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I am a dynamic and award-winning creative specializing in designing innovative visual narratives across various industries within B2B and B2C including tech, food, agriculture, retail and more. I have extensive experience in art direction, brand and identity design, campaign ideation and creation, and direction of video and photo shoots.Roles and Responsibilities:In my current role, I leverage my direction capabilities to meet the evolving needs of clients, driving the conceptualization, pitching, and execution of creative projects. My responsibilities also include spearheading initiatives to implement advanced technologies, elevating creative outputs and enriching portfolio diversity. I provide visionary leadership to a team of talented designers while also fostering an environment of continuous learning and adaptation to industry trends and innovations.Accolades:Gold ADDY Award for Art Direction (2020)Silver ADDY Award for Art Direction (2019)Copper Anvil Award (2019)Professional Passion:I have a passion for creating cohesive branding identity and campaigns, with a special love for work in motion graphics and video, and I find joy in promoting brands through creative storytelling.Strategic Approach:I blend strategic insight with innovative thinking, ensuring the creation of distinctive and impactful visual narratives. My approach centers around envisioning clear and simple product stories, building brand identity, and aligning creative visions with larger business goals. I possess a strong strategic mindset, focusing on creating clear storyboard narratives with authentic brand voices and working collaboratively to bring visions to life.Mentorship and Collaboration:I actively mentor junior designer in areas like creative strategy, storytelling, and overall design. I place a high importance on fostering great relationships across various teams including business, operations, and other design teams across the globe. Skills and Expertise:Design leadershipCreative strategyArt directionCampaign ideation and executionBrand identityVideo and photo directionSocial media content creationDesign department creationClient relationshipsMentoringProject managementTeam managementPortfolio: hellotori.com
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Creative LeadMckinsey & Company Oct 2022 - Jan 2023Tempe, Arizona, United StatesI am part of a pioneering team with the mission of building an internal creative agency and establishing it as a valuable in-house resource for the organization. I collaborate in the strategic planning, development, and organization of this innovative department. I also lead several initiatives that are helping to shape the structure of the agency. Initiatives:• Seek out more diverse work for the department • Bridge relationships to create more efficiency• Create opportunities to upskill designersOther responsibilities as Creative Lead include sourcing and securing fresh creative projects, overseeing a talented group of designers, and providing visionary leadership in the direction of various creative projects.Those project types include everything from UX design, illustrating transformation journeys, video projects, 3D and 3D animation, workshop design, plus any other type of creative work that might come our way.Many of these projects require strategic creative thinking, helping high-profile clients take their complex information and use storytelling to clarify their message. -
Design InstructorNorthern Arizona University Aug 2020 - Dec 2022Teaching Fundamentals of Design. -
Associate Creative DirectorYeager Marketing Oct 2021 - Sep 2022Scottsdale, Arizona, United StatesAs Art Director, my role is to concept campaigns, create new and update branding for clients, build decks, pitch creative work, and execute creative solutions. I also work closely with the creative director and mentor junior designers. -
Design InstructorGrand Canyon University Aug 2020 - May 2021Teaching Fundamentals of Design and Design Thinking. -
Creative DirectorZion & Zion Aug 2014 - Jul 2020Tempe, AzThink creatively and act strategically. I worked with team members across the agency and clients to create strategic brands and campaigns. My work included leading concepting sessions, photo/video shoots, full branding strategy/design, web/digital design, to TV and video production campaigns. I collaborated with strategy, UX/UI designers, developers, junior designers, video/MG, photographers, production, and copywriters on a daily basis, and pitched successful ideas and creative to clients.Responsibilities:• Art direction• Direct photo and video shoots• Photo/video shoot organization• Concepting/direction/storyboarding/production• Campaign concepting/direction• Design and direction • Presenting and pitching work and ideas to clients• Pitching new business• Collaborate with the strategy and copywriting teams to create cohesive brand identities• Assist in the education and development of the creative team• Coordinate with account teams/project management/freelancers/vendors/designers on facilitating and executing projects• Provide creative ideas, solutions, recommendations to overcome user experience and interface obstacles a client may be facingClients: AZ Donor Network, McDonalds, Shoppers Supply, True View Windows, Stardust Building Supply, Modesto Dairy Solutions, AllKiosk, Venezia's Pizza, Bank34, OneGuard, Arthur Andrew Medical, Wickenburg Ranch, City of Tempe, Barro's Pizza, Sun Health, BARD, Answer1, Phoenix Raceway -
Art DirectorSitewire Feb 2014 - Aug 2014Tempe, Az• Web design• Concepting and executing social media campaignsClients: Sophos, Kroger, Personal Creations, FlightCenter -
Freelance Art DirectorToritori Creative Jul 2007 - Jun 2014ArizonaWorking independently for advertising/design agencies, small and medium sized business locally and nationwide. Design consulting and creation.• Art direction• Identity design• Space layout and design• Brand strategy • Logo creation• Web, mobile & print design• Concept developmentClients: BigVisible, Windsor Management Group, The Lavidge Company, Made Better Studio, Symphony of the Southwest, Core 12, Heritage Mint, Salon D'Shayn, Bathe Soap Co., Pashley Creative, ZenMobi, Microsoft, LP&G, Yippa Design, Sitewire
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Art DirectorKeane Creative Dec 2007 - Feb 2009Tempe, AzMy main responsibilities included brand development and design direction. I worked together with our team to come up with branding strategies and follow those strategies and concepts through to delivery. • Concept development• Team management and mentoring (designers, copywriters and web developers)• Branding and marketing brainstorming and research• Created brand standards guides• Client research• Worked directly with clients• Lead design• Collaborated with printers and other vendors• Project managementClients: LG Surfaces, ASG Scottsdale, Downtown Tempe, Green Ideas, SunCor
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Art DirectorR And R Images Apr 2006 - Jul 2007Tempe, Az• Concept development • Design and layout for mailers, business cards and catalogs• Creation of identity marks and illustrations• Develop HTML email advertisements -
Art Director | PhotographerDeckers Outdoor (Teva Sandals - Ugg Australia Boots - Simple Shoes) May 2004 - Feb 2006Flagstaff, Arizona AreaI wore a lot of hats when I had this position. I was hired as a graphic designer, shortly after, I was asked to create a product photography department from scratch. So, while I was still doing much of the website graphic design I also built and oversaw the new photography entity. My team also created print catalogs and developed campaigns for each season to promote website sales. We used analytics to gather research to determine the concepts for each brand and season.• Developed (conception through completion) print and online campaigns for Teva Sandals, UGG Australia, and Simple Shoes• Upheld and adhered to brand standards for each company• Web and print design, including websites, emails, catalogs and direct mail• Photography and color editing for UGG catalog and mailers• Photographed and maintained product images on websites• Created Flash pieces for Teva and Simple websites• Project management
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Multi-Media DesignerUtv - Flagstaff Jan 2003 - May 2004Flagstaff, Arizona Area• Created the over-the-shoulder television graphics for the daily news• Designed/produced transition animations to create consistency throughout the newscast• Video editing footage for newscasts• Operated soundboard and studio cameras during live shows
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Graphic Designer | Marketing AssistantSodexho Nau Oct 2002 - May 2004Flagstaff, Arizona Area• Designed and maintained Northern Arizona University restaurant website• Designed logos, menus and print ads for the different restaurants at the school• Maintained and updated photography on website
Tori H. Skills
Tori H. Education Details
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Visual Communication
Frequently Asked Questions about Tori H.
What is Tori H.'s role at the current company?
Tori H.'s current role is Creative Lead at McKinsey & Company.
What is Tori H.'s email address?
Tori H.'s email address is ca****@****ail.com
What is Tori H.'s direct phone number?
Tori H.'s direct phone number is +148075*****
What schools did Tori H. attend?
Tori H. attended Northern Arizona University.
What are some of Tori H.'s interests?
Tori H. has interest in Arts And Culture.
What skills is Tori H. known for?
Tori H. has skills like Corporate Identity, Packaging, Information Graphics, Brand Implementation, Art, Illustrator, Brand Development, Concept Development, Corporate Branding, Book Design, Visual Communication, User Experience.
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