Tori Johnson Email & Phone Number

Flower Mound, TX, US

Austin, Texas, United States

Dallas, Texas, United States

• Served as the lead manager and strategist for the brand’s public relations, affiliate/influencer marketing, retail marketing and wholesale marketing divisions and worked in conjunction with greater marketing team.
• Affiliate: Re-launched the brand’s affiliate program averaging 33% revenue growth over the past three years and growing it to over 3,000 affiliates playing a key role in the customer journey and revenue strategy of.
• Affiliate: Drove the program’s performance and content marketing strategy including all influencer communications; established ongoing influencer contracts and deliverable requirements; organized and hosted a national.
• PR: Restructured the entire department to lay strong foundations and processes for the brand's communication strategies to build upon with trackable KPIs.
• PR: Department now exceeding previous performance with approx. 200 national features in 2021 with a total reach of over 5.6M and $3.6M in publicity value. Secured media features by the team include TODAY Show, Rolling.
• Retail Marketing: Currently overseeing the foundational development of this program including strategy development, establishing goals and KPIs, reporting and more for three retail locations.

Dallas, Texas, United States

San Antonio, TX

• Launched a full-service PR, marketing and creative agency achieving 35%-50% YoY growth for the past five years.
• Built a diverse client portfolio composed of national and local brands across consumer, service, technology, retail, luxury, food & beverage, healthcare and more.
• Led the implementation of all marketing initiatives including traditional marketing, digital marketing (email, SMS), promotional and strategic planning, brand implementation, and analysis for accounts.
• Served as one of the leading affiliate and influencer marketing consultants in the state launching/re-launching multiple performance marketing programs resulting in millions of dollars of revenue for brands along with.
• Secured clients in a wide array of national, local and trade media outlets, conducted media training for client leadership and C-level executives and served as company spokesperson for multiple clients.
• Planned and hosted multiple client events from national conferences, influencer events, customer loyalty events, virtual webinars, and more.

Dallas, Texas, United States

• Promoted from Director of Client Accounts to Vice President within three years; oversaw team of four individuals and reported directly to CEO of agency.
• Responsible for the development of integrated public relations and marketing strategies for clients in a wide variety of industries including healthcare, apparel, technology, real estate, restaurant and non-profit.
• Secured prominent placements for clients in national and regional media outlets including: NBC TODAY Show, O (Oprah) Magazine, USA Today, Bloomberg News, New York Times, Boston Globe, Dallas Morning News, San Antonio.
• Launched early-adoption digital strategies for clients including influencer programs, SMS and email marketing and served as social media manager simultaneously for multiple accounts.
• Assisted in the foundational brand development of two start-up national shoe companies as well as re-branding of Dallas-based, one-stop healthcare facility; responsibilities included brand compass development, brand.

Dallas, Texas, United States

• Assisted Senior Managing Director on executing clients PR and marketing strategies across the following industries: consumer products, home improvement, décor, luxury, and fitness.
• Developed communications materials including news releases, pitches, bylined articles, executive speeches, pitches, bios, backgrounders, briefing documents, talking points, etc.
• Secured placements with target media outlets such as The Dallas Morning News and D Magazine as well as trade publications.
• Curated targeted media lists, monitored media coverage, coordinated exclusive broadcast segments, and developed monthly reports.
• Conducted national media tour and “desk sides” to target publications on behalf of clients to showcase product, build relationships and secure features.
• Assisted with client advertising and marketing photo shoots.

San Antonio, Texas, United States

• Managed corporate communications strategy for Electronics, Automotive & Aerospace divisions, reporting to the U.S. Vice President of Corporate Communications.
• Served as divisions’ key media contact for all national, regional and industry media.
• Developed all external and internal communications including press releases, media campaigns, TV segments, press materials, etc.