Founder and lead copywriter. Serving game-changing clean beauty, sustainable fashion, health and plant-based CPG brands. Visit www.crueltyfreecopywriter.com to learn more about services and book a discovery call.

In-house copywriter for a multi-million dollar plant-based CPG startup. Crafting compelling and head-turning brand and conversion copy for one of the world's leading herbal medicine companies. Responsibilities include: - Content strategy- Website copywriting- Product naming and packaging copywriting- Email marketing- Blog writing and copyediting

Driving user-focused content strategy to support the success of Google-branded products. Creating unique retail experiences for customers to explore, purchase and enjoy Google-built hardware. Focused on identifying the right content to help users wherever they are.

Copywriting for an eCommerce dietary supplement and functional food brand. - Persuasive brand copy written for: - Product detail pages (PDPs)- Landing pages- Website copy- Email marketing - Social media marketing- Youtube advertising- Affiliate marketing- Content marketing

Founded a vegan educational company with a plant-based coaching unit. Coached and educated millennial women of color on how to adopt a healthy vegan lifestyle. - Developed the plant-based coaching program- Conducted all marketing endeavors including website copy, blog articles, landing pages, advertising copy, podcast appearances, and more. - Built a private membership program with merchandise, a resource library, and private Facebook group.

- Content strategy (Instagram, Facebook, Twitter, and LinkedIn)- Social media management- Content creation - Brand voice development- Data analytics

- Digital marketing- Graphic design- Event planning and execution- Membership sales - Client relations management- Strategic planning

I developed and coordinated diversity programs that increased visibility and celebrated the various cultures and identities of students on Eckerd's campus. I served as a resource for staff and faculty for information and guidance around issues of diversity and support for students of color, ethnic minorities, and those who identify as LGBTQIA+

I assisted students in serving the community to aid in their development as global citizens. I worked with faculty to inspire courses that included a service-learning component. I planned and coordinated the Spring Break and Common Experience programming.