Tony Wilkinson Email & Phone Number

London, Gb

London, England, United Kingdom

Main role – Working with key stakeholders to deliver email and loyalty strategy across E commerce, Membership and Life Services. Key achievements include…• Acquisition, Retention and Repeat purchase campaign activity• Digital Strategy planning across the 3 Business Units• Welcome on-boarding plan and Lifecycle delivery• Management of a team of 8 plus a virtual team of 10 Designers, Copywriters and Front-end Developers• Technology: Canopy cloud, Salesforce

London, United Kingdom

Main role - coordinating with TUI stakeholders and leadership teams to identify and define critical CRM objectives and requirements, gathering data to inform the planning, execution, and ROI across multimillion-pound digital campaigns and project initiatives. Key achievements include…• Defining the long-term strategy and key deliverables for Digital Crm for the TUI brands in the UK. • Delivered 15% YoY incremental revenue via Digital Marketing activity. • Planning and Delivery of multimillion digital campaigns and ROI measurement. • Daily Team Management of hosted TUI CRM DWh, Analytical, and Campaign environments. • Management of a team of 20.

London

Under CRM Direct Limited, I delivered expert guidance and advice to enhance client company/customer communications and relations. With this, I drove the development and improvement of Digital CRM operations and campaigns, raising overall customer acquisition, retention, and revenue generation success.

London, United Kingdom

Led a six-person team in the design and development of an innovative multi-channel CRM strategy, raising customer contact capability. Key achievements include… Enabled multi-channel warranty claim registration via a new Unica project initiative, significantly increasing customer satisfaction whilst delivering a single view of customers.

London, United Kingdom

CRM Consultancy

London, W12 7Tq

Leveraged expert CRM knowledge and experience to design and implement a bespoke personal customer data capturing system and operational strategy. Liaised with key business and partner stakeholders to identify and define project requirements, ensuring delivery of a transformational, successful product. Key achievements include… Delivered strategic campaign activities with personalised myBBC offers through the delivery of myBBC data and campaign workstream.

London, United Kingdom

Development of short- and long-term operational plans, liaising with leadership and stakeholders to identify, define, and plan key business objectives and priorities. Controlled financial planning and budget utilisation, monitoring, and managing P&L across the UK. Key achievements include… Enhanced EMEA Hertz Loyalty/CRM programme by directing and controlling daily marketing and customer communications campaign operations. Exceeded set car rental revenue targets, expertly leading the loyalty programme to consistently surpass organisational goals. Supported the ongoing profitability and viability of the company, cultivating an environment of operational excellence and continual improvement and achievement.

London, United Kingdom

Under this contract role, I delivered recommendations and advice on optimal use of strategic client marketing, CRM, analytics, and communications to enhance revenue lines and secure, grow, and retain a successful customer base. Key achievements include…~ Strategically applied CRM and analytics to secure key customers, including Barclaycard and Amex, for client businesses.

London, United Kingdom

Led the Marketing Customer Base CRM Management team to deliver multi-channel campaigns alongside projects and other revenue initiatives. Conducted detailed business analysis to identifying operational and communication weaknesses to develop strategic improvements to CRM processes and campaigns. Key achievements include… Delivered year-on-year growth with the development of a three-year CRM business unit marketing and operations strategy informed by stakeholder goals and requirements. Achieved and surpassed revenue targets, securing more than £60M in revenue with £20-£24M in profits with a 15-person CRM management team. Strengthened the effectiveness of cross-selling and upselling activities by designing and delivering a complex customer behaviour analysis DataMart, generating converged / dashboard reports and KPIs. Enabled the development of useable customer profiles, improving targeting and selection activities with the delivery of a Household, Individual, and Business Entity SCV supporting base segmentation. Raised client company’s customer retention more than 300% over a span of three months through strategic application of customer modelling to call centre operations.