We are the first and only e-commerce biketire-specialist

Eastlane Consulting delivers high quality e-commerce IT development based on our extensive experience in our own e-commerce ventures such as Bythjul, Cykelkraft, Animail, Mekster, Badhem and Apomera. Higher availability at affordable prices combined with the 'real' knowledge coming from our own current e-commerce companies is what makes Eastlane stand out.

Cykelkraft is Scandinavias largest online retailer of bicycles and runs at profitability with triple-digit growth. We sell all well-known brands as well as private-label brand ("MADE" bicycles).

Nordic Etail is an E-commerce Factory and business accelerator for small and mid-sized e-commerce companies. We invest in, develop and run early-stage e-commerce companies as well as run all central functions needed for a successful e-commerce business such as online marketing, logistics, procurement, customer service, finance, business development etc. We are currently involved in six verticals; Bicycles (Cykelkraft.se), Car parts (Mekster.se), Bathroom appliances (Badhem.se), pet-food ( Animail.se), Pharmacy (Apomera.se) and Eco-meat (Gårdssällskapet.se). In addition, we deliver e-commerce IT development through Eastlane Consulting to our own investments and to external customers.

Animail is Scandinavias largest online retailer of petfood. From the outset, the challenge was to recruite a new CEO and participating in creating a new start.

Paynova offers payment solutions for online retailers. Paynova is a well established player with a good knowledge in e-commerce, founded in 2001, with one of Scandinavia's most complete infrastructure for billing, payment, credit card payments, direct bank payments and digital wallets. Paynova is a FSA authorized payment institutions and is listed on NGM Equity since February 2004.With a new focus tailored to the needs of retailers and a new board, its a fresh start.

Scandinavias largest online retailer of tyres and rims with strong growth; Increased turnover five times in as many years. Recently moving Bythjul from pureplay online retailer to omnichannel retailer focusing on the combination of online and offline pop-up tyre workshops.

Setting up and running a Word of Mouth markering and sampling company. Campaigns with well known brands/companies such as Coca-cola, Kraft foods, Wrigleys etc.

Grew a large opportunity portfolio and cooperated with Nordic Interim to sell myself as well as the entire candidate line-up.

Operating a fully owned retail chain of 20 stores (400 msek turnover). Transforming 120 freestanding stores from buying group to franchising (2,200 msek turnover). Leadership of management team of 5 and organisation with 140 people

Operating a business software developer/vendor (t/o 80 msek, 75 staff)Situation at start: Shrinking sales, large losses and low morale 4 y's prior to assignment. Excessive talent drain.Restructured Strategy from broad system-integrator to vertical focus on Retail and UtilitySaved cost and cut total staff by 30% within unprofitable segmentsDrastic growth in sales pipe-line: from 7 msek to 75 msek in 1 year9 new contracts in 2 years averaging 5 msek, 5 out of 5 possible in Utility

Operating a business software developer/vendor (t/o 175 msek, 150 staff)Merger and shaping new organisation, developing new culture, tight budgetsProfitboost to gain a base for change (lowered costs, increased consultant invoicing)Reorganised from functional to customer centric structure, develop a shared vision

Heading the Solar business in Africa and Latin America (total of 440 people, t/o 10 musd)Leading new market entries (Morocco, Subsaharan Africa and Brasil )

Strategy and New Market Entry, international negotiations, achieved investment license as first global player

Marketing, operations, leadership and dramatic expansion, bottomline responsibility 800 shops, 120msek investment

Investment evalutation in retail (refurbishment of stations), management information, Country business plan (budget) etc.

Assisting the CFO in trading, hedging and financing of the shipping activities

Producing and updating the Nordic Equity Guide