1、Outstanding business track record in China (15 years) and Hong Kong (10 years) - digital & social media marketing, merchant development, strategic partnership, sales management 2、Professional expertise in banking, credit card, consumer finance, FinTech, retail group, online travel3、 Marketing Director in several renowned local Chinese & foreign banks, FinTech & retail groups such as Ping An Group, HSBC, Citibank, BNP Paribas, Bank of Communications, China Citic Bank, Auchan-RT-Mart Hypermarket Group, plus co-operation experience with several Chinese banks such as Ping An Bank, China Construction Bank and Bank of Nanjing4、 Successful track record in acquiring and maintaining offline retailers, such as hypermarket, department store, shopping center, convenient store, 3C chained store, airline, hotel, etc. 5、Online innovation on business development: Pioneered a new online overseas bespoke travel platform - PP Trip in 2015; designing industry-specific O2O mobile payment solution in Ping An Pay in 2014; initiating Citibank's 1st e-Acquisition in 2000 6、 Key Expertise：- Digital & Social Media Marketing- Marketing Expertise such as Acquisition, Usage and Spending Stimulation, Loyalty Scheme, CRM & Portfolio Management, Product Development - Industry Knowledge on China and Hong Kong's credit card and consumer finance - New Business Development- Offline Retailer Acquisition & Management - Start-Up Company & Joint Venture- Strategic Partnership - Sales Management 1. 15年国内与10年香港的优秀业绩 - 电子与社交媒体市场营销、商户拓展、战略合作伙伴、销售管理2. 专业行业知识 - 银行、信用卡、消费信贷、金融科技、零售卖场、在线旅游3. 市场营销高管 - 中外资银行、金融科技与零售集团如中国平安、汇丰银行、花旗银行、法国巴黎银行、交通银行、中信银行、法国欧尚-大润发超市集团，也与多家国内银行合作如平安银行、建设银行、南京银行4. 成功拓展与维护线下零售商为合作伙伴的实战记录，包括超市卖场、百货公司、购物中心、便利店、3C连锁店、航空公司、酒店等5. 在线创新商业拓展：2015年创立线上私人订制旅游平台-PP旅行；2014年平安付设计不同行业的O2O移动支付解决方案；2000年于香港花旗银行开拓首个线上获客渠道6. 主要技能分类：- 电子与社交媒体市场营销- 市场营销专业，如获客引流、使用促进 、忠诚度计划、CRM与客群管理、产品设计- 国内与香港的信用卡与消费信贷的行业知识 - 创新业务拓展- 线下商户拓展与管理- 初创公司与合资企业 - 战略合作伙伴 - 销售管理