Tooba Arshad

Tooba Arshad Email and Phone Number

Chief Operating Officer @ Roots by Genetic Arts
Karachi, PK
Tooba Arshad's Location
Karāchi, Sindh, Pakistan, Pakistan
Tooba Arshad's Contact Details

Tooba Arshad work email

Tooba Arshad personal email

About Tooba Arshad

Let’s talk business first. Do any of these sound like you? 🤔💡 You have an idea but don’t know if it’s worth starting a company over😶 You want to start a company but don’t know where to begin😟 You started a company but don’t know how to make it all work💰 Your company is operational but barely making money (or vice vera)💭 You need to launch a new product or service but have no working plan💯 You need new customers but have no leads⏰ You recently got multiple projects but don’t know how to manage them🤝 You need new investors but don’t know who to approach and how🤞 You have investors interested but no plan, timeline or budget outlined👀 You have the investment but no way to monitor expenses🤦‍♀️ You have timelines to follow but never stay on trackIf yes, LET ME HELP! I can make your business and your team self-sustainable. Besides, since you’ve made it this far, why not drop me a text too? 🤷‍♀️But who am I? 🤔❤ My passion: self-expression👋 My mission: to encourage empathy and vulnerability🥰 What success is to me: being free to express my authentic self without fear of judgment💪 What I value most: freedom, authenticity, discipline😇 How I wish to feel every day: content, mindful, purposefulLife gave me lemons… 🍋🤫 I come from an abusive background💔 My heart beats fast, enough that I get dizzy and breathless without meds (Tachycardia is no joke)🤕 I have constant pain and fatigue, and that’s on my good days (where are my Fibromyalgia buddies at?)🙅‍♀️ My energy levels fluctuate a lot even with meds (Bipolar II and no, I’m not “crazy”)💤 Following a sleep schedule is not just a preference but a life-sustaining need (try taking sedatives twice daily)😎 I look cool with a walking aid (not kidding)Now, the following better count as lemonade… And maybe lemon quiche? 😉💡 6+ years in Business and Consultancy for operations, product, and project management📚 3+ years in Academia as a teacher and researcher for robotics and AI-driven rehabilitation of disabilities✒ 3+ years in Content Writing of any genre and form🏨 2+ years in Activism and Advocacy for social and mental wellness🖖 1+ years in Administration of local schools (hey, that’s where I started, I was just 14 then, so this is important)✍ Oh, I wrote one novel. Two. Though I'm not sure why I haven’t published the second one yet. And I write poetry too.🎓 I also may have graduated with distinction at some point with a BE & ME in Biomedical EngineeringThat's all there is to know! Hope to chat with you soon. 💫

Tooba Arshad's Current Company Details
Roots by Genetic Arts

Roots By Genetic Arts

View
Chief Operating Officer
Karachi, PK
Website:
rootsbyga.com+
Employees:
10
Tooba Arshad Work Experience Details
  • Roots By Genetic Arts
    Chief Operating Officer
    Roots By Genetic Arts
    Karachi, Pk
  • Exa Software Pakistan
    Lead Generation Manager
    Exa Software Pakistan Aug 2024 - Present
    Karāchi, Sindh, Pakistan
    It’s been 6+ years since I started at SleePare as a Product Manager, my first role in corporate; I have come a long way. My work as a Business Consultant is proof of that. 💯And now, I'm looking to lay down some roots...with EXA. Here's to new experiences! 😉
  • Independent Contractor
    Business Consultant
    Independent Contractor Oct 2021 - Jul 2024
    Global
    It was during COVID that I started my own digital venture with a few like-minded colleagues. 💡 It was our one-stop shop for all things digital - for 7 months at least, with clients in Pakistan, the US, the UK, and the UAE. Eventually, though, we decided to go our separate ways - no regrets either way. 🤷‍♀️After that, I mostly flew solo, providing consultancy services to clients worldwide. I held contracts in multiple sectors and multiple countries. I built my specialization in operations, project, and product management. And since most of my clients were startup founders, I became experienced in setting up the foundations of businesses in terms of strategy, processes, timelines, budgets, and teams. Occasionally, I would hire a remote team of 5-10 as well, to help manage marketing and business development initiatives for long-standing clients. 🤝
  • Activebas
    Chief Operating Officer
    Activebas Feb 2020 - Sep 2021
    Durham, North Carolina, United States
    This role marked my first time being part of an active acquisition. But it took some time to get there... ⏰When the company first started, there were only a couple of us; I was working closely with the then-CEO, Roi Yosef. Our focus was mostly isolated - though with the CPO, Amir Kaufman, and the CTO, Eduard Rudyk, involved as well: setting up a roadmap, outlining future goals, and hunting investors. 💡 Eventually, we moved onto technical execution, and consequently, began syncing technical efforts with business initiatives. 🤞 By then, I was leading operations with 30 individuals working remotely from all over the world - a truly multicultural and cross-functional team! And what I loved more was building an inclusive company culture for them from scratch. 🤝Soon, we were set to be acquired by an American Holdings firm, Modern Energy. I led the process which took over 3 months; preparing legal documentation, managing the due diligence audit requirements, ensuring a smooth transition for the teams involved, all the while staying on top of all project deadlines. 💯It was one of the most rewarding experiences of my career. 😇 I was exposed to new practices and policies, thrived in a diverse environment, and experienced true collaboration. I got to watch something grow and succeed, being a part of it from start to finish. ❤ It’s what inspired me to later start my own thing! 😉
  • Sleepare Ai
    Ceo Pakistan Division
    Sleepare Ai Jul 2019 - Jan 2020
    New York, New York, United States
    After a couple months working at METCO, I returned to SleePare but in a different role this time. Though I was still working with Roi Yosef and Shanir Kol - the COO and the CEO respectively - the remote team had grown from 20 to 50, spread across 5 major cities of Pakistan and leading to the creation of the Pakistan Division. 💪The responsibilities increased accordingly. My job was to make sure SleePare could keep up with its success - meet the demands of both, its employees and its customers. 🤞 This included launching two new stores in NY, setting up a Customer Support and Sales department, training the staff on CRM platforms and practices, fixing up the online ordering system, increasing our SEO efforts and improving on its techniques, and drafting company policies as well as employee contracts. 😎 We even set up an office in Lahore, since our technical team preferred working on-site. 🤷‍♀️My leadership, planning, and problem-solving skills truly got tested in this role. Staying on top of everything with a majorly remote team of this size and keeping up with the ever-changing needs of online retail...is no easy feat. 😶
  • Metco Engineering Inc.
    Business Analyst
    Metco Engineering Inc. Dec 2018 - Jun 2019
    Dallas, Texas, United States
    An entirely new industry and a partially different role! I gave myself one week to understand how the energy sector worked and…that was an interesting week. 🤔My responsibilities were twofold; I was reporting to both - the Business Development Manager, Roi Yosef, and the Project Manager, Garet McInroe, while leading a cross-functional team of 15. 🤝 On the one hand, I was leading projects and presentations for website and business development initiatives. On the other, I was setting up and executing (twice weekly) processes for drafting responses to RFPs and RFQs. I even set up the HR and consequent hiring procedures. 🖖I grew a lot in this role. As a Product Manager at SleePare, I was involved in everything - most of it being customer-oriented and online - but my growth was more evident on the technical side. As a Business Analyst at METCO, there always had to be a certain way of doing things, with their official procedures and proposals, which meant that I learnt a lot in terms of research, analysis, and documentation. 📚
  • Sleepare Ai
    Product Manager
    Sleepare Ai Feb 2018 - Sep 2018
    New York, New York, United States
    My experience in corporate started rather unexpectedly. I remember being in a tough spot and looking for more work. The freelance writing wasn’t going well and I was applying everywhere...with no luck. 💔 SleePare’s CEO, Shanir Kol, approached me on LinkedIn for the role of a Content Writer…and somehow, I missed it. I genuinely thought that was the end of it. 🤕 Apparently not! 🤷‍♀️Several months later, HR reached out and I got hired. Two weeks later though, during an all-hands-on-deck kind of situation, I somehow ended up working directly with the COO, Roi Yosef. A week later, he officially requested that I switch teams, saying I had potential for more. 👀 He mentored me to take on the role of a Product Manager at this growing online retail platform. And that moment went on to define the rest of my career. 💡By the end of these 8 months, I was leading a cross-functional team of 20, including business and data analysts, SEO experts, digital marketers, content writers, graphic designers, and website developers, all involved in projects to improve customer experience, better exploit resources, and increase profits. 🤝 Which we did, making the company a monthly revenue of $200k after just the first 6 months. 💰I got the chance to work directly with the CEO as well while communicating with stakeholders and potential investors. Set up a custom CRM and event tracking system too; that gave me a chance to develop proficiency in several tools as well. 💪

Tooba Arshad Skills

Leadership Writing Proteus Robot Operating System Social Media Arduino Public Speaking Proofreading Matlab Teaching Blogging Business Analysis Communication Google Tag Manager Office Administration System Administration Digital Marketing Google Adwords Customer Relationship Management Technical Writing Creative Writing Web Content Writing Semrush C (Programming Language Programming Microsoft Office Academic Writing Affluent Editing Wordpress Time Management Customer Service Google Analytics Journalism Google Merchant Center Social Media Marketing Python Teamwork Management Documentation Project Management Public Relations Research Conflict Resolution Copywriting Copy Editing Simulink Search Engine Optimization Curriculum Development Storytelling

Tooba Arshad Education Details

Frequently Asked Questions about Tooba Arshad

What company does Tooba Arshad work for?

Tooba Arshad works for Roots By Genetic Arts

What is Tooba Arshad's role at the current company?

Tooba Arshad's current role is Chief Operating Officer.

What is Tooba Arshad's email address?

Tooba Arshad's email address is ne****@****ail.com

What schools did Tooba Arshad attend?

Tooba Arshad attended Ned University Of Engineering And Technology, Ned University Of Engineering And Technology.

What skills is Tooba Arshad known for?

Tooba Arshad has skills like Leadership, Writing, Proteus, Robot Operating System, Social Media, Arduino, Public Speaking, Proofreading, Matlab, Teaching, Blogging, Business Analysis.

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