Tope Ogundele Email & Phone Number

Netherlands

Lekki, Lagos State, Nigeria

Lagos, Nigeria

Led the acquisition of over 2000 active users in 3 months with effective marketing strategy encompassing social media marketing, online advertising, email marketing and offline activations.Created monthly reports and reviewed insights to optimise digital strategy focusing on top-of-mind awareness, app installs and user acquisition.Developed omnichannel marketing strategy to include social media platforms, search engine marketing, email marketing, app pop-up notifications and physical… Show more Led the acquisition of over 2000 active users in 3 months with effective marketing strategy encompassing social media marketing, online advertising, email marketing and offline activations.Created monthly reports and reviewed insights to optimise digital strategy focusing on top-of-mind awareness, app installs and user acquisition.Developed omnichannel marketing strategy to include social media platforms, search engine marketing, email marketing, app pop-up notifications and physical souvenirs branded with interactive QR codesDeveloped social media marketing strategy, content and advertising budget focused on creating a community within the SEC B to E socio-economic group.Planned, supervised and managed online and physically events targeted at brand awareness, user acquisitions and conversions with members of the marketing team. Show less

Lagos, Nigeria

Led a team of 6 to increase ROI by over 200% through digital strategy, website design & app development for the following brands in less than 3 months each; Pintos Foods, Esso Properties, Silverbird MBGN, Mr Nigeria, Man of The Year, FIIRO TV, BuyAnyParts.co.uk, AugustSecrets, Foodace.co.uk, Osugarart.fr.Created product design strategies and concepts towards achieving customer’s goals using client brief, consumer research data and bespoke user experience formulas.Oversaw development of… Show more Led a team of 6 to increase ROI by over 200% through digital strategy, website design & app development for the following brands in less than 3 months each; Pintos Foods, Esso Properties, Silverbird MBGN, Mr Nigeria, Man of The Year, FIIRO TV, BuyAnyParts.co.uk, AugustSecrets, Foodace.co.uk, Osugarart.fr.Created product design strategies and concepts towards achieving customer’s goals using client brief, consumer research data and bespoke user experience formulas.Oversaw development of product design specifications and created user interface designs and user experience roadmaps within allotted budget and timelines.Collaborated with product developer(s) for implementation and product production activities.Led extensive primary and secondary research for company and its clients towards reducing time and budget wastage while achieving product delivery before or by allotted timeline.Stayed up-to-date on consumer research and market trends and analysed research data and trends while developing competitive reviews and situational analyses for client target market.Identified insights, challenges and opportunities in brand & client’s market and used the data to develop brand architecture, positioning and strategy for new brands and system redesign, repositioning & strategy for old brands towards increasing brand awareness and sales.Led ideation and brainstorming sessions to develop interactive & conversion-driven product design.See my design portfolio - https://dribbble.com/topeogundele Show less

Lagos, Nigeria

Successfully managed over 20 clients; developed digital marketing campaigns and strategies, including budget planning, content ideation, and implementation schedules.Increased clients advertising ROI by an average of 150% within the first 3 months of advertising and over 200% after 6 months of online paid advertising using social media ads, SEM, remarketing and efficient omni-channel customer support. Collected customer data and analysed interactions and visits. Used this information to… Show more Successfully managed over 20 clients; developed digital marketing campaigns and strategies, including budget planning, content ideation, and implementation schedules.Increased clients advertising ROI by an average of 150% within the first 3 months of advertising and over 200% after 6 months of online paid advertising using social media ads, SEM, remarketing and efficient omni-channel customer support. Collected customer data and analysed interactions and visits. Used this information to create comprehensive reports and improved future marketing strategies and campaigns.Researched and monitored activity of client’s competitors.Provided training and guidance to social media and marketing interns on social media implementation best practices and strategies.Ensured brand consistency on digital platform messages by working with clients’ brand statement & campaign objectives.Reported progress to CEO & client.Expanded company’s presence into new digital platforms. Increased presence on existing platforms including but not limited to websites, blogs, forums, social media platforms etc.Created and/or distributed engaging written or graphic content in the form of e-newsletters, web pages and blog content, or social media messages. Show less

Lagos, Nigeria

Successfully managed over 10 clients; managing at least 3 social media accounts for each client, search engine optimisation, email marketing, e-commerce product management using OpenCart, WooCommerce, PrestaShop & Magento, content planning and creation for social media, email newsletters and website blogs.Designed website, social media and email newsletter banners using Adobe PhotoShop & Illustrator. Also developed mini videos and animated graphics using PremierPro.Developed content and… Show more Successfully managed over 10 clients; managing at least 3 social media accounts for each client, search engine optimisation, email marketing, e-commerce product management using OpenCart, WooCommerce, PrestaShop & Magento, content planning and creation for social media, email newsletters and website blogs.Designed website, social media and email newsletter banners using Adobe PhotoShop & Illustrator. Also developed mini videos and animated graphics using PremierPro.Developed content and designs for email marketing campaigns using MailChimp.Setup Google Analytics tracking and integrated this with other Google properties for better data analyses and reports.Created weekly digital marketing reports and reported to the CEO. Sent monthly reports to clients/ stakeholders.Ensured brand consistency in social media messages by working with clients’ brand statement, digital strategy & campaign objectives.Expanded company’s social media presence into new social media platforms. Increased presence on existing platforms including but not limited to Facebook, LinkedIn, Twitter, and Instagram.Created and distributed engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages. Show less

Designed website page wireframes and prototypes on paper to be translated into digital user interfaces (UI).Designed website UI pages for company’s clients which is then moved to the web development team for development and production.Designed brand identity elements including but not limited to logos, ID cards, business cards, letter heads, graphics & HTML email signatures, social media covers & creatives.