Tori Carras Email and Phone Number
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Tori Carras personal email
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I am new to the Bay Area and currently serve as the Assistant Director of Employer and Alumni Relations at UC Berkeley. Originally from Cleveland, I graduated from Ohio University and spent the past nine years of my career working for the Cleveland Cavaliers. I previously held the role of Director of Marketing for the Cavs, where I played a key role in significant projects such as Kelce Brothers Bobblehead Night, NBA All-Star 2022, the Cavs 50th Season Celebration, various Cavs City Edition campaigns, and more! I was also deeply involved in launching innovative programs like Cavs Rewards, Cavs Gold Pass, and fan development initiatives like the Cavs Kids Club and Jr. Reporter program.Beyond my passion for marketing and events, I’m dedicated to making a positive impact in the community and advocating for women in the workplace. I have served as the Marketing Chair for the WISE Cleveland Board and as the Professional Development Chair for empowHER, a Team Member Resource Group. I also continue to support my alma mater by serving as a Professional Mentor for students in Scripps PRSSA.
University Of California, Berkeley
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Assistant Director Of Employer And Alumni EngagementUniversity Of California, BerkeleyCleveland, Oh, Us
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Assistant Director Of Employer & Alumni EngagementUniversity Of California, Berkeley Oct 2024 - Nov 2024Berkeley, Ca, Us
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Marketing Chair And Board MemberWise Cleveland Jan 2023 - Nov 2024WISE is the leading voice and resource for women in the business of sports and events. The WISE mission is to empower women with the tools to reach their career goals. through peer support, monthly events, mentoring programs and professional development. -
Marketing DirectorCleveland Cavaliers Dec 2022 - Oct 2024Cleveland, Ohio, Us•Lead the Kelce Brothers Bobblehead Promotional Night, which resulted in $450k+ revenue, 36 million impressions and an audience of 5 billioninternationally•Lead the re-brand and data acquisition strategy for Cavs United resulting in a 282% database increase over the past two seasons•Responsible for managing a two-million-dollar Marketing budget•Co-lead the launch of the Cavs Gold Pass program, which offered 30+ fan experiences and resulted in $40k in new revenue during year one•Responsible for leading, strategizing, planning, and delivering results for cross departmental tent pole Marketing campaigns including 36 promotions throughout the season, NBA All-Star, City Edition, In Season Tournament, Playoff activations and more. -
Senior Manager Of MarketingCleveland Cavaliers Nov 2021 - Dec 2022Cleveland, Ohio, Us•Manage a team consisting of two full-time Team Members and 15 part-time Team Members responsible for Fan Club Programming, Grass Roots Marketing, Concourse Activation, Theme Nights & Promotional Giveaways •Responsible for executing 16 unique Theme Nights resulting in 13+ million social media impressions, 14,000+ unique ticket buyers, 92,000+ single game tickets sold, and an average show rate exceeding 80%•Responsible for planning and executing a series of local activations to promote NBA All-Star 2022, which resulted in the adoption of 15,000 new NBA App downloads
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Manager Of Fan Development MarketingCleveland Cavaliers Jul 2019 - Nov 2021Cleveland, Ohio, Us•Planned and executed 50+ grass roots marketing events in conjunction with the 50th season •Responsible for planning and executing a series of local activations to promote NBA All-Star 2022 •Added $50,000 of value to Corporate Partnership deals through Fan Development programming •Responsible for creating data acquisition opportunities resulting in 20,000+ new leads to the system; equivalent to an estimated $492,000 of future revenue in year one as a Cavalier fan •Created and executed email automation campaign strategies to generate new revenue streams•Managed all Fan Development programming functions including membership logistics, social media content, brand management, website content, budget, events, and email communications
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Senior Fan Development CoordinatorCleveland Cavaliers Jul 2018 - Jul 2019Cleveland, Ohio, Us•Managed everyday logistics for The Official Fan Club of The Cavaliers (Wine & Gold Nation) including membership kit fulfillment, brand management, email communications, budget tracking, promotional buys & data analytics •Responsible for creating and growing a following of 16k followers among two social media platforms •Planned and executed private and public events ranging from 100-10,000 attendees Ex: Cavs Fan Fest, Watch Parties, Playoff Pep Rallies, Trophy Tours, holiday events, Kids Club movie screenings•Led a team of part-time employees and seasonal assistants•Planned and executed over 25 grass roots Marketing events in Northeast Ohio •Designed and published content on Cavsyouth.com •Enhanced Seasonal Marketing Promotions and Theme Nights
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Project Specialist, Sales & Service OperationsCleveland Cavaliers Dec 2015 - Jul 2018Cleveland, Ohio, Us•Gained 3,500+ Cavs Fan Club members represented in 47+ states within the first year of launching the program •Assisted high profile clientele with VIP ticketing inquiries•Managed the budgeting process for a newly developed Cavs Youth Sports platform
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Professional Development ChairEmpowher Jan 2021 - Oct 2024Chair for a Team Member Resource Group that represents the Women of the Cleveland Cavaliers, Cleveland Monsters, and Cleveland Charge, and Rocket Mortgage FieldHouse! EmpowHER focuses on three main pillars, Professional Development, Women's Health, and Team Member Culture. -
Power BankerQuicken Loans Aug 2014 - Dec 2015Detroit, Mi, Us•Trained extensively in strategic sales tactics and company branding•Trained, & tested to become a licensed mortgage loan originator for 13 different U.S. States (NMLS #1228966)•Enrolled 175+ clients within the first 8 months as a power banker•Excelled in a fast-paced, highly competitive, team-driven sales atmosphere•Highly trained to work with clients in order to help improve their financial standing with one of their largest financial assets -
Youth Sports Supervisor/Interim Assistant DirectorBay Village Recreation Department May 2013 - Aug 2014•Responsible for payroll of 180+ employees, as well as the planning & organizing of 6+ Youth Sports programs each summer, which involves a total of 500+ participants ranging from ages 3-13 •Responsible for creating program schedules and registering residents for programming •Responsible for employee training and scheduling for Youth Sports programming
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Learning Community LeaderOhio University Learning Communities Sep 2013 - May 2014Athens, Ohio, Us•Acted as a role model & resource for a class of 25 freshman students •Planned themed, social, academic, risk management, & community service events for students to attend •Took part in planning lessons & facilitating class discussions•Managed class budget & records -
Media Relations InternOhio University Learning Communities 2013 - 2014Athens, Ohio, Us•Researched and interviewed faculty members from varied disciplines across OU•Interviewed the Department Chairs of 4+ colleges at Ohio University •Wrote & published biographies for 15+ Ohio University professors, which are located on the “OU Expert Directory” •Wrote 4 articles for “OHIO Compass” •Publicized “OU Experts” by creating media lists, press releases and a nationally distributed pitch
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Communications InternCystic Fibrosis Foundation Jun 2013 - Aug 2013Bethesda, Md, Us•Contributed to the planning & organizing of the silent & live auctions at the “Bruce Baskin Golf Classic” & “Leo J. Jacob” Golf Classic •Created collateral to promote the “Cycle for Life” event•Assisted the Senior Development Director during the "Bruce Baskin Golf Classic" and the "Leo J. Jacob Golf Classic"
Tori Carras Skills
Tori Carras Education Details
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Ohio UniversitySpecialization In Strategic Communication (Pr & Advertising) -
Bay Village High SchoolBachelor Of Science In Communication
Frequently Asked Questions about Tori Carras
What company does Tori Carras work for?
Tori Carras works for University Of California, Berkeley
What is Tori Carras's role at the current company?
Tori Carras's current role is Assistant Director of Employer and Alumni Engagement.
What is Tori Carras's email address?
Tori Carras's email address is tc****@****avs.com
What is Tori Carras's direct phone number?
Tori Carras's direct phone number is +121642*****
What schools did Tori Carras attend?
Tori Carras attended Ohio University, Bay Village High School.
What skills is Tori Carras known for?
Tori Carras has skills like Event Planning, Social Media, Press Releases, Public Speaking, Microsoft Office, Public Relations, Communication, Event Management, Advertising, Interviews, Blogging, Strategic Communications.
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