• Responsible for planning, executing, and managing marketing and events initiatives•Developing marketing plans, coordinating events, managing budgets, and overseeing promotional activities•Assist in the planning and execution of marketing campaigns, including but not limited to developing timelines, managing budgets, and coordinating logistics•Research and develop targeted lists of potential customers and partners for outreach efforts•Manage social media accounts, creating and curating engaging content that aligns with campaign goals•Write and edit marketing collateral such as case studies, blog posts, press releases, and email newsletters•Managing all Google accounts - Email, Analytics, Ads, Google Tag Manager•Updating and managing Swan Bay Resort’s website•Create print materials for Swan Bay Advertising•Handle on-site event logistics such as registration, set-up, and break-down•Monitor/Collect feedback from guest/event participants and respond to and compile reports• Stay up to date on industry trends and best practices• Book live entertainment for on-site Bar• Create, promote, and oversee park events.

•Help with video shoots, both lighting and with the camera•Create station ids for our FOX and CBS channels•Use Premiere Pro, After Effects, Photoshop to edit videos and create different visual effects•Experience using Panasonic DVX200 4K Camcorder•Experience using OSMO•Create station promos•Voice over work•Write scripts for promos and commercials•Work with clients to make commercials for their businesses•Produced a promotional campaign for the graduating class of 2024. Which included two videos and twelve digital banners that were able to be sold by the account executive for a total of $12,000.

•Monitored channels for compliance with federal regulations and strict company rules.•Performed quality control duties for on air content during newscasts.•Ran commercials during newscasts, sports programs and network shows.•Troubleshot issues with broadcast systems to resolve problems quickly to minimize downtime.•Kept signal strong, clear, and reliable with continuous monitoring and optimization of broadcast equipment.•Coordinated with engineers and producers to ensure effective operation of broadcast systems.•Proven ability to learn quickly and adapt to new situations.•Provides support for future broadcasts by recording programs from satellite feeds by dubbing tapes from various sources•Ingesting commercials as needed•Responsible for making necessary adjustments to appropriate lists and logs

•Manage the website’s content, including writing new content, creating new pages and functionality, implementing/maintaining/sunsetting plugins and bespoke code solutions, editing and auditing existing content, and removing outdated content•Identify and troubleshoot website technical issues. Ensure website functionality and perform software updates. Update website coding frequently as needed.•Complete tests to ensure website efficiency and quality•Lead the creation of site content and features to continually improve the website user experience and support the organization’s goals and strategies.

•Developed digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.•Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns•Identify trends and insights, and optimizes spend and performance based on the insights.•Design, build, and maintain our social media presence.

Shot photographs of various events on campus. Recorded interviews.