• Develop creative vision, social media strategy, social media campaign build outs, growth strategy for multiple brands.• Work across creative teams to develop and execute on multi-platform digital media content strategy, ideate video concepts, conceptualize graphics, provide feedback on graphics, ideate social media campaigns, and execute broader marketing and social media strategies leveraging creative assets.• Examine, analyze, and assess social media metrics and overall design on social platforms.• Coordinate multiple creative departments (e.g. social media team, editorial team, community management team, operations team) for cohesive branding across social media and marketing services.• Coordinate goals with clients regarding overall digital marketing strategy.• Formalize and flourish brand guideline standards.• Perform market research and competitor analysis to inform decision making and best strategy for growth. • Manage high volume of work and execute brand vision through all digital media.• Ability to work with, coach and direct a variety of team leads and specialists on activities required to accomplish strategic goals.• Tailor and streamline communications for clients and team members.

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• Manage and coach a team of 3500+ individual consultants. • Develop and provide monthly training and sales incentives for team.• Plan and organize team building and training events for 10-500 individuals both locally and nationally. • Grow personal brand through social media posts, stories, reels, as well as in-person events.• Present the business opportunity and skincare product line for live and online events.• Stay abreast with the latest industry trends, products, research and treatments.• Provide excellent customer service and maintain accurate records of product choices and budget preferences.

• Lead content marketing initiatives across all channels to increase brand awareness, drive traffic, convert leads, and nurture leads and customers• Ensure all content is aligned with our company voice, crafted to appeal to our ideal buyer personas, and optimized for search engines• Develop and drive a multi-channel content marketing strategy that supports our SEO goals and is strategically focused on lead acquisition and conversion• Create and manage a multi-channel content calendar aligned with the timelines for product/software launches and the conferences and events we attend• Leverage our project management software to manage workflows and ensure deadlines are met• Optimize and drive our social strategy, manage our social media channels, and build community through audience engagement• Write, edit, and proof copy for various types of online and offline content, including blog posts, case studies, website pages, press releases, social posts, email marketing, digital advertising, product spec sheets, video messaging, printed materials, chatbot sequences, and gated content offers (ex: ebooks and white papers)• Interview and collaborate with experienced subject matter experts to ensure our messaging is technically accurate and garners trust• Conduct ongoing keyword research, competitive research, and review analytics to inform strategy and recommend course corrections• Collaborate closely with internal team members to produce high-quality graphic and video content elements• Continually analyze results and conduct A/B testing for ongoing optimization

Creative Direction / Digital Strategy / Business Development• Proven ability to combine strategic thinking, creative concepting and design with deep understanding of technology and user experience allowing the vision to be carried from idea to execution.• Continued success turning intricate ideas and content into sophisticated and entertaining experiences that intuitively guide the user and clearly communicate the message.• Ability to harness the power of digital mediums to tell powerful stories.• Organize and lead creative briefing meetings for agency team members including developers, digital designers, technical directors, UX specialists, data analysts, creative directors and social media experts.• Plan and coordinate content-marketing and digital-direct campaigns for clients as part of a comprehensive digital and traditional program.• Extensive experience developing and growing client relationships, effectively presenting and communicating highly conceptual ideas and complex solutions.• Significant knowledge of emerging trends, such as mobile, social networks, blogs and gaming.• Experience planning and directing both small and large scale photo and video shoots.• Monitor results and analytics weekly on digital and traditional projects and campaigns.• Prepare thorough, accurate and timely internal communication.• Obtain all required client approvals.• Review monthly billing to check against project estimates and ensured accuracy.• Respected leader and mentor to junior team members, utilizing resources in the ways that benefit projects effectively and efficiently.

My interactive creative services firm Blue Media Boutique merged with software development company Efficience. My company was focused on the creative aesthetics of web and app design and overall user experience, while Efficience served as an engine for websites and internet applications, from customer portals to databases. Blue Media Boutique operated as a division of Efficience, and I became the creative director there.

Tori Rose is the principal and founder of Blue Media Boutique, an interactive agency that provides creative, technology and marketing services including design, development, animation, video, illustration, branding, print, e-commerce, database, CMS, search optimization, copywriting, promotions, events and campaigns.Expertise:• Strategic, creative visioning; execution of interactive media design, production,functionality, usability, content development, and marketing for websites and socialcommunities.• Pre-production phase management, including evaluation of new and emergingtechnologies to ensure maximum effectiveness.• Development of user-centered design processes and methodologies as well as visualsolutions that provide a valuable user experience and enhance the brand.• Supervision of in-house and contract production staff, including designers, artists,developers, programmers, writers, copy editors, and production crews.• Development and management of key project documentation including schedules,budgets, flow charts, wire frames, information architecture, marketing and SEO / SEMspecifications, and quality assurance.• Direction and production of broadcast-quality video for the Internet, including setdesign and construction, crew supervision, location logistics and talent.Clients:Bennett Galleries and CompanyBlount County Education Initiative (BEI)Crossville, Inc.Dalton CollisionFocus Image CoachingJacob Marketing - The Pink BookKelly Fletcher Public RelationsKnoxville Dermatology GroupKnoxville Oral and Maxillofacial Surgery, PCLaw Offices of Mayer-NewtonMedi-Spa at Knoxville Dermatology GroupOak Ridge National Laboratories (ORNL)Renaissance Property GroupHGTV.comFineLiving.comFrontDoor.comHGTVPro.comGAC.comShelton Group Inc.Black Hills EnergyBP SolarCree LightingDominionVectrenThe District in BeardenTodd Richesin InteriorsWest Hills Baptist Preschool and KindergartenWolfgang Interiors

Since its inception in 2000, RIVR Media Interactive (RMI) has carved out a niche for itself in the new media arena. RMI's mission is to create innovative, interactive solutions and compelling online destinations. Using rich media, video, and social networking solutions, RMI pursues business solutions in three areas: direct to consumer with content they own; business to consumer with partners looking to extend their brand and visibility; and professional development.• Directed overall creative quality. Oversee interactive design, production, functionality, usability, content development, and marketing for all websites and social communities including rivr.com, rivrmediainteractive.com, needled.com, gibbesmuseum.org, and ccjh.org. Retail, award-winning educational products include Duke TIP's Clues in Crime, Peace and Protest, and Switched on Sound.• Spearheaded the pre-production phase of all projects. Evaluated new and emerging technologies to ensure maximum effectiveness. Thought-leader in user-centered design processes and methodologies. • Interactive lead in the pitch process; provided key strategic vision on all projects; develop visual solutions that provided a valuable user experience and enhanced a brand. • Supervised in-house and contract production staff including designers, artists, developers, programmers, writers, copy editors, and production crews. Conducted reviews for all staff and recommended all promotions/salary adjustments. Provided career paths and development on an on-going basis. • Reviewed and approved all key project documentation including schedules, budgets, flow charts, wire frames, information architecture, marketing, and SEO/SEM specifications. • Directed and produced broadcast quality video for the internet. Responsibilities included set design and construction, crew supervision, location logistics, and talent. • Provided creative strategy for sales programs and responsible for new business development.

Edison Schools, founded in 1992 by Chris Whittle as The Edison Project, is the country's leading private manager of public schools. Edison has now implemented its school design in 157 public schools, serving more than 71,592 students across the nation. The home office in New York currently employs 329 individuals.• Generated, developed, presented, and directed creative ideas in a range of mediums including print, video, digital media, promotional pieces, and corporate events. Hired and managed outside resources including producers, editors, writers, programmers, photographers, and designers. • Key player in the design and development of Edison's distance learning initiative-using live video, animation, and Internet resources to deliver a K-12 curriculum program and professional development training to the classroom. • Oversaw new web site design and production including information architecture and content integration, visual and interactive design, implementation, and testing.• Managed budgets, production schedules, work flow, quality assurance, and deliverables.• Developed and maintained corporate message and identity through the design and production of all communications including marketing collateral, web site, intranet, curriculum materials, promotional items, videos, stationery programs, trade show displays, and school signage.• Managed media relations; coordinated interviews; fielded incoming press inquiries.• Planned and executed all aspects of national training conferences with audiences of 300 guests and above. Supervised logistics committee; generated schedules; prepared audiovisual program; created materials and displays.• Expanded 1st phase of corporate identity program into a full-blown online school store catalog and incentive program. Responsible for continuous product development and design.

Maximizer Technologies Inc. provides the latest in Windows-based technologies that support sales force automation (SFA) and other collaborative business efforts. At the time, Maximizer’s home office in Vancouver had 85 employees.• Defined and oversaw editorial direction, content, and design of all communications materials, corporate web site, quarterly newsletter, and monthly Internet newsletter. Supervised designers, copywriters, programmers, photographers, and printers; reported and wrote stories for publication; supervised art and production elements.• Coordinated monthly advertising campaigns; actuated/updated monthly advertising planning calendars; analyzed monthly budget for senior management.• Managed media relations; arranged promotional events; wrote press releases; developed media kits; recommended information strategies to senior management.• Provided creative strategy and developed sales promotion programs utilizing media advertising, direct mail, trade shows, publicity, point-of-purchase, and audio visual presentations.