Tori Tait Email & Phone Number

After an original 8+ years at Grommet (2009-2018), I'm more excited than ever to be a part of the passionate team re-launching Grommet and making real change for both Makers and Shoppers!

www.toritait.comClients: Grommet, clé tile, The Everygirl Media Group, Poppy Flowers, Wescover, Erica Tanov

Content Creator - Food, Beverage & Lifestyle15+ years experience working with brands to create unique content, social media campaigns and build brand/product awareness. Content creation for many brands including Pottery Barn, Pier 1, PF Changs, Avon, Diet Pepsi, Pepperidge Farms, SC Johnson, Edelman. Featured nationally including HGTV, Washington Post, Redbook and Good Housekeeping.

Working with Pinterest Partner teams across industry verticals to provide strategic graphic designs for their top advertisers–Designing over 4,000 Pinterest ads.

2Modern is a leading retailer of modern furniture, lighting, and home accessories. Founded in 2003, 2Modern is independently grown and is guided by passion for authentic, thoughtfully created modern design. As the Director of Content and Community, I established structure for cross-functional campaigns that included advancements to cross team collaboration, campaign planning, tracking, and reporting. I restructured workflow for editorial contributors increasing output and quality of… Show more 2Modern is a leading retailer of modern furniture, lighting, and home accessories. Founded in 2003, 2Modern is independently grown and is guided by passion for authentic, thoughtfully created modern design. As the Director of Content and Community, I established structure for cross-functional campaigns that included advancements to cross team collaboration, campaign planning, tracking, and reporting. I restructured workflow for editorial contributors increasing output and quality of work and led initiatives that advanced time management of Marketing Team. I developed and owned social media strategy, content strategy, SEO, affiliate marketing, and influencer relations. Show less

Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs. Having joined in the founding years, I wore many hats. As the Director of Content and Community, I led social media, community and content strategy in this fast-paced, mission driven, e-commerce startup. I led… Show more Grommet, a US-owned online consumer retailer, through its innovative online platform and comprehensive process for curating new-to-market industry-leading consumer products, is changing how consumers find and buy products online from small businesses and emerging entrepreneurs. Having joined in the founding years, I wore many hats. As the Director of Content and Community, I led social media, community and content strategy in this fast-paced, mission driven, e-commerce startup. I led meaningful content initiatives that connected consumers with innovative products from Makers and small businesses across 20 categories including food, beauty, home & tech.-Developed social strategy and delivered the Brand's voice across every social channel for 8 years - Led initiative of social ad program advancement through social-first content creation initiatives collaborating with Media and Acquisition teams-Worked with stakeholders to develop a company content strategy to focus and advance the business- Raised brand awareness through new creative social strategy and robust social influencer programs- Created and executed strategies for sweepstakes and giveaways to drive subscriber acquisition and community engagement- Managed company blog including editorial, writers, and content distribution-Efficiently and energetically managed large multi-channel campaigns working with Marketing, Design and Merchandising teams from brainstorm through execution-Led multi-team projects creating both digital and print catalogs-Helped build and execute a robust Pinterest ad strategy including designing over 3,000 Pinterest ads which led increased revenue and industry accolades -Established meaningful relationships with vendors and platforms to achieve goals Show less

Helped establish and grow a new online community helping people share and discover information, based upon shared opinions and ideas.