I am a Communications Specialist and Technical Content Writer with extensive experience helping brands to create engaging content, earn media coverage, and position themselves as thought leaders. I help brands tell stories that promote their businesses. I write and create content ranging from website copy, blog posts, contributed articles, case studies, press releases and more. I've also developed and executed content marketing strategies that have consistently helped brands reach their business objectives.I publish Yellow Chili, a newsletter where I curate marketing campaigns to help brands get fresh ideas and actionable insigts to win and retain more customers.
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Senior Account ExecutiveAt3 ResourcesLagos, Nigeria
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CreatorYellow Chili Campaigns Apr 2023 - PresentYellow Chili Campaigns is a library of marketing campaigns curated to help marketers and entrepreneurs sell more and grow their businesses Get fresh ideas and actionable insights for your next marketing campaign:
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Communications SpecialistSelf Employed Jul 2019 - PresentPitch stories and secure media coverage that help brands improve public perception and build credibility.Develop and implement content strategies that help brands achieve growth. Create marketing content including blog posts, website copy, press releases, case studies to help brands increase customer engagement and conversion
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Communications SpecialistSterling Bank Plc Aug 2022 - Aug 2023Managed the communications of Sterling One Foundation and Giving.ng, the nonprofit arm of Sterling Bank to drive business growth.Created engaging content for social media, newsletters, press releases, blogs, websites that tell compelling brand stories.Increased the click through rates of the SOF newsletter by 50% and donations to Giving.ng.Generated leads for Sterling CARES, a bank account for NGOs which offers zero transaction charges and digital services for social impact work.Developed and implemented communications strategies that increased brand awareness and engagement.Secured high quality media coverage and managed relationships with key stakeholders leading to increased partnerships.Monitored and analyzed marketing campaign results to provide growth insights. -
Program OfficerOrodata Science Nov 2020 - Jul 2022Managed the African Data Hub (ADH) Project, a platform that promotes data-driven journalism and provides COVID-19-related data resources which is funded by Bill and Melinda Gates Foundation. Coordinated the ADH Data Journalism Workshop and facilitated 15 newsroom trainings for over 170 journalists. Led the first cohort of the ADH Community Journalism Fellowship project which supported journalists to produce stories on issues in local communities across Nigeria.Produced the ADH Twitter Space, a monthly forum which facilitated conversations on topical issues.Managed daily organization operations and led a cross-functional team while supporting the Executive Director to ensure organizational objectives were achieved.
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JournalistQuartz, Foreign Policy, Aljazeera, Theguardian, The Africa Report, World Politics Review... Nov 2014 - Oct 2020Reporting on development, environment, policy issuesRecipient of the YALI West Africa Fellowship, Maternal Figures Solution Journalism Fellowship and Dataphyte Media Fellowship
Torinmo Salau Skills
Torinmo Salau Education Details
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University Of LagosPhysiology -
University Of LagosMpia, Public And International Affairs
Frequently Asked Questions about Torinmo Salau
What company does Torinmo Salau work for?
Torinmo Salau works for At3 Resources
What is Torinmo Salau's role at the current company?
Torinmo Salau's current role is Senior Account Executive.
What schools did Torinmo Salau attend?
Torinmo Salau attended University Of Lagos, University Of Lagos.
What skills is Torinmo Salau known for?
Torinmo Salau has skills like Customer Service, Microsoft Office, Microsoft Excel, Project Management, Business Development, Social Media Marketing, Research.
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