Creating Change in Organizations- SaaS Solutions- Partner Services- Full-Service ConsultingLicensed Solution Platforms:- GRC: Governance, Risk, and Compliance platform (NIST, DORA, ESG, ISO)- Sales Gamification: Sales League platform and leadership scoreboards for retail teams- NPS: Customer loyalty programs and touchpoint solutions- HR: Employee engagement platforms and youth development solutions for schools Custom Platforms: Tailored solutions to meet unique organizational needs

Managing Director, Founder & OwnerAt Datalytic, I lead a consultancy focused on strategic, business-critical research and data management for major Danish and international companies. Over the past decade, we've partnered with leading brands like SAS, Atea, Circle K, Telenor, and numerous others across diverse industries.Key Services:- CX, Employee Engagement & Market Research: We enable organizations to implement Voice of the Customer and Employee Engagement programs that drive business change.- Managed Research Solutions: Delivering feedback and research management solutions across the Nordic region, leveraging platforms like Tableau, Power BI, and partner software such as Klipfolio, Limesurvey, Informs, QuestBack, and Qualtrics.Datalytic helps clients create multi-channel, multi-lingual programs that engage customers, empower employees, and provide market insights, improving ROI and driving actionable business outcomes.

Franchise of the global software company, QuestBack ASAs Managing Partner and Research Director of QuestBack Denmark, I was responsible for the strategic, tactical, and operational management of the business, focusing on customer loyalty and experience solutions.Key Responsibilities:Leadership & Strategy: Managed the Danish franchise, aligning local operations with the broader objectives of QuestBack Group, while being an active member of the European management team.Team Leadership: Led and developed the QuestBack Denmark team, ensuring high performance in delivering consultancy and change management services directly to clients.Product & Project Management: Spearheaded the creation and implementation of customer loyalty and experience concepts, managing over 400 projects involving research, integration, and dashboard solutions.Client Relations: Led efforts in consulting, presales, and account management, providing hands-on support to clients through workshops, classroom training, and tailored software solutions.Research & Methodology Expertise:Specialized in customer loyalty research, with a focus on evaluating touchpoints and transactional data to improve CX (Customer Experience) and EX (Employee Experience).Delivered both quantitative and qualitative research and workshops across CX, EX, and market research, offering strategic insights at all levels—operational, tactical, and strategic.

In my role as Head of Analysis, I led product and project management initiatives focused on customer loyalty and experience solutions.Key Responsibilities:Managed the development and implementation of CX and EX concepts for clients.Led presales, account management, and customer consulting efforts.Delivered training workshops to support clients in using QuestBack solutions.Leadership:Led and developed the CST team, driving performance and growth.Collaborated with the Nordic team on product development and management.Research Expertise:Specialized in CX and EX research, evaluating customer touchpoints and transactional data.Conducted online quantitative and qualitative research and workshops across CX, EX, and market research.

Managing Director, Founder & OwnerSpecialized Online Qualitative ResearchWebqual was a research partner to leading firms, including GfK Denmark, providing specialized cross-border online qualitative research. Our focus was on product and communication testing and development, primarily within the medical sector.Key Expertise:- Delivered high-quality online qualitative research for product and communication testing.- Specialized in cross-border research, utilizing Canadian Itracks software.- Supported major research firms with deep insights, particularly in the medical field.

Key Responsibilities:- Provided research and management consulting, defining solutions and implementation strategies for clients such as Maersk, Odense Municipality, Ålborg Municipality, Reckitt Benckiser, BASF, Ældre Sagen, and more.- Acted as a strategic presales resource and managed key accounts, focusing on the public sector.Research & Methodology:- Led strategic and content workshops, conducted online quantitative research, and managed relationship surveys, focusing on touchpoint evaluations in B2B, HR, and market research.- Built and managed respondent panels for municipal research.

Key Roles:- Product and concept management, research consulting, project management, software development, presales, and sales.Management Responsibilities:- Led product and project management initiatives, overseeing the startup of online qualitative research concepts and departments.General Responsibilities:- Launched online qualitative research concepts, including Bulletin Board Focus Groups (BBFG) and Online Focus Groups (OLFG).- Trained consultants in Scandinavia on online qualitative research methodologies.- Collaborated with a development team in India/Sri Lanka to create a new qualitative research software platform.- Managed qualitative and quantitative research projects for clients such as DI, CIA Media Edge, Dansk Byggeri, Ældre Sagen, Ahlgrens, Finansrådet, Telmore, Lokalbanken, and Reckitt Benckiser.Research & Methodology:- Specialized in online qualitative research (OLFG, BBFG, picture-based user diaries) and online quantitative research.- Managed Nordic single-point qualitative research and market research projects.Customer Responsibility:- Managed clients in the Public and IT/Telecom sectors.

February 2003 – April 2005Supervisor & Research Team Manager | February 2001 – January 2003Key Roles:- Project management, team management, qualitative research consulting, and account management.Management Responsibilities:- Hired, trained, and led teams of 15 assistants and 40 interviewers.- Oversaw project management and team coaching.General Responsibilities:- Managed qualitative and quantitative research projects for clients such as HUR, Copenhagen Municipality, Rådet for Sikker Trafik, and Vejdirektoratet.- Led a major public quality development project for HUR/MOVIA (2003-2005), involving bus driver theoretical testing, practical evaluations (mystery shopping), and collaboration with transportation entrepreneurs.Research & Methodology:- Specialized in focus groups, personal interviews, phone-based quantitative research, mystery shopping, market research, opinion surveys, and process optimization.- As supervisor, optimized efficiency, response rates, and data quality, ensuring stratification and representativity.Customer Responsibility:- Managed public and transportation sector clients.

Research Telephone InterviewerPC Installation Technician | BudstikkenBicycle Messenger | BudstikkenMusic Journalist | Egmont OnlineNational Service | Danish Army Supply Troops, Aalborg Barracks HVKAssistant Positions | Sales, Service, and HealthcareFarmhand