Topaz Booysen Email and Phone Number
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Passionate about this sublime blend of strategic thinking and creative exploration, which we call marketing.
Virtual Consulting
View- Website:
- virtualconsulting.com
- Employees:
- 71
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Partner And Chief Marketing Officer (Cmo)Virtual ConsultingCape Town, Wc, Za
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Partner & Chief Marketing Officer (Cmo)Virtual Consulting Jan 2022 - PresentApart from my focus on the development of VCI Global's digital marketing strategy, I am responsible for the productisation and digitisation of our service offerings to facilitate our ambitious business objectives. In my capacity as Partner, I specialise in branding and digital marketing when consulting for our clients, many of whom are in Australasia.
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Founder And Digital StrategistPurplelytic Mar 2019 - PresentFounded to address industry shortcomings I kept encountering during my decade working with and for global marketing agencies; medium-sized and B2B businesses are excluded from receiving the latest digital marketing solutions, and creative solutions are rarely delivered with data-driven bottom-line impact.
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Chief Marketing OfficerEpic Erp Jun 2021 - Aug 2022Johannesburg Metropolitan AreaTasked with elevating the organisation's omnichannel marketing efforts, I worked closely with the sales team and international vendors (Oracle, Epicor and Microsoft) to deliver against targets as the company transitioned into an agnostic ERP provider. -
Head Of Marketing & Account DirectorPopimedia Jan 2018 - May 2021Johannesburg Area, South Africa- Lead the marketing strategy (including digital) and ensure effective implementation to improve performance throughout the funnel, including; client retention and upsell, partnerships, digital campaigns, brand development, events, PR, research, content management, client acquisition and internal culture.- Manage the Communication Platform product; ensuring effective development, roll-out, adoption and performance/ROI.- Work closely with internal stakeholders including sales and development teams to ensure integration and execution of planned activities for optimum benefit to business, while identifying opportunities for improvements to user experience.- Design and implement marketing strategies across a range of channels and platforms, while incorporating market insights and adopting new technologies.- Maintain and develop Popimedia’s industry-leading reputation, actively contributing to thought leadership and market best-practices.- as Account Director: digital strategy development, deep technical understanding, project management and ownership of clients’ accounts. Coupled with commercial understanding to demonstrate true return on investment for client. -
Digital Marketing ManagerNet1 Ueps Technologies Inc. Mar 2016 - Dec 2018Johannesburg Area, South AfricaProviding marketing thought leadership and strategic insight across several business lines and markets while reporting directly to the MD of Southern Africa and managing the marketing team. Tasks include:• Plan, execute and report on all campaigns (web, SEO/SEM, email, social media, display/advertising, ATL, activations, sales team enablement)• Identify market and industry insights in order to optimise product offerings, marketing spend and campaign performance• Collaborate with in-house teams in order to optimise user experience; from websites and app to customer journeys and client support contact points• Conduct, analyse and implement findings from product and market research -
Marketing ManagerAqs Liquid Transfer (Pty) Ltd Apr 2013 - Feb 2016Pretoria Area, South Africa- Developing & monitoring marketing plans & projects to achieve company’s strategic objectives- Managing & coordinating all marketing, advertising & promotional activities & staff- Market analysis/surveys- Customer relationship (& database) management - Analysis of analytics & initiation of preventative actions- Internal communication & fostering of company spirit- Brand development (company brand, product brands & sub-brands)- Management of marketing budget- Monitoring & maintaining pricelists & product catalogues- Dissemination of product information across multiple platforms- Collaboration with sales department for timely response to market changes - Expanding & developing marketing platforms (websites, social media, newsletter etc.)- Taking responsibility for all media liason & advertising activities- Taking responsibility for company’s social responsibility initiatives- Creating & presenting presentations for various events & forums -
Marketing And Sales SecretaryAqs Liquid Transfer (Pty) Ltd Jan 2012 - Apr 2013Pretoria Area, South Africa- Coordination of all sales & marketing activities- Scheduling & planning of meetings & events- Travel arrangements for department- Updating & distributing company & product brochures- Ordering & distributing all promotional items- Attending & planning demonstrations & trade shows
Topaz Booysen Skills
Topaz Booysen Education Details
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Toulouse Business SchoolExperiential Marketing, Data & Ai -
Marketing/Marketing Management, General -
Penryn CollegeGrade 12
Frequently Asked Questions about Topaz Booysen
What company does Topaz Booysen work for?
Topaz Booysen works for Virtual Consulting
What is Topaz Booysen's role at the current company?
Topaz Booysen's current role is Partner and Chief Marketing Officer (CMO).
What is Topaz Booysen's email address?
Topaz Booysen's email address is to****@****vci.com
What is Topaz Booysen's direct phone number?
Topaz Booysen's direct phone number is +278465*****
What schools did Topaz Booysen attend?
Topaz Booysen attended Graduate School Of Business - University Of Cape Town, Toulouse Business School, University Of Pretoria/universiteit Van Pretoria, Penryn College.
What are some of Topaz Booysen's interests?
Topaz Booysen has interest in Animal Welfare, Environment, Arts And Culture, Science And Technology.
What skills is Topaz Booysen known for?
Topaz Booysen has skills like Marketing Management, Marketing Strategy, Marketing Communications, Marketing, Product Marketing, English, Strategic Planning, Budgets, Event Management, Marketing Research, Public Relations, Advertising.
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