Victoria Cooper Email & Phone Number

Douglas, Im

Providing a range of consultancy skills and experience to enable businesses to reach their goals. Specific services include; brand, marketing, web projects and a focus on purpose driven marketing.

Responsible for charitable income development, marketing and communications. Key project: lead the redevelopment of the charities website and digital content, created a clearer key messaging structure, refined visual identity to bring it up to date and produced a development strategy.

Hackthorpe, Cumbria, United Kingdom

As Head of Marketing and Communications below, but with additional responsibilities as part of the Senior Management Team. Contributing to organisation wide decisions and direction.

Responsible for strategic marketing direction and the leadership, management and day to day output of Outward Bound’s Marketing and Communication’s team. Part of the Senior Management Team. Balancing the need overarching purpose led communications with tactical support for our income generation teams. Ensuring communications are relevant to a wide range of audiences and clear marketing plans are in place, to deliver our organisation wide strategy. Taking pride in the development of a happy and productive team. Led on a refresh of the brand in 2018/19, including launching a new CraftCMS website. Developing a content led approach to increasing our use of relevant digital marketing channels, including social media.

Managing a complex programme of projects to plan and deliver a whole site master plan. The purpose of the programme was to significantly enhanced its appeal to visitors, widen its market appeal, to improve its commercial performance and protect its heritage for the long term. Having strong marketing and communications skills to engage a wide range of stakeholders and attract funding was vital.

Grasmere

Managing a project for the Lakes region to improve the offer to National Trust supporters and visitors in the countryside, raising the profile of our key outdoor places and in doing so helping to ensure financial sustainability of these special places. I used my experience of brand management and development, strategy development, visitor insights and project management. In addition leading the creation of key marketing activities such as website development and production of collateral.

Brand management, implementation and development, after re-brand in 2008 we now feature in top 100 charity brand index. Responsible for the marketing strategy, planning and budgetary control for two of The Trust’s four channels. Achieved financial target three months before year end. Identifying and co-ordinating PR opportunities. Marketing project management. Developing and producing creative ideas for on and offline marketing. Line management responsibly for The Trust’s marketing assistant.

To increase the support from tourism businesses for conservation projects in the Lake District. Over two years achieved increase of 35% for fundraising support and business membership. Managed and produced the first Green Guide to Cumbria and the Lake District as a project between several key organisations in conservation and tourism. Re-developed the website to improve usability and traffic. Organised press days and press releases, gaining local TV and newspaper coverage.

Diploma Of Education, Health Coach

Postgraduate Diploma, Marketing

Msc, Environmental Consultancy, Distinction

Activities and Societies: Member of Newcastle University Swimming and Waterpolo Club.

Bsc, Biology, 2:1

Activities and Societies: Member of Newcastle University Swimming and Waterpolo club. Ladies Captain for the waterpolo team in 2002.