Tori Tait Email and Phone Number
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Shaping on-trend editorial and social media content that builds community and drives e-commerce sales for 15+ years. I thrive in leading creative, goal-driven, engaging, marketing campaigns in a fast-paced, startup environment. I’m passionate about mission-driven brands and small businesses.I’m comfortable wearing many hats within the Marketing team. I have a track record for improving internal processes that boost creativity and collaboration while improving efficiencies across teams. I lead by example, diving in to tackle any task big or small.
Grommet
View- Website:
- thegrommet.com
- Employees:
- 72
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Senior Manager, Shopper ExperienceGrommet Oct 2023 - PresentAfter an original 8+ years at Grommet (2009-2018), I'm more excited than ever to be a part of the passionate team re-launching Grommet and making real change for both Makers and Shoppers!
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Marketing ConsultantGrommet Apr 2023 - Oct 2023
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Marketing Consultant (Social, Content & Brand)Self-Employed Jan 2021 - Oct 2023www.toritait.comClients: Grommet, clé tile, The Everygirl Media Group, Poppy Flowers, Wescover, Erica Tanov
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Content Creator: Food, Beverage & LifestyleThoughtfully Simple Oct 2008 - Oct 2023Content Creator - Food, Beverage & Lifestyle15+ years experience working with brands to create unique content, social media campaigns and build brand/product awareness. Content creation for many brands including Pottery Barn, Pier 1, PF Changs, Avon, Diet Pepsi, Pepperidge Farms, SC Johnson, Edelman. Featured nationally including HGTV, Washington Post, Redbook and Good Housekeeping. -
Contract Creative Strategist & DesignerPinterest Oct 2017 - Dec 2020Working with Pinterest Partner teams across industry verticals to provide strategic graphic designs for their top advertisers–Designing over 4,000 Pinterest ads. -
Director Of Content And Community2Modern Jun 2018 - Jun 20192Modern is a leading retailer of modern furniture, lighting, and home accessories. Founded in 2003, 2Modern is independently grown and is guided by passion for authentic, thoughtfully created modern design. As the Director of Content and Community, I established structure for cross-functional campaigns that included advancements to cross team collaboration, campaign planning, tracking, and reporting. I restructured workflow for editorial contributors increasing output and quality of… Show more 2Modern is a leading retailer of modern furniture, lighting, and home accessories. Founded in 2003, 2Modern is independently grown and is guided by passion for authentic, thoughtfully created modern design. As the Director of Content and Community, I established structure for cross-functional campaigns that included advancements to cross team collaboration, campaign planning, tracking, and reporting. I restructured workflow for editorial contributors increasing output and quality of work and led initiatives that advanced time management of Marketing Team. I developed and owned social media strategy, content strategy, SEO, affiliate marketing, and influencer relations. Show less -
Director Of Content And CommunityThe Grommet Jan 2014 - Mar 2018Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs. Having joined in the founding years, I wore many hats. As the Director of Content and Community, I led social media, community and content strategy in this fast-paced, mission driven, e-commerce startup. I led… Show more Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs. Having joined in the founding years, I wore many hats. As the Director of Content and Community, I led social media, community and content strategy in this fast-paced, mission driven, e-commerce startup. I led meaningful content initiatives that connected consumers with innovative products from Makers and small businesses across 20 categories including food, beauty, home & tech.-Developed social strategy and delivered the Brand's voice across every social channel for 8 years - Led initiative of social ad program advancement through social-first content creation initiatives collaborating with Media and Acquisition teams-Worked with stakeholders to develop a company content strategy to focus and advance the business- Raised brand awareness through new creative social strategy and robust social influencer programs- Created and executed strategies for sweepstakes and giveaways to drive subscriber acquisition and community engagement- Managed company blog including editorial, writers, and content distribution-Efficiently and energetically managed large multi-channel campaigns working with Marketing, Design and Merchandising teams from brainstorm through execution-Led multi-team projects creating both digital and print catalogs-Helped build and execute a robust Pinterest ad strategy including designing over 3,000 Pinterest ads which led increased revenue and industry accolades -Established meaningful relationships with vendors and platforms to achieve goals Show less
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Senior Community ManagerGrommet Jan 2011 - Dec 2013
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Community ManagerGrommet Dec 2009 - Dec 2010
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Brand AmbassadorLunch.Com Mar 2009 - Aug 2009Helped establish and grow a new online community helping people share and discover information, based upon shared opinions and ideas.
Tori Tait Skills
Tori Tait Education Details
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Communications
Frequently Asked Questions about Tori Tait
What company does Tori Tait work for?
Tori Tait works for Grommet
What is Tori Tait's role at the current company?
Tori Tait's current role is Senior Manager, Shopper Experience at Grommet | Pinterest Expert.
What is Tori Tait's email address?
Tori Tait's email address is to****@****est.com
What is Tori Tait's direct phone number?
Tori Tait's direct phone number is +195145*****
What schools did Tori Tait attend?
Tori Tait attended California State University-San Marcos.
What are some of Tori Tait's interests?
Tori Tait has interest in Social Media, Apture, Barack Obama, Palo Alto, Content Marketing, Search Engine Optimization (Seo), Community Building, Ann Arbor, San Francisco, Facebook.
What skills is Tori Tait known for?
Tori Tait has skills like Blogging, Social Media Marketing, Social Media, Facebook, Pinterest, Marketing, Content Strategy, Community Building, Social Promotion, Wordpress, Online Marketing, Marketing Strategy.
Who are Tori Tait's colleagues?
Tori Tait's colleagues are James Olivas, Jesse Wright, Fey Wood, Carlos Lepe, Sara Pacelle, Alli Khunte, Rita Richardson.
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