International Lead
    Brierley Europe Limited Aug 2011 - Sep 2013
    London, United Kingdom
    Development of short- and long-term operational plans, liaising with leadership and stakeholders to identify, define, and plan key business objectives and priorities. Controlled financial planning and budget utilisation, monitoring, and managing P&L across the UK. Key achievements include… Enhanced EMEA Hertz Loyalty/CRM programme by directing and controlling daily marketing and customer communications campaign operations. Exceeded set car rental revenue targets, expertly leading the loyalty programme to consistently surpass organisational goals. Supported the ongoing profitability and viability of the company, cultivating an environment of operational excellence and continual improvement and achievement.
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  • Ogilvyone Uk
    Crm Consultant
    Ogilvyone Uk Feb 2011 - Aug 2011
    London, United Kingdom
    Under this contract role, I delivered recommendations and advice on optimal use of strategic client marketing, CRM, analytics, and communications to enhance revenue lines and secure, grow, and retain a successful customer base. Key achievements include…~ Strategically applied CRM and analytics to secure key customers, including Barclaycard and Amex, for client businesses.
  • Everything Everywhere (Orange)
    Head Of Crm Marketing And Operations
    Everything Everywhere (Orange) May 2001 - Feb 2011
    London, United Kingdom
    Led the Marketing Customer Base CRM Management team to deliver multi-channel campaigns alongside projects and other revenue initiatives. Conducted detailed business analysis to identifying operational and communication weaknesses to develop strategic improvements to CRM processes and campaigns. Key achievements include… Delivered year-on-year growth with the development of a three-year CRM business unit marketing and operations strategy informed by stakeholder goals and requirements. Achieved and surpassed revenue targets, securing more than £60M in revenue with £20-£24M in profits with a 15-person CRM management team. Strengthened the effectiveness of cross-selling and upselling activities by designing and delivering a complex customer behaviour analysis DataMart, generating converged / dashboard reports and KPIs. Enabled the development of useable customer profiles, improving targeting and selection activities with the delivery of a Household, Individual, and Business Entity SCV supporting base segmentation. Raised client company’s customer retention more than 300% over a span of three months through strategic application of customer modelling to call centre operations.

Tony Wilkinson Skills

Crm Analytics Database Marketing Direct Marketing Segmentation Digital Marketing Campaign Management E Commerce Marketing Marketing Strategy Multi Channel Marketing Email Marketing Customer Retention Customer Insight B2b Integrated Marketing Online Marketing Loyalty Programs Mobile Devices Mobile Marketing Loyalty Marketing New Business Development Marketing Management Direct Mail Project Planning Data Management Customer Acquisition Unica Sas B2b Marketing Master Data Management Business Development Planning Data Mining B2c Customer Analytics Customer Loyalty Mobile

Tony Wilkinson Education Details

Frequently Asked Questions about Tony Wilkinson

What company does Tony Wilkinson work for?

Tony Wilkinson works for Ocado Retail

What is Tony Wilkinson's role at the current company?

Tony Wilkinson's current role is Customer Service Specialist.

What is Tony Wilkinson's email address?

Tony Wilkinson's email address is to****@****r.co.uk

What is Tony Wilkinson's direct phone number?

Tony Wilkinson's direct phone number is (214) 760*****

What schools did Tony Wilkinson attend?

Tony Wilkinson attended University Of Sunderland.

What are some of Tony Wilkinson's interests?

Tony Wilkinson has interest in Animal Welfare, Environment, Children, Education.

What skills is Tony Wilkinson known for?

Tony Wilkinson has skills like Crm, Analytics, Database Marketing, Direct Marketing, Segmentation, Digital Marketing, Campaign Management, E Commerce, Marketing, Marketing Strategy, Multi Channel Marketing, Email Marketing.

Who are Tony Wilkinson's colleagues?

Tony Wilkinson's colleagues are Tia Spearman, Rugan Whoko, Adeleke Kehinde, Kajendiran Chandrarajah, Emmanuel King, Graham Rollo, Mohammed Altaf Mohiuddin.

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