Torben Weber Email & Phone Number

Lund, SE

Lund, Skåne County, Sweden

• As a Campaign Manager on the Paid Marketing Team at IDnow, I drive lead and demand generation through strategic paid activities, with a strong focus on webinars and Google Ads. My key responsibilities include:
• Managing multi-channel demand generation campaigns, collaborating with cross-functional teams to drive lead and demand generation.
• Orchestrating successful webinar campaigns from planning to promotion and post-promotion, resulting in gated content on the website and thorough follow-ups for performance assessment.
• Optimized Google Ads campaigns for the German market, continuously enhancing campaign, landing page effectiveness, and overall account performance. IDnow is a leading digital identity provider, serving diverse.

Malmö, Skane County, Sweden

• As the Digital Marketing Specialist in a fast-growing SaaS company, my role has evolved into working with the following tasks:
• Developing, designing, and managing the entire Web Manuals website as well as its content
• Setting up and managing digital communication channels, including targeted remarketing
• Making sure that anything connected to the website and remarketing is GDPR compliant
• Developing and Managing SEM campaigns through Google Ads to drive inbound leads
• Developing and managing paid targeted ad campaigns on social media and display networks.

Malmo, Sweden

• Leading a cross-functional team from different departments to:
• Improve Online Sales and free trial experience to drive more inbound leads and online purchases.
• Develop a clearer understanding of different market segments and customer segments.
• Implement systems that gather data to improve product UX & features, as well as identifying further industry needs.
• Identify and choose keywords to improve Search Engine Optimization and Google AdWords.

Malmo, Sweden

Malmö, Skane County, Sweden

For half a year I was a mentor as part of a program that aimed to help highly driven people that recently moved to Sweden, to find a job in Sweden.

Lund, Sweden

• My main tasks included:
• Developing, maintaining, and reviewing communication & marketing plans as well as strategies for the Student Affairs & Administration department
• Web-editor for some of the largest sections of the university's website
• Web-editor for parts of the University's intranet for employees
• Creating reports from Google Analytics and Facebook Business Manager
• Managing the flow of information - both internally for 85 employees and externally to over 40.000 students.

Lund, Sweden

• Following my internship, I was hired part-time as a deputy Web editor and Communicator for the National Marketing and Recruitment Department team. My main tasks in Marketing:
• Manage the content of Lund University’s official website, which runs on the Drupal CMS.
• Create and edit media for the website - mostly film and images.
• Make Facebook Adverts through Facebook Business Manager
• Provide statistics and make reports through google analytics.
• Gather statistic insights from the University's official Social media accounts, such as Snapchat and Instagram, and Facebook.

Lund, Sweden

• My project was to plan, carry out, and evaluate the yearly Lund University event Inspirationsdagarna with around 6000 yearly visitors that would come from various Swedish gymnasiums. Tasks included:
• Designing, creating, and distributing a program for the visitors.
• Logistics.
• Hiring staff for the event.
• Communicating with spokespersons from both the Gymnasiums (external communication) and the Faculties at Lund University (internal communication).The event was a success and was mentioned in several newspapers.

Lund, Sweden

• Research for LUSEM's Internship opportunities.
• Manager for an organization of 24 part-time workers.
• Research and consultancy project.
• Organizing and development of a workshop as well as marketing the event.

Landskrona, Sweden

• Harvesting, maintaining and planting crops, and other basic activities.

Malmo, Sweden

• Street salesperson
• I sold monthly subscriptions for charity organizations such as Oxfam, Red Cross, and Sightsavers.
• During my last four months I became a Promotor within the company - I coached new employees on how to improve their sales.

Master'S In Management (Mba), Business Administration And Management, General

Activities and Societies: Worked part-time as a communicator at the University's Department for Student Affairs.MBA accreditation

Bachelor Of Science - Bs, Communication And Media Studies

Communication And Media Studies

At Stockholm University, I wrote my Bachelor Thesis about communication in the agricultural industry regarding GMOs.

Course, Japanese Language And Literature

Education record

Master Of Arts - Ma, Communication And Media Studies