Topaz Booysen Email & Phone Number

Cape Town, Wc, Za

Cape Town, Wc, Za

Apart from my focus on the development of VCI Global's digital marketing strategy, I am responsible for the productisation and digitisation of our service offerings to facilitate our ambitious business objectives. In my capacity as Partner, I specialise in branding and digital marketing when consulting for our clients, many of whom are in Australasia.

Founded to address industry shortcomings I kept encountering during my decade working with and for global marketing agencies; medium-sized and B2B businesses are excluded from receiving the latest digital marketing solutions, and creative solutions are rarely delivered with data-driven bottom-line impact.

Johannesburg Metropolitan Area

Tasked with elevating the organisation's omnichannel marketing efforts, I worked closely with the sales team and international vendors (Oracle, Epicor and Microsoft) to deliver against targets as the company transitioned into an agnostic ERP provider.

Johannesburg Area, South Africa

- Lead the marketing strategy (including digital) and ensure effective implementation to improve performance throughout the funnel, including; client retention and upsell, partnerships, digital campaigns, brand development, events, PR, research, content management, client acquisition and internal culture.- Manage the Communication Platform product; ensuring effective development, roll-out, adoption and performance/ROI.- Work closely with internal stakeholders including sales and development teams to ensure integration and execution of planned activities for optimum benefit to business, while identifying opportunities for improvements to user experience.- Design and implement marketing strategies across a range of channels and platforms, while incorporating market insights and adopting new technologies.- Maintain and develop Popimedia’s industry-leading reputation, actively contributing to thought leadership and market best-practices.- as Account Director: digital strategy development, deep technical understanding, project management and ownership of clients’ accounts. Coupled with commercial understanding to demonstrate true return on investment for client.

Johannesburg Area, South Africa

Providing marketing thought leadership and strategic insight across several business lines and markets while reporting directly to the MD of Southern Africa and managing the marketing team. Tasks include:• Plan, execute and report on all campaigns (web, SEO/SEM, email, social media, display/advertising, ATL, activations, sales team enablement)• Identify market and industry insights in order to optimise product offerings, marketing spend and campaign performance• Collaborate with in-house teams in order to optimise user experience; from websites and app to customer journeys and client support contact points• Conduct, analyse and implement findings from product and market research

Pretoria Area, South Africa

- Developing & monitoring marketing plans & projects to achieve company’s strategic objectives- Managing & coordinating all marketing, advertising & promotional activities & staff- Market analysis/surveys- Customer relationship (& database) management - Analysis of analytics & initiation of preventative actions- Internal communication & fostering of company spirit- Brand development (company brand, product brands & sub-brands)- Management of marketing budget- Monitoring & maintaining pricelists & product catalogues- Dissemination of product information across multiple platforms- Collaboration with sales department for timely response to market changes - Expanding & developing marketing platforms (websites, social media, newsletter etc.)- Taking responsibility for all media liason & advertising activities- Taking responsibility for company’s social responsibility initiatives- Creating & presenting presentations for various events & forums

Pretoria Area, South Africa

- Coordination of all sales & marketing activities- Scheduling & planning of meetings & events- Travel arrangements for department- Updating & distributing company & product brochures- Ordering & distributing all promotional items- Attending & planning demonstrations & trade shows

Master Of Business Administration - Mba (Cum Laude), Business Administration And Management, General, Masters

Activities and Societies: - Class Co-President - Women in Business society and conference - John Molson MBA International Case Competition.

Experiential Marketing, Data & Ai

I was privileged to attend one of Europe's top ten business schools as part of my MBA with UCT GSB. Deeply insightful, highly niche.

Bachelor Of Commerce (Bcom), Marketing/Marketing Management, General

Activities and Societies: • Golden Key Honours Society (top 15% of field of study) • Honorary academic colours with degreeGraduated BCom.

Grade 12

Activities and Societies: Debate team, Eisteddfod, Olympiads, house and school plays, athletics, hockey and netball teams.Received.