Enabling intelligent solutions for customer engagement across industries with responsible AI.

Salesforce marketing cloud automation expert with a background in telco. Helping customers to transform their businesses to match the demands of a modern digital savvy consumer.Creating a single view of the customer and connecting all digital touch points to drive the relationship is the biggest challenge companies face in digital transformation projects. To achieve this, different departments within the company need to seamlessly work together from IT to marketing. Usually, this requires a catalyst to guide the organisation through the change process and plant the foundation for the new way of working. I have guided both Nordic and global organisations from quick technical implementation projects to long-term digital transformation programmes.

Salesforce marketing automation expert with a background in telco. Helping customers to transform their businesses to match the demands of a modern digital savvy consumer.Creating a single view of the customer and connecting all digital touch points to drive the relationship is the biggest challenge companies face in digital transformation projects. To achieve this, different departments within the company need to seamlessly work together from IT to marketing. Usually, this requires a catalyst to guide the organization through the change process and plant the foundation for the new way of working. I have guided both Nordic and global organizations from quick technical implementation projects to long-term digital transformation programmes.

Supporting pre-sales and post-sales life-cycles with analysis, innovation and the construction of business case. Holding c-level presentations and demo sessions, acting as bridge between sales and product management. Will work in customer transformation projects and modernization programs throughout the region of Scandinavia and Baltics.

DigitalRoute is the global leader in mediation and provides new approaches to enterprise data management. Its software platform offers high throughput and a unique degree of user configurability, processing all usage and statistical data extracted from networks, including both billable and non-billable events. At DigitalRoute, I have a strategic and commercial responsibility for the Billing mediation product offering and thought leadership in the BSS area.Responsible for taking ownership and strategic responsibility for the creation / initiation of ongoing development and enhancements of our commercial products roadmaps for one or several verticals, through identifying emerging technologies and future market trends.Responsible for Communicate the product benefits, features and target markets, and in general championing the product to internal teams such as sales, marketing, support and executives as well as customers. Solution Strategy / Definition of Market NeedsGoToMarket / Positioning definitionBusiness and Use Case definition & IdentificationProfitability responsible Responsible for Packaging Pricing and license model inputSales / Marketing Solutions MaterialPromotions / Webinar / ConferencesValue PropositionsTCO calculations & modelsMarket Intelligence & Competitive AnalysisSolution Roadmap & LifecycleBusiness Development within new solution areas (including DR internal change requirements)Use case identification for Innovation initiativesOverall Business Case owner for the solutionInterface for Pre-Sales education RFI / RFQ owner (only when Sales can not handle it yet e.g. new domains)Identifying and developing partnerships (through Alliances)

3 is a world leading 3G operator with more than 20 million subscribers covering 9 countries. Responsible for Hi3G Sweden and Denmark- End customer roaming retail packaging- Profit and loss responsibility of the Roaming business of both networks- Roaming retail pricing strategy- Roaming strategies- Business intelligence

Head of development for BassetLabs 3 core products.Roaming billing platform (Specialized Billing)Mediation and provisioning platformReal-time fraud detection platformProduct definition & technical design Product marketing (sales presentations, technical demos, value propositions) Budget responsibility of product domains at BassetTechnical advisor for Basset sales group in relation to RFP and RFQ and other internal groups (support, installation and development) Project manager for the “product team” Business plan development together with marketing SWOT "Strengths", "Weaknesses", "Opportunities" and "Threats" Strategic product life cycle and execution Training instructor (external clients and Basset staff) Evangelist