As a Digital Marketing Specialist at FINN.no, Norway's leading online marketplace, I have over six years of experience in implementing various systems and tools to optimize the marketing performance and user experience of the platform. I have a Cand.mag degree in Informatics from the University of Bergen, and I am passionate about the intersection of technology and people.Some of the projects I have been involved in include insourcing marketing tools like Microsoft Dynamics, Bannerflow, Braze, and Xandr, which enable us to create and manage personalized and targeted campaigns across different channels. I also have product responsibility for FINN.no's CMS system Craft, and I work closely with the design and campaign teams to improve the display and native placements on the website and externally. My goal is to drive digital transformation at FINN.no with innovative and effective solutions.