Tori Goddard Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Responsible for the development and execution of insight-driven, integrated consumer PR campaigns and reputation management for major brands across a variety of sectors including FMCG, retail, consumer tech, haircare, food & beverage.

Sydney, Australia

Multi-platform copywriting with a focus on storytelling. Bringing to life digital articles and web copy, printed material, animated graphics, scripts, media Q&As, reports, press releases, transcripts, and speeches.

Sydney, New South Wales, Australia

Support for both Fleishman Hillard & Eleven PR. Clients include IHG Hotels & Resorts (Holiday Inn, Intercontinental, Hotel Indigo), T2 Iced, Carnival Cruise Line, Philips Avent, Cathay Pacific.

Sydney, New South Wales, Australia

- Led PR client portfolio for the agency. Responsible for planning, budgeting, developing and implementing campaigns that ultimately increase destination visitation and spend.- Crisis and issues communications – provided strategic advice to clients and stakeholders during challenging times, and led the implementation of effective practices - Stakeholder management: worked with complicated networks to ensure an even spread of coverage and attention across all 50 states of the USA.- Worked closely with Gate 7's Managing Director to offer PR counsel, especially to shape the direction of the company and to keep PR function alive during COVID. Following this, rebuilt the PR team to exceed its original size- Key member of the executive leadership team- Content creation and copywriting designed for a range of platforms including digital, social, written, radio- Created journalist and content creator experiences, working with multiple destination marketing organisations and external travel trade industry partners for optimal results that met key strategic goals.

Gate 7

Looking after PR and marketing for Brand USA (Australia and New Zealand), Travel South, San Diego Tourism Authority and Port Macquarie. Gate 7 is a multi-award-winning marketing agency specialising in travel and tourism representation in Sydney. With a territory spanning Australia and New Zealand, Gate 7 delivers exceptional sales, marketing and public relations results to its tourism client portfolio.

Paddington

Responsible for leading the delivery of successful PR campaigns for various consumer food, health, lifestyle, tech, corporate, not for profit and fashion/retail brands including Oral-B, Vicks, Gillette, Venus, Braun and Metamucil (P&G), P&G Corporate, Specsavers, Boost Juice (nutrition), Meat & Livestock Australia (MLA - Brand and Nutrition), Mahboba’s Promise, Australia for UNHCR, Zespri Kiwifruit, Virgin Active Health Clubs, Skip app and Marks & Spencer.Working in partnership with client brand, marketing and comms teams, media agencies and our exclusive affiliate - Ketchum, my varied role helped hone my skills across various skillsets: talent management/publicity, digital and social content creation, press material and copy writing, planning, budgeting, media relations, media partnerships, event management, influencer engagement, training, employee development and experiential marketing. The Hausmann Group is home to three of Australia’s leading independent marketing communications agencies; Hausmann Communications, Health Haus & Banter. Hausmann is an exclusive Australian affiliate to Ketchum.

Paddington

Paddington

St Leonards

In this position I broadened my consumer PR skill set and developed a strong understanding of the Australian business market and media landscape (after a move from the UK) in order to help deliver creative brand communications to promote a wide range of clients including Tourism Australia, Unilever (Lipton Hot Tea), NSW Food Authority, Activision, Nestle, Ford Australia, Grace Removals, Telstra and Goodstart Early Learning.Part of Ogilvy PR Australia, Pulse Communications is the most awarded PR agency of the last ten years.

London, United Kingdom

During my time in this role, a key highlight was helping to pitch and win an integrated brief to launch The FA Women’s Super League (FA WSL), which involved the challenge of driving increased participation and match attendance amongst 9-15 year old girls.Increased attendance compared to the Women’s Premier League rose by 467%, with FA WSL beating attendance figures at League Two matches held on the same evenings in the professional men’s game. This campaign won ‘Best Sporting Campaign’ at the 2012 CIPR Awards.

London, United Kingdom

At iris PR (part of iris Worldwide - London) I gained excellent consumer PR experience across a variety of sectors: health & fitness, sport, entertainment, technology, fashion, food, public affairs, not for profit and travel. Clients included: The FA Women's Super League, Shock Absorber (sports bras), Wonderbra, Dairy Crest, Sony Ericsson, Department for Transport and Network Rail.Having started my career at iris as a Graduate Account Assistant, I gained invaluable training and was exposed to a wide range of influential colleagues who taught me how to collaborate with experiential, advertising and digital disciplines to offer the best creative solutions for clients. As an Account Executive, I focused on networking to build a strong list of media contacts who I could rely on to drive exceptional coverage results and helped to deliver many successful integrated communications campaigns to meet business needs. Activities included publishing house tours, product mailouts, talent management, event management, crisis communications, press material writing, media pitching, campaign evaluations / everyday coverage monitoring and news hijacking.

White City

In this position I was part of the four-person in-house communications team responsible for proactive and reactive media relations for a variety of BBC magazine titles including BBC Good Food, Gardeners’ World, Top Gear, Good Homes, Top of the Pops and CBeebies. I gained strong skills in writing press materials for a wide range of audiences – from pre-school to special interest, and regularly facilitated brainstorms with both marketing and editorial teams plus worked closely with these teams day-to-day to generate exciting PR ideas to deliver quality coverage for each title and its upcoming features. My role involved launching new children’s magazines such as Charlie and Lola, In the Night Garden and Underground Ernie, as well as handling media enquiries – from health and safety matters relating to magazine cover toys to quickly responding to news agenda items such as the closing of Top of the Pops (TV show) and Top Gear’s Richard Hammond’s near-fatal car crash. I was also responsible for looking after story creation and regular radio interview placement for editors, managing the schedule and in-house radio studio where producers would directly dial in to discuss a range of topics.

Ba Hons, Public Relations, 2:1

Activities and Societies: 2005/6 - Bournemouth University PR Committee, 2006 - Chartered Institute of Public Relations (CIPR) Student.

Nlp Practitioner, Life Coaching Diploma, Nlp And Personal Development / Career Coaching

Media Studies (A), English (B), Psychology (B)

Nine Gcses, Grades A-C