Tori Yoxall Email & Phone Number

Denver, Colorado, Us

▪ ACCOUNT GROWTH: Facilitate workshops with senior stakeholders, evaluate marketing maturity and identify gaps. Prioritize growth activities, and develop road maps to exceed client business goals as well as lead to incremental scope increases. ▪ MARKETING ACCELERATION: Monitor and analyze omni-channel marketing performance, making data-driven adjustments as needed to improve the customer experience and meet KPIs. Advise on aligning marketing resources, realizing budget efficiencies and lowering customer acquisition cost through account based marketing strategies. ▪ CONTENT STRATEGY: Assess SEO keyword coverage, identify competitive gaps, diagnose technical issues and direct updates for improving SERP ranking. Guide clients on analytics informed strategies to drive website traffic, engage customers, and increase retention.

Chicago, Illinois, Us

▪ LIFECYCLE PLANNING: Improved customer experiences by utilizing customer insights and analytics for segmentation and personalization of marketing campaigns with content that resonates across the buying journey. Advised clients in developing effective ABM programs with multi-tiered frameworks to engage buying groups and drive demand generation.▪ TEAM LEADERSHIP: Facilitated training and mentorship programs for junior marketing team members, enhancing their skills and improving team performance. Shared best practices and industry knowledge to improve understanding of service offerings to improve collaboration and selling processes. ▪ MARKET RESEARCH: Informed go-to-market strategies and decision making with industry, competitive, and customer insights through a range of qualitative and quantitative research methods. Identify opportunities for growth and market expansion.▪ CONTENT OPERATIONS: Advise clients on leading content development approaches that improve efficiencies and create cohesive content experiences.

Chicago, Illinois, Us

Chicago, Illinois, Us

Westlake Hills, Tx, Us

▪ SALES OPTIMIZATION: Orchestrated a comprehensive audit of 100+ clients’ multi-tiered communication touchpoints.〉 Identified discrepancies in initial product setups and supporting communications and proposed an approach to reconcile. 〉 Developed and implemented effective personalized messaging for B2B and B2C audiences to optimize sales during tight sales windows. ▪ CLIENT ENGAGEMENT: Developed an effective content program that enforced product value and helped educate subscribers about identity theft while also helping them relate to an abstract concept through storytelling. 〉 Top client engagement improved by +5% in just 30 days. 〉 Used qualitative and quantitative consumer research to refine communications framework and frequency.▪ DISTRIBUTION ALIGNMENT: Facilitated product design, proposal development and implementation with two key distribution partners and several large purchasing groups. 〉 Arranged educational platform for sales force to quickly grasp selling points, overcome barriers to sale, and efficiently utilize targeted collateral in channel to close B2B2C sales.▪ TEAM LEADERSHIP: Oversaw all marketing team activities while providing ongoing guidance of goals, prioritization of projects and facilitation of team growth through mentorship. ▪ BUDGET PLANNING: Configured annual marketing budgets that enabled allocation of adequate resources for integrated marketing activities while delivering on established business strategy.

Westlake Hills, Tx, Us

▪ ONBOARDING IMPROVEMENT: Designed and executed a compelling subscriber onboarding experience that improved overall product adoption and retention efforts〉 Improved account activations over a 4-month period by 33% ▪ CAMPAIGN AUTOMATION: Devised a targeted scenario-based communication strategy to assist in solving key business gaps 〉Measured and analyzed response metrics, tweaked approach and integrated with supplemental support operations.▪ CONTENT DEVELOPMENT: Launched interactive educational content creation for both B2B and B2C audiences focusing on the themes of cybersecurity, identity monitoring & identity management.▪ BRAND PLATFORM CONCEPTION: Developed a comprehensive brand platform from the ground up which helped to reinforce the established business strategy. Provided visual direction, purpose and consistency standards for our new brand.

Austin, Tx, Us

• Skilled at designing, coordinating and moderating qualitative and quantitative research (all sizes and budget parameters) to gain a deeper understanding of the consumer's needs, behaviors and aspirations. Research moderation skills in contextual inquiries, ethnographies, In-depth discussions, focus groups, stakeholder interviews, intercepts, etc. • Adept at analyzing mass quantities of data for patterns and themes and identify relevant and actionable consumer insights that can be used to fuel targeted brand, communications & experience strategies• Developed inspiring creative briefs and user personas that tell an illustrative story about consumer mindset, lifestyle and purchase behaviors• Worked alongside creative teams to ensure work is strategically on-point throughout the creative process. Crafted strategic setups using qualitative insights and data to get client onboard and demonstrate value• Developed integrated strategies that prioritized audiences and opportunities (assessing ease of capture and potential value) to allow for appropriate phasing of campaigns that included digital and social• Conducted analysis of consumer touch points (including contextualized field research and store visits) to assess consistency of brand experience. • Facilitated annual communications planning (media and marketing planning) with cross-functional teams including workshopping to gain clear understanding of current brand challenges and annual goals• Lead new business research process - customer segmentation, competitive analysis & brand history deep dives. Collaborated with new business team on story development and pitch presentation design• Guided and mentored junior members of the team to help facilitate their growth in all areas of strategyClients Served: Domino's, MARS Chocolate (Snickers, M&M's, TWIX, Dove & Skittles), MARS Petcare (Pedigree & Cesar), Anheuser-Busch Imports (Montejo and Presidente), Texas Lottery and Austin Convention & Visitors Bureau

Austin, Tx, Us

Lead brand strategist across a variety of Hispanic and general market accountsResponsible for developing and leading: • Research initiatives - planning, coordination and execution of qualitative and quantitative research• Data analysis for actionable insights and providing recommendations• Brand and digital communication strategy development - social media, digital, TV• Customer segmentation (utilizing Simmons, Geoscape and more)• Customer persona development• Customer buying journey development• Writing inspiring creative briefs & consumer personas and bring them to life for multidisciplinary teams and client stakeholders• Business, competitive, user experience and social media analysis• Campaign analytics (Sizmek & Spredfast)• Presentation development (Keynote, Google Slides, Powerpoint) Clients Served: Domino's, MARS Chocolate (Snickers, M&M's, TWIX, Dove & Skittles), MARS Petcare (Pedigree & Cesar), Anheuser-Busch Imports (Montejo and Presidente), Texas Lottery and Austin Convention & Visitors Bureau

Seattle, Washington, Us

• Responsible for coordinating, facilitating and managing the entire qualitative and quantitative research process. Including: research proposal development; vendor management; screener authoring; discussion guide creation; survey development and testing; moderation of diverse consumer-focused and stakeholder research, • Analyzed data to uncover deep consumer, brand and competitive truths• Leveraged insights to find meaningful differentiation in the marketplace that is both compelling and resonates with the desired audience• Facilitate client workshops to dive deep into a business' challenges and understand from all company disciplines• Articulate and present brand, communication and experience strategies to client stakeholders• Develop multi-phased communication and experience plans• Summarizing insights into actionable recommendations and implications for the brand and experience design• Identifying consumer and industry trends and sharing with the larger teamWorked in the following verticals/clients: • Healthcare (GroupHealth)• Health Insurance (GroupHealth)• Health Research (Benaroya Research Institute)• Auto/Home Insurance (PEMCO)• Non-Profit/Charity (Benaroya Research Institute/ Virginia Mason Clinical Research, AVON 39)• B2B (MosierMcCann)• Financial Services (BECU & Golden1 - Not-For-Profit Credit Unions)• Apparel (Tommy Bahama)• Travel/Hospitality (Stash Rewards, Alaska Airlines)• Utilities/Energy (Puget Sound Energy)• Publishing/Club Memberships (American Express/Time Inc Membership Clubs - Food & Wine, Golf, Family Travel, Executive Travel, Luxury Travel)• Biotech (Medamonitor)

Seattle, Wa, Us

Champions at creating powerful simplicity. We bring fresh insight into what makes brands more attractive in the post-digital revolution era.

Manage and coordinate marketing department for a growing hormone testing laboratory. Responsible for all marketing scheduling and logistics as well as developing sound strategy and complimentary design. Oversee trade show planning and execution for marketing at national events. Develop targeted CRM campaigns and manage customer lifecycle marketing. Design and facilitate webinars and educational training materials to increase customer value and engagement

· Fostered new client growth through preparation & review of cost estimate proposals · Trusted to oversee highly confidential client construction projects & management of sensitive data · Execute strategic marketing goals through design of client presentation & trade show materials

Tigard, Or, Us

Lead strong art direction for top tier clients such as Subway, Nike and Oregon Creative Industries. Regularly directed brainstorming meetings with staff, organized production timelines and oversaw asset management.

Tigard, Or, Us

· Improved project coordination for national brands; such as Nike and Subway, prompting repeat work requests · Directed production scheduling and design development while increasing workflow · Developed proprietary project management software that improved production by fifty percent · Established project metrics and facilitated communications that built relationships between client and team

During my time working with brashCreative I have had the opportunity to lead, grow, observe, inspire, create, listen, write, brainstorm, give direction, take direction, entertain, have fun, work my ass off, share my crazy ideas, research, people watch, plan, communicate, "Regolution!", use my right brain, use my left brain, be inspired, recruit new members, evangelize, cheer lead, brand, and lose sleep.

· Organize a viable agency structure to work with prominent local clients · Planned a workshop to develop agency brand guidelines that grew client roster by thirty percent · Expanded membership growth and ensured smooth transition process of officers upon end of term

Guided the creative design and layout of magazine ads placed in Gusto Magazine & Central Oregon Golf Guide. Oversaw design and implementation of multi-piece Media Kit for promotion of a wide array of products and services offered by the company.

Bachelor Of Science, Advertising

Marketing