Tori Mclaughlin Email & Phone Number

Santa Barbara, CA, US

• Sales discipline leader within the Commercial Strategy Team responsible for developing and executing sales strategies for the Independent & Lifestyle Division.
• Oversaw portfolio of 15 hotels to include Independent, Hilton and Marriott branded hotels, 206M hotel revenue.
• Assisted in the planning of short/long term planning of the hotels sales & marketing department and execution of sales, marketing, public relations and e-commerce distribution.
• Developed key metrics for sales performance to align with the budgeted top line, RPI and NOI expectations.
• Participated in the transition of newly acquired hotels into the Remington portfolio including 2 hotel transitions and 3 brand changes.
• Participated in business development sales assessment projects to represent the value of the Remington sales capabilities and differentiators to potential ownership groups.

Santa Barbara, California, United States

• Rebrand and reposition a former Hyatt Centric into the luxury Santa Barbara market after a major renovation.
• Develop and execute sales, marketing, public relations and social media strategies resulting in exceeding 2021 budget by 5%.
• Achieved a 9% increase in RGI YOY June 2021 – June 2022.
• Implement The Unbound Collection brand initiatives in coordination with all commercial disciplines.

• Coordinate commercial-driven efforts for the West Region of 35+ hotels collectively garnering $500M in revenue
• Supervise the Sales, Catering and Marketing Departments, fostering strategic growth of sales and marketing efforts
• Hire, train and manage sales staff members, working cross-functionally to lead the opening, rebranding and transitioning of numerous hotels in key markets over a 14-year period
• Soundly integrate local and brand initiatives to promote the strategic position appropriate to each Kimpton hotel location
• Create, develop and execute recruitment and retention strategies
• Grow and support property teams to generate business efficiencies and improve property margins

• Successfully re-branded and re-positioned hotel in a luxury market after renovation; increased STR index change over 25%
• Managed the development and execution of sales and marketing strategies, ensuring business objectives and revenue goals were met
• Developed proper deployment and strategic selling guidelines for group, catering and transient Sales Managers

• Led the rebrand and relaunch of former Caleo Resort & Spa to FireSky Resort & Spa
• Created and executed strategic sales plans for group and transient markets
• Consistently achieved RevPAR results in excess of 125% (2007 – 2013)
• Developed, trained and supported the Sales and Catering Team to consistently exceed sales goals

• Hired, trained and mentored a driven, dedicated and productive sales team
• Launch and position Baleen Scottsdale, a high end restaurant that was honored as one of Phoenix's best new restaurants
• Opened the Spa Terre in 2004, later relaunched as Jurlique Spa in 2006
• Fueled ADR growth of $18.57 in 2006

• Developed and set forth promotional and marketing campaigns to revamp and reposition this 175-room Resort
• Organized sales and marketing efforts, managing revenue and other operations to ensure sound group flow and rate integrity for both guest rooms and villas
• Maintained an active market leadership position within a competitive set relative to occupancy and RevPAR on STAR report
• Grew the Resort to become an international presence within the incentive and transient market segments, forging global relationships in the process
• Conducted engaging yet informational product education and training programs
• Developed and introduced public relations, sales and marketing plans that proved to be successful