• Served as the lead manager and strategist for the brand’s public relations, affiliate/influencer marketing, retail marketing and wholesale marketing divisions and worked in conjunction with greater marketing team towards the brand’s overall revenue goals.• Affiliate: Re-launched the brand’s affiliate program averaging 33% revenue growth over the past three years and growing it to over 3,000 affiliates playing a key role in the customer journey and revenue strategy of brand.• Affiliate: Drove the program’s performance and content marketing strategy including all influencer communications; established ongoing influencer contracts and deliverable requirements; organized and hosted a national influencer tour in target cities such as New York, Chicago, Los Angeles, and Dallas; hosted regular virtual educational events; developed an extensive collaboration application and product shipping structure to drive content creation and sales; created an electronic dashboard and reporting system to track program KPIs.• PR: Restructured the entire department to lay strong foundations and processes for the brand's communication strategies to build upon with trackable KPIs. • PR: Department now exceeding previous performance with approx. 200 national features in 2021 with a total reach of over 5.6M and $3.6M in publicity value. Secured media features by the team include TODAY Show, Rolling Stone, Forbes, New York Post, Vogue, among many more.• Retail Marketing: Currently overseeing the foundational development of this program including strategy development, establishing goals and KPIs, reporting and more for three retail locations.• Wholesale Marketing: Took over as marketing lead for our wholesale team in Q3 of 2021 to develop and implement the brand’s first-ever wholesale marketing strategy including initiatives for Amazon, Target, QVC, college bookstores, etc. Launched the brand’s first Amazon Live strategy and successfully completed over 10 Amazon Lives.

• Launched a full-service PR, marketing and creative agency achieving 35%-50% YoY growth for the past five years.• Built a diverse client portfolio composed of national and local brands across consumer, service, technology, retail, luxury, food & beverage, healthcare and more.• Led the implementation of all marketing initiatives including traditional marketing, digital marketing (email, SMS), promotional and strategic planning, brand implementation, and analysis for accounts.• Served as one of the leading affiliate and influencer marketing consultants in the state launching/re-launching multiple performance marketing programs resulting in millions of dollars of revenue for brands along with broader brand awareness, content development, and customer acquisition.• Secured clients in a wide array of national, local and trade media outlets, conducted media training for client leadership and C-level executives and served as company spokesperson for multiple clients.• Planned and hosted multiple client events from national conferences, influencer events, customer loyalty events, virtual webinars, and more.

• Promoted from Director of Client Accounts to Vice President within three years; oversaw team of four individuals and reported directly to CEO of agency.• Responsible for the development of integrated public relations and marketing strategies for clients in a wide variety of industries including healthcare, apparel, technology, real estate, restaurant and non-profit.• Secured prominent placements for clients in national and regional media outlets including: NBC TODAY Show, O (Oprah) Magazine, USA Today, Bloomberg News, New York Times, Boston Globe, Dallas Morning News, San Antonio Express-News and Houston Chronicle.• Launched early-adoption digital strategies for clients including influencer programs, SMS and email marketing and served as social media manager simultaneously for multiple accounts. • Assisted in the foundational brand development of two start-up national shoe companies as well as re-branding of Dallas-based, one-stop healthcare facility; responsibilities included brand compass development, brand positioning framework, competitor positioning, etc.

• Assisted Senior Managing Director on executing clients PR and marketing strategies across the following industries: consumer products, home improvement, décor, luxury, and fitness.• Developed communications materials including news releases, pitches, bylined articles, executive speeches, pitches, bios, backgrounders, briefing documents, talking points, etc.• Secured placements with target media outlets such as The Dallas Morning News and D Magazine as well as trade publications.• Curated targeted media lists, monitored media coverage, coordinated exclusive broadcast segments, and developed monthly reports.• Conducted national media tour and “desk sides” to target publications on behalf of clients to showcase product, build relationships and secure features.• Assisted with client advertising and marketing photo shoots.

• Managed corporate communications strategy for Electronics, Automotive & Aerospace divisions, reporting to the U.S. Vice President of Corporate Communications.• Served as divisions’ key media contact for all national, regional and industry media. • Developed all external and internal communications including press releases, media campaigns, TV segments, press materials, etc.