Before I could wrestle letters into words, I was tapping away at an old Smith-Corona. Today, I pound them into some semblance of order for copy, prose, and even web content. As an experienced (and now International Bestselling) writer, editor, copywriter, and aficionado of the written word, my goal is to grab attention and boost action. Whether it's a novel or a sales letter, product description or flier, my desire remains the same: generate sales and force ideas into submission. I'm effective at the former, but the latter still confounds me (do ideas EVER stop coming?).