Tooba Shahid Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Pakistan

Canvas Digital is a growing marketing agency in the IT sector. It is a business of Sybrid Pvt. Limited (A Lakson Group Company). My journey here has been super productive and I am bringing my versatile portfolio of skills to take the firm to new heights. My journey here includes,• Strategy Planning for in-house brands and building their brand presence.• Working on the brand building of Sybrid Global - A Lakson Group Company for it's New Year's Brand Revamp. • Looking after and managing Design brands (Digital Marketing, Web & App Development, Logo, Animation, SEO, Gaming) and Content brands (Bookwriting, Ebook Publishers, WikiPedia, Ghostwriting).• Directly working and coordinating with Social Media, SEO, ORM, Content, Designing and Development teams and gauging their performances.• Creating brand roadmaps, strategizing campaigns, website wireframes, and performing brand audit.• Conducting competitor analysis, market research, planning and implementing creative brand strategies.

Salsoft is a leading IT firm. I joined as a Senior Social Media Executive for clients' digital and social media planning, content creating, key accounts handling, running paid advertisements, and implementing the best social media strategies. My journey here included,• Making Content Calendars for Social Media with the best content research and ideation.• Handling key accounts having big budgets and over 20 international clients from diverse industries at a time.• Running Facebook, YouTube, and Instagram Ad Campaigns.• Took a client's YouTube channel and Facebook page to monetization.• Overseeing Clients' Social Media Platforms creating their social media presence on Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, TikTok, and Snapchat.• Executing best-in-class social media campaigns on a daily basis, increasing engagement, measuring progress, and constantly implementing strategies to grow the client’s channel.• Making clients monthly marketing performance reports.• Analyzing page insights, data, and analytics to boost reach, engagement, impressions, leads, inquiries, and traffic.• Monitoring market trends, researching consumer markets, and competitors‘ activities.• Working on organic marketing techniques and practicing them on clients’ platforms.• Client Coordination & Management.

Mumuso is a Global Lifestyle brand from Korea. I joined Mumuso when it recently came to Pakistan so I have seen the company grow by being a valuable resource. My journey from a Marketing Intern to a Marketing Executive has helped me perform a key role in the growth of the firm,• Managed all Social Media Platforms specifically Instagram, Facebook, and YouTube including timely posting, content writing, and handling customer queries.• Launched a brand "Mumu Beauty", a sub-brand of Mumuso, focusing on beauty products, and handled all of its marketing campaigns.• Organized 9 Store Raid Influencer Events at different Stores of Mumuso.• Managed biggest Campaigns of Mumuso including 11.11, This or That, 14.14, Pakistan day sale, and Sub Khareedlo. • Handled all PR and Influencer Marketing Campaigns.• Developed monthly Marketing plans for the company. • Analyzed Data and Customer behavior at Google Analytics and planned accordingly to boost sales and engagement.• Content Writing for captions, descriptions, artworks copy, banners, newsletters, SMS and Ads.• Arranged meetings with potential clients or third parties like Daraz, Savyour, and Bogo and gave presentations on collaborative campaigns.• Developed Monthly Performance Reports of Social Media and Website for future decision-making.

My journey as a Management Trainee included,• Developed Weekly and Monthly Content Calendars.• Wrote product descriptions of Mumuso Products and Blogs for Mumuso Website. Also, handled Social media.

Joined as a Marketing intern and worked on Content Writing including Product Descriptions and social media, did audit of the Website, and error identification. Uploaded new products at WordPress and Daraz Seller Center.

SMH PR & Events is an event management company operating in various cities of Pakistan. I got appointed as "Head of Marketing Interns" after one month of effective performance. My job duties included,• Worked on major projects of the company which were YFR Youth Fashion Revolution Season 3 and an event on CPEC. • Handled all the Social Media platforms of the company and ran campaigns to create awareness amongst the Youth.• Arranged meetings with different companies and potential clients and gave presentations on sponsorship programs for the event. Also, took follow-ups From clients and sponsors through calls and emails.• Completed and conducted the recruitment drive for the next internship program which included conducting the interviews and training the selected candidates. • Hosted the event YFR Season 3. • Organized and conducted registration drives at major Universities in Karachi like IU, Greenwich, Indus, and IOBM. Also, gave presentations to the students during those visits.• Also got the opportunity to learn and fulfill the tasks of HR, Secretariat position, and management.

Designated as a Content Writer in Team Publications for IUMUN 2019 (Iqra University Model United Nations) held by IU Debate and Literary Society.

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General, 3.9 Cgpa

Activities and Societies: Iqra University Debate and Literary Society, Iqra University Model United Nations, IU Entrepreneurship.

Intermediate, Pre-Engineering, Science, A1, 80.36%

Activities and Societies: Cleared the Qualifying Round of Compulsory Subjects Quiz Contest Karachi in 2017.