• Led multi-million dollar ad campaigns on Facebook, Google, and other platforms, maintaining a minimum 17% net profit at scale.• Analyzed data to identify new cohorts and increase conversion rates, resulting in significant profit growth.• Create compelling VSL's, sales funnels, and ad copy for product launches, remarketing campaigns, and lifetime value initiatives.

• Created buyer persona, validated 12 products, built landing pages, and managed traffic for customer acquisition.• Managed $5M monthly advertising budget, optimized acquisition funnels, and developed omni-channel campaigns.• Recruited top talent, achieved $30M yearly revenue, and optimized media spend for Agora Financial.

• Developed and implemented a comprehensive digital acquisition strategy, maximizing ROI and aligning with brand values.• Managed and optimized direct response marketing campaigns across various platforms to drive growth and revenue by 40% in first 10 months. • Defined and analyzed key performance indicators for customer acquisition, providing strategic recommendations to senior management.Created control lead generation funnel for Australias largest health insurance provider. Reducing lead costs by 60% and increasing daily lead count by 325% resulting in an increase of $12 million per year.

eCommerce startup focused on selling home and kitchen gadgets, survival equipment and camping gear that reached $8,000,000 in sales the first year and $15,000,000 the second year, $30 million in year three.Created the buyer persona, identified and validated the first 12 products, wrote and built the landing pages, product price testing, sales funnel development, created the ads, and managed the traffic.Product research and development from inception to scale.Managed $1.5 million per month paid traffic advertising budget.Optimized new customer acquisition funnels and lifetime value omni-channel campaigns. Automated headline and call to action testing, created A/B split test matrix and created campaign parameters to reduce waste based on the performance of thousands of campaigns.Recruited top talent and built high performing direct response marketing team and created systems and processes to maintain growth trajectory without disruption.

Subject matter expert for marketing automation platformUnderstand and communicate Marketing Automation technical capabilities and functionalityReview technical design documents for project teamProvide technical leadership for software development lifecycle activities (technical specs, litmus testing, database migration)Manage vendor relationship for Email Marketing and Marketing Automation technologiesLead marketing database strategy, including contact and account acquisition, data hygiene, and analysis on data quality and database health (Salesforce, CRM)Segment and leverage the marketing database for efficient and effective campaign targetingEvaluate and implement third party solutions to increase accessibility and usability of dataWorks to create a culture of continuous improvement.Developed marketing automation strategy for release of company wide platform update.Managed 4 countries complete email calendar, content development, translation, legal approval, delivery, optimization, and reporting.Expert in using direct marketing strategies to rapidly acquire customers and increase profit. 12 years experience creating, executing, analyzing, and refining top performing direct mail and email campaigns.Manage the planning, development and execution of integrated marketing campaigns to fill the sales pipeline and web funnel.Create campaign strategy brief that clearly defines objective, audience, core message, sales funnel sequence, and main call to action.Detailed review and approval of all marketing material for consistent message, clear call to action, user experience from start to finish, and brand identity.Manage, train, and inspire a team of professionals and external vendors to produce breakthrough marketing campaigns that exceed expectations.Ensure all deliverables are met on budget and in an efficient and timely manner.