Author, speaker, and content creation specialist partnering with individuals and companies to help them achieve success with their brands.I work with small and medium sized companies across the U.S. to streamline their social media strategy and create engaging content for their audiences. I am an international Amazon best-seller, co-author of “Land Your Dream Career in College: The Complete Guide to Success” (American Library Association Bests of 2013), “Life After College: 10 Steps to Build a Life You Love” and “Win & Wow: Public Relations Secrets for Everyday Success.”

Everloop is the leading online site for kids to connect with friends, play games, discover new talents, create and have fun. As marketing manager I ran integrated media activities, search engine optimization and search engine marketing, as well as managed the public site via Expression Engine's content management system.As a result of our search engine optimization activities, we increased Google search traffic from 300,000 to more than 750,000 visits, with specific keyword results in the tens of thousands. In our Google marketing campaign we achieved a click through rate of 5% with cost per click averaging $0.13; much higher than industry average.I reported directly to the CMO and assisted in all publicity activities, including an appearance on Secret Millionaire and partnerships with Greyson Chance, The Wonder Girls, Mindless Behavior and Justin Bieber's charity, Pencils of Promise. We achieved more than 1 billion press impressions within one year, including articles in the Washington Post, New York Times, Forbes, Time Techland and many syndicated broadcast opportunities, including NBC, ABC, FOX and CNN.Began as project manager/consultant, creating presentations and executive summaries for investors and venture capitalist firms, rounding out the company's seed round of funding. Participated in due diligence and rebranding of the company post funding. Edited monthly e-newsletter with 7,500+ circulation.

5 Rockets, Inc. is an online brand reputation management firm where I worked directly with clients to build and maintain consistent brand messaging across multiple social platforms. This led to the investigation and experimentation of unique ways of building awareness of a client's presence on social networks, as well finding the best success metrics and ROI for each social network. While there, I increased click-through rates in Facebook and MySpace advertising campaigns by at least 200% in 6 months, and managed several interns in the actual posting to accounts.

Co-founded and directed Fresno State’s first student-operated public relations firm. I handled recruitment and hiring of student employees, and oversaw all operations and client relations. I created successful pitches to earn the firm seed funding from local professional organizations, as well as secured an office and meeting spaces. The firm grew to 18 student employees and 10 clients within the first three months.

Launched and operated own business providing public relations writing, branding, editing, web development and design, media training and college paper editing to a varied client base including a high-quality retailer, web 2.0 property, water theme park and several non-profit organizations.

Strategized and implemented comprehensive PR plan and successfully pitched print and broadcast media. Edited and managed Web site content and was sole editor for monthly e-newsletter with 2,500+ circulation.Managed public relations for 8 to 10 developing CVBI businesses at a time; including green tech companies. Produced monthly activity summaries and presented to board of directors and funders. Created an online version of activity summaries that saved the organization $9,000 per year.