Marketing strategy developmentMarketing consulting Community growthBrand analysisPerfomance marketing Web-analytics Video content production Marketing staff trainingСonducting audits of the company's marketing activities and the work of counterparties

Participation in building a digital marketing strategy for large companies. Performance marketing (increasing CTR, decreasing CPA, increasing the number of conversions) and managing the purchase of traffic in programmatic systems (Google DV360). Directions: Real estate - residential and commercial, computer equipment, FMCG, etc.

Marketing of Web3 and NFT projects. Implemented the first NFT event in St. Petersburg on board the ship - NFT SHIP EVENT. Founded Blockchain Club SPb to unite everyone involved in web3 development. Active participant in NFT breakfasts in Tbilisi (formerly in St. Petersburg).Acted as a speaker with reports:- "Full cycle of promotion of NFT collections";- "The utility of NFT collections on the example of the TON Friends project";- "How can an artist enter the NFT world?"- "How to register on the Binance exchange, fund your account and use P2P. Security tips for beginners."Completed projects:- Organized and held an NFT exhibition, a workshop on creating an NFT collection and a web3-meetup as part of the NFT SHIP EVENT;- Organized the first tax seminar in the Spatial Metaverse at the request of the client and made a promo video about this event;- Developed a website for the first NFT-collection of the blogger-millionaire "Academic" together with a designer and a team of developers;- Developed and implemented integrated marketing from scratch for the TON FRIENDS NFT project;- Conducted two AMA sessions for the NFT project on 2 main Telegram channels;- Developed with a programmer several Telegram bots for AirDrop and other activities for community development;- Helped artists understand the NFT space, design social networks, open a crypto wallet, create the first NFTs from works and their descriptions, post art on the Foundation, create content for tweets;- Organized two networking meetings of Blockchain Life Forum participants in Moscow;- Acted as an expert in the cryptosphere in an educational course for beginners.- Gave a lot of advice to various companies on entering the web3 space.Experience with the Binance exchange from 2 years, participation in the Token Sale (CoinList), Airdrops, work with analytics (CoinMarketCap, DappRadar), interaction with the PancakeSwap, KuKoin exchanges, etc. Competence in the TON blockchain and its infrastructure.

Implementation of a digital transformation project and improvement of online marketing in cooperation with an international premium class auto brand.Consulting for the international car manufacturer:- Adaptation of the international program to the Russian market and development of training content;- Analysis of the current marketing activity of dealerships and formation of increase points; - Conducting training sessions with marketers, CRM-specialists and interaction with sales departments;- Design of an individual integrated online marketing strategy and setting KPI with Data-driven approach;- Analysis and improvement of the company's marketing mix;- Checking and improving the settings of advertising campaigns at Yandex Direct (Search and Network), Google Ads (Search and Network), retargeting and remarketing, Youtube, social media targeting (Facebook, Instagram, VK, TikTok), etc.;- Web analytics in Google Analytics and Yandex Metrika;- Building end-to-end analytics;- Work with call-tracking services (Calltouch);- Analytics and implementation of SEO recommendations;- CRM - segmentation and email marketing;- SERM analysis and enhancement;- Content marketing – content creation, managing social networks, working with analytical services (LiveDune, VidIQ).Key Achievements- Improved of KPI (CPL, CPO, CPS, CPM, ER, Open Rate, Strike Rate, ROI);- High NPS of program participants.

- Lead the development and implementation of the marketing strategy of the motorsport complex “Igora Drive”, the largest in Russia. The complex includes: ten different tracks, a karting Center, Rallycross, Car Museum Garage Exibition, Safety Drive Center, restaurant, SUV fleet.- Manage the marketing team of seven people including Digital Manager, SMM manager, PR specialist, marketer, navigation specialist, ticket program specialist, designer.- Collaborate with the sales department to develop commercial projects of the motorsport complex (new products and presentations design, formation of pricing policy).Key Achievements - Completed the design of the digital strategy. Enhanced the usability of the site. Processed the Yandex and Google advertising campaigns. Implemented retargeting campaigns and launched targeted advertising. Worked professionally with the Yandex Metric and Google Analytics;- Launched CRM projects which included organizing the customer contact database and connecting the email mailing service;- Organized a live broadcast on Igora Drive's YouTube channel during the BAJA Russia Northern Forest race what enabled the number of subscribers to double. - With the team prepared and did the presentation of the Drive Show project last summer at the bema! marketing project competition 2020, having taken 2nd place in the nomination “Cultural projects” and 3rd in the nomination “Brand Activation”.

- Developed the ŠKODA FAMILY brand online and offline;- Organized and conducted a federal project of the ŠKODA brand (Moscow and 28 other cities in the regions) in partnership with "Cinema OKKO" ("Cinema Park" and "Formula Cinema") and "KARO";- Took part in a round table for marketers, sales specialists and service departments of Dealers in Krasnodar;- Interacted with the team leaders of the ŠKODA AUTO Russia marketing team and their employees in order to implement cross-functional projects;- Managed the social project "always on" by ŠKODA PET MOBIL;- Participated in launch committees to prepare for the presentation in Russia new brand vehicles (Karoq and Rapid);- Interacted with international creative and media agencies (PHD, DDB);- Analyzed the brand's dealer network and developed recommendations for improvement with the example of car dealerships in Moscow and St. Petersburg;- Directly interacted with the CRM manager (customer base, CRM newsletters and market surveys);- Participated in meetings with research agencies to analyze the brand image;- On behalf of ŠKODA AUTO Russia participated in the ŠKODA Marketing Summit (Warsaw), organized by the brand HQ.Key Achievements- In a short time organized a complex federal project that involved more than 2,400 families of ŠKODA owners. The organization included: development of all the mechanics i.e. scripts for the promo staff, supervisors, call center, sales department, an additional Q&A block for the SMM agency and call center. Agreed on the promotion strategy, created the promo texts, designed the website, developed a press release in collaboration with the PR department, negotiated with partners, supervised the development of Key Visual and design in general, conducted training with the promo staff, etc.);- Designed the development strategy for the brand's family platform;- Redesigned the application for collecting leads on the iPad as part of the CRM.

Management of the entire range of marketing activities of the company aimed at fulfilling sales plans for Volkswagen passenger cars and commercial vehicles, used vehicles, increasing the load of the Service Center, increasing brand awareness of the auto center and loyalty among customers, increasing repeat sales. purchases.- Raised internet marketing to a high level, launched lead generation (including through FB, Instagram and VK), landing pages (with regular A / B tests), call tracking, online chats, callback, developed a system of end-to-end analytics (through Google BigQuery and DataStudio), worked on improving the SEO positions of the company's websites together with an SEO agency (worked on the semantic core, prescribed meta tags, developed SEO texts), set up regular email newsletters (open rate > 30%);- He brought two shifts of strong marketers to the level of "stars";- Successful PR-launch of the first Volkswagen Digital showroom in St. Petersburg. At the same time, he set a new format for launching such topics for the Volkswagen brand (press breakfast) and received more than 70 publications. This case served as a new PR standard for all other Digital dealers in Russia. Also organized some of the most successful launches of the new Volkswagen Tiguan (2017) and Touareg (2018);- Maintain leadership in content marketing. From zero to 14,000 subscribers, he developed the NEVA DRIVE YouTube channel (https://youtu.be/MLzh7wR1LjM), recorded a series of video reviews for the second YouTube channel of Motorhome Petersburg, promoted the company's Instagram and increased the number of subscribers by 8 times (@neva_autocom), opened and supported the company's blog on Drive2.ru, opened a channel on Yandex.Zen, organized dozens of interesting contests for clients in social networks (including those with transition from online to offline), maintained relations with bloggers, media and specialized communities, gave rise to occasions for news.

Management of the entire range of marketing communications of the Petrovsky Autocenter Group of Companies:• 4 official Renault dealer centers in St. Petersburg;• 2 official Michelin tire centers in St. Petersburg;• 3 official Renault dealer centers in Moscow (+ 1 body and service center);• Internet shop of tires Road24.ru;• YouTube channel Petrovsky TV.Management of the marketing department, 4 subordinates.• Budgeting, media planning, goal setting, development and implementation of complex advertising campaigns;• Internet marketing (improvement, automation and administration of the company's website, control of SEO optimization and relevance of the semantic core, contextual advertising Yandex.Direct and Google AdWords, analytics - Metrica and Google Analytics, landings and conversions, social media - total audience groups of more than 100 000 people);• PR;• Event-management;• Analysis of the effectiveness of advertising campaigns and events;• Mentoring (working with employees to improve their performance);• CRM (working with the customer database, developing and distributing a permanent customer electronic newspaper - 2 times a month, customer events, working with forums, etc.);• Work with the manufacturer (Renault Russia, Michelin).Achievements:• Together with the sales department, achieved an increase in the company's market share in the segment of new Renault cars, as well as a significant increase in sales of used cars;• Implemented the use of landing pages, call-tracking and developed a system for recording conversions;• Together with the team updated the company's existing website, restructured and automated a number of its key sections, and then prepared a completely new website for launch, which received 1st place at the Golden Site 2015 award in the Auto / Moto category;• Organized the company's successful participation in the Renault World Series (more than 78,000 visitors, more than 1,100 test drives);

• Управление всем комплексом маркетинговых коммуникаций автоцентра по четырем основным направлениям - Легковые автомобили, Коммерческий транспорт, Автомобили с пробегом, Сервис и запасные части; • Руководство отделом маркетинга, 2 сотрудника в подчинении; • Бюджетирование, медиапланирование, разработка и проведение комплексных рекламных кампаний (Outdoor, Print, Internet, FM, POS); • Интернет-маркетинг (разработка и администрирование Интернет-сайта компании, постоянное его усовершенствование, курирование seo-оптимизации, контекстная реклама - Яндекс.Директ, Google AdWords, social media); • PR-сопровождение деятельности компании (в on-line и off-line СМИ); • Event-management (выставки, тест-драйвы, презентации новых моделей, корпоративные мероприятия); • Поиск и привлечение спонсоров мероприятий (разработка и презентация спонсорских пакетов потенциальным партнерам, контроль исполнения договоренностей, предоставление отчетов по итогам партнерства); • Анализ эффективности проведенных рекламных кампаний и мероприятий; • Бренд-менеджмент и контроль исполнения требований Guidebook; • CRM (работа с базой данных клиентов, разработка и внедрение дисконтных программ, налаживание обратной связи с клиентами, партнёрские программы, SMS и e-mail рассылки, клиентские мероприятия и т.д.); • Проведение маркетинговых исследований и аналитики; • Отчетность перед представительством марки (Volkswagen Group Rus).

• Руководство отделом маркетинга, 1 сотрудник в подчинении; • Анализ рынка, мониторинг деятельности конкурентов, выработка рекомендаций по улучшению работы издания и их реализация; • Разработка и проведение комплексных рекламных кампаний: постановка целей и задач, креатив, медиапланирование (наружная реклама, радио, ТV, печатная пресса), анализ результатов; • PR: внутренний и внешний; • Взаимодействие с отделом продаж – консультирование, организация тренингов для сотрудников отдела, совместный выезд к клиентам; • Организация специальных мероприятий (круглых столов, праздников, конкурсов); • Поддержка эффективной работы региональных представительств журнала; • Копирайтинг (обработка рекламных текстов, написание статей, поздравлений и т.д.). Достижения • Участвовал в выводе журнала на федеральный уровень; • Заключил большое количество выгодных бартерных договоров со СМИ; • Реализовал многочисленное количество эффективных рекламных кампаний. 11.2003 — 11.2005, PR-manager • Разработка комплексных рекламных кампаний; • Медиапланирование: наружная реклама, радио, ТV, печатная пресса, адресные программы; • Режиссура праздников; • Написание поздравлений, текстов для аудио роликов; • Организация и планирование выставок; • Проведение исследований: разработка анкет для опросов, анализ полученных данных; • Привлечение новых партнеров; • Спонсоринг: ведение договоров, обеспечение эффективного размещения рекламных материалов; • Организация и проведение корпоративных мероприятий; • Управление информационными потоками; • Взаимодействие с рекламными агентствами; • Развитие интернет-проекта компании, организация конкурсов на сайте, обмен баннерами и т.д.

• Управление салоном связи, в подчинении 3 человека; • Подготовка продавцов (обучение технологиям продаж); • Проведение специальных акций; • Прямые продажи; • Урегулирование конфликтов. Достижения: • Успешное прохождение тренинга по активным продажам в учебном центре "Связного". • Лучший продавец аксессуаров по итогам конкурса. • Быстрый карьерный рост благодаря эффективной работе - от стажера до заместителя управляющего салоном связи.