In 2016, I helped Dr. Aaron Hartman to launch Richmond Integrative & Functional Medicine (RIFM). I continued working with Dr. Hartman as a contractor for three years but stepped away in 2019. In February of 2023, he asked me to return and oversee marketing and innovation for RIFM. I began in April of 2023.HIGHLIGHTS:• In my first 30 days, I helped the team to launch an “evergreen” campaign, promoting and selling an online learning product. As of this writing, we are entering a QA & testing cycle.

I provide branding, web & product design, and digital marketing solutions for small businesses and nonprofits.Clients Include: Smithsonian Jazz, Harvard School of Business, Harvard Kennedy School of Government, Bamboo Solutions, Richmond Integrative & Functional Medicine (RIFM), Virginia Research Center, Family Practice Associates, Stuart Hall School, FOCUS, AARP.HIGHLIGHTS:• Redesigned SaaS client site including e-commerce storefront tied to SharePoint marketplace.• Two-year contract providing remote design & marketing support within an agile, product development workflow.• Successful brand launch for multiple medical practices contributing to rapid practice growth.• Provided design support for Harvard Business students (African American Student Union, India Conference, Israel Conference).

As a member of the institution’s senior leadership team, I am responsible for gathering faculty and leadership requirements to ensure our core products align with our internal mission and external market demand.HIGHLIGHTS:• Launched new Student Information System (SIS) and new student application in summer 2022 — resulting in a 30% increase in submitted applications, 44% increase in completed applications, and 47% increase in accepted applications.• Managed digital advertising (SEO/SEM/Display) — resulting in a 61% decrease in Cost per Lead (CPL) (2020/2021).• Oversee and execute UI&UX improvement cycles on our multisite network including event management, student applications, course exploration, and vocational services.• Initiated and oversaw an offshore agency relationship resulting in 77% cost savings in web development services and responsible for three web-based products.• Oversee marketing automation solutions utilizing Hubspot, Zapier, and Monday.com to drive efficiencies in lead nurturing, recruitment, and admissions.• Collaborated on an institutional incubator to nurture our best ideas through a stage-gate process.

I was promoted with the task of “fixing our core business model,” turning around a decade-long decline in graduate-level enrollment.HIGHTLIGHTS: • Launched a new product line (Graduate Certificates) in April 2021 — posting 38% growth over two years.• Relocated to Charlotte campus to provide cross-campus, institutional leadership amid a perceived mergers and acquisition scenario.• Re-organized cross-campus, distributed teams united around a shared end-to-end student journey and sales funnel.• Managed direct reports responsible for inbound marketing, student recruiting, admissions, and onboarding.• Entrusted with two-thirds of the institution’s revenue.

I led the in-house design team serving the entire institution but focused primarily on admissions, advancement, and the office of the president.HIGHLIGHTS• Guided the redesign of the seminary’s primary website• Developed and implemented the school’s inbound marketing strategy• Managed the school’s primary social channels• Served on the president’s cabinet as the primary ambassador for the institution’s brand• Provided editing and ghostwriting services for the Office of the President

I provided the primary strategic and creative direction for Alliant Studios’ branding and marketing services as well as hiring and oversight for designers and developers. I supplied strategic brand consulting for senior management and C-level executives — including group workshops and one-on-one consulting.Clients Included: USO // Chick-fil-A // AFCEA // Inova // AbilityOne // ServiceSource // Prevent Cancer Foundation // DonorsTrust // GenerosityFEEDS // Prison Fellowship // XLA // Integrity Applications Incorporated // Quaternion Consulting // Pie Sisters of Georgetown // Dwellus // Circadian Realty GroupHIGHLIGHTS:• Rebranded client through large-scale acquisition positioned externally as a corporate merger.• Provided presentation support for a client with five minutes to convince their CEO to invest in their multi-million dollar project (they succeeded).• Wrote, designed, and presented a corporate seminar reviewing a case study to explore affiliate brand models.• Brought web development services in-house by fulfilling initial web development services; then, hiring additional development support as our web-based clients expanded.

Worked within a SaaS startup developing church and nonprofit web solutions (websites integrating custom CMS + church management functionality).Highlights• Produced over three dozen custom solutions, averaging three sites designed and coded per month. • Provided front-end development templates including: HTML, CSS, and custom ActionScript objects• Developed low pricepoint customizable web templates with over 200 downloads in the first month.

I served on a cross-functional startup team developing explosive detection devices subcontracted through DARPA. My focus was technical instruction materials including the design and development of a virtual simulation training tool used to train counter-terrorist officers in Washington, DC and pilot soldier programs in Iraq.HIGHLIGHTS:• Designed and developed a virtual simulation training tool used to train counter-terrorist officers in Washington, DC and pilot soldier programs in Iraq• Provided presentation and pitch deck support for the CEO• Participated in cross-department user testing

The Innovation Center for Technology (ICT) served as an in-house design agency and innovation incubator within the larger organization of Cru (8,000+ US staff and 35,000 staff worldwide). I served in several capacities on a variable team of 5–15 designers plus support staff.Art Director (2003–2005): I was responsible for initiating, facilitating, and evaluating team meetings, brainstorming, and project reviews. I further delegated tasks and supervised up to ten designers at a given time.Project Manager (2002–2004): I coordinated between clients, designers, and vendors: 1) scheduling time and resources, 2) allocating designers to projects, 3) holding designers, clients, and vendors accountable to agreed time and budget commitments.Designer (2001–2005): I diagnosed client needs, goals, and objectives from both first-hand client interviews and second-hand design briefs and then developed appropriate design solutions. My focus during this period was printed marketing collateral.Field Staff (2000–2001): One-year field-staff assignment—building cultural bridges with Islamic students on four campuses in Istanbul.