Marketing Research Data Analyst / Administrator
Current- Manage the entire marketing research process from project conception to presentation to stakeholders across the company, including study design, project implementation (fielding/programming surveys, conducting IDI interviews, moderating focus groups), data analysis, and reporting- Provide Marketing Department, engineers, Sales Department, and senior management with marketing environment analyses for potential product releases- Perform primary and secondary research to meet… Show more - Manage the entire marketing research process from project conception to presentation to stakeholders across the company, including study design, project implementation (fielding/programming surveys, conducting IDI interviews, moderating focus groups), data analysis, and reporting- Provide Marketing Department, engineers, Sales Department, and senior management with marketing environment analyses for potential product releases- Perform primary and secondary research to meet business needs- Program effective questionnaires using Qualtrics Research Suite/Insight Platform- Field targeted online studies using Lucid Marketplace- Produce reports and compile insights to support Lifetime’s retailers in offering the optimal product offering mix to their consumers- Create monthly economic reports for executive management- Introduced and implemented a gap analysis customer satisfaction system to obtain actionable feedback from our customers- Optimized weekly business intelligence reporting process, decreasing time investment per report by over 67%, while increasing the amount of useful data Show less
