Tooba M. Email & Phone Number

• Conducted interviews and survey with B2B users in Pakistan to identify their behavior, attitudes, and motivations as well as their daily challenges• Conducted competitor analysis with 8+ platforms across game-based learning experience• Executed designs for the Offline desktop app for multiple user types, and tracking systems for principals & school network heads • Identified and pursued opportunities to shape and evolve the KP design system across different products; pioneering for a more accessible and cohesive experience • Collaborated with stakeholders across different domains including product, outreach, content development, engineering

Karāchi, Sindh, Pakistan

In the midst of uncertainty during Covid, I established The Aesthetes Co., a home-run venture that specializes in personalized gifting and décor items. With a vision to fuse design and marketing, our mission was to offer unique, affordable, and heartfelt gift solutions to a diverse audience.• Conceptualized and executed a comprehensive product and marketing strategy, overseeing SC, sales, communications, and deliveries.• Researched, planned and designed digital designs as part of the production and produced unique gift items including frames, greeting cards, prints, gift baskets, etc.• Targeted a diverse audience and implemented a customer-centric approach, achieving an impressive customer retention rate of up to 85%.• Successfully launched and managed Instagram & Facebook marketing campaigns, including PRs, advertisements, and personal promotions. This effort led to the establishment of a vibrant online community, boasting over 1500 followers translating into fruitful conversions.• Attained profitable business goals within the first year of operations.

Karāchi, Sindh, Pakistan

Agigo is a Pakistan-based early-age technology solution provider. As a Creative lead, I was responsible for researching, strategizing and developing visual & written content, and contribute to the company's marketing & growth strategies while also learning & contributing to projects as a Designer.My role as a Creative and Project Lead was:- To research, plan and develop visual content & copy for social media platforms and marketing collaterals- Illustrating design ideas using storyboards, process flows and sitemaps- Revamped company's official website in direct collaboration with the developer and Lead team- Led Business Development Strategy and single-handedly managed talent as part of the offered services- Conducted UX audits on the client's website and designed interaction flows and user experience- Conducted user interviews to identify people's behaviors, attitudes, and motivations as well as their challenges to ease recruitment process in form of a product solution

CVJury is an all-in-one job application documents platform for creating resumes, cover letters, CVs and LinkedIn profile powered by AI.• Designed & revamped features and part of interfaces of the CV Jury Website• Designed responsive UI (Desktop, Mobile, Tablet), icons, and UI components• Created graphic content for the website

Worked as a UX/UI Designer and worked together in an agile POD with a team of designers, front-end and block chain developers to deliver a project on an NFT Minting platform.

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

TripKarao is Pakistan’s Premium Travel marketplace that offers people to search, compare, discover, and book trips, tours, and travel experiences across Pakistan and abroad in the easiest way. It is the safest, easiest, and adventurous trips to get you the desired experience and find you your passion of traveling.

Karāchi, Sindh, Pakistan

Karachi Division, Pakistan

• Researched about the latest trends and happenings around and wrote, developed, and published content and copy for the website.• Learned and employed SEO trends and successfully developed content that helped the blog to be found via search engines

Karāchi, Sindh, Pakistan

•Conducted research on various subjects related to art, culture, & society and contributed 1 to 2 blogs per day• Reviewed national and international tv-shows• Pitched ideas for creative content worth featuring for the website

Professional Certificate, Ux/Ui Design

Bsc., Fashion Marketing & Merchandising

Final Year Project: The Newe - Pakistan's first Zero Waste Fashion Brand Notable Projects: Sauces Bio Maison, Marketing Literature.

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies, Division A

Majors in Economics, Political Science, & Geography