Andrew Lee Email & Phone Number

Toronto, Ontario, CA

Toronto, Ontario, CA

Toronto, Ontario, CA

• SEO / Search:
• Negotiated the contract and put in place SEO tools that are being utilized by a division of the bank
• Created an SEO guild with people from different lines of businesses to coordinate SEO and Search efforts: Sharing achievements, ideas, solving problems, and monthly meet-ups
• Drove revenue by increasing the volume of qualified prospects to digital properties for Cards using SEO, client-first user experiences, and continuous testingPeople Management:
• Managed a team of individuals to achieve company goals and objectives, including recruiting, hiring, training, coaching, motivating, and rewarding as needed
• Conducted weekly one-on-one meetings with all employees to discuss their progress and goals for the weekA/B Testing and Optimization:

• DigitaLee Inc. is a boutique agency that specializes in digital marketing, SEO, paid marketing, social media, and analytics. We are a group of freelance digital marketing professionals with over 15 years of experience.
• Manage the development of new webpages and microsites with best-in class SEO and content
• Conduct site audits and analyze data sets to inform digital strategies on the optimization of web and social traffic
• Provide website performance reports and optimization recommendations
• Act as an in-house digital marketing expert
• Assist with pitches and RFPs/RFIs from a digital marketing perspective

Toronto, Ontario, CA

• Created the long-term strategy and vision to develop best-in-class digital assets that support the rapid growth and scaling of engagement, conversion, and retention across B2B, B2C, and customer support channels.
• Led a cross-functional team of staff and managed external vendors to design, develop, and implement effective digital campaigns across all social platforms (Facebook, Instagram, LinkedIn, Twitter) to bring the Drop.
• Leveraged data from Google Analytics, SimilarWeb, SEMRush and Looker to mine insights, build monthly reports and launch just-in-time campaigns in-line with trending topics
• Led the public relations strategy and managed partnerships with media, agencies, and internal senior management team on press releases, media inquiries, events, and thought leadership pieces.=
• Acted as Scrum Master and introduced agile project management processes to facilitate prioritization of backlog items for the Marketing team
• Was the Product Manager for a referral program revamp that resulted in a 100% increase of revenue-generating members and drove over 50% new members to the platform

San Jose, CA, US

• Led the rollout of successful growth hacking initiatives, collaborating with various cross functional teams (legal, UX, engineering, marketing, legal, and risk) and increasing blogging traffic sessions by 8% - 40%.
• Launched and changed the way social sharing was implemented across multiple global sites, resulting in a 7%+ increase in total traffic with social becoming the largest source of traffic to product pages
• Accountable for delivering dynamic and static metadata across multiple global sites, resulting in an uplift of 7-12% per country
• Collaborated with SEM leads globally to deliver test and learn initiatives using paid search, in-depth insights, and market trends
• Developed go-to-market strategies and marketing plans for proven winner projects
• Created tickets, executed tests, collected and analyzed data, trends and insights to create digital strategies across all marketing channels (SEM, SEO, Social Paid, Content, Partnerships, B2B, etc.)

San Jose, CA, US

• Led the continued development and implementation of best-in-class SEO strategies to drive growth to organic traffic
• Provided thought leadership, delivering ongoing competitive intelligence, expertise in ranking factors and algorithms, keyword research, back linking audits, and search position tracking with tools such as SEM Rush.
• Cultivated strong relationships with key stakeholders across eBay to deliver an end-to-end view of the buying and selling customer journey across numerous industries - autos, mobile phones, real estate, clothes and.
• Produced SEO forecasts, business cases, and quarterly reports with digital metrics to track the success of SEO initiatives globally
• Led the delivery of global best practices and SEO training for link and relationship building
• Accountable for delivering global social media strategies across 7 markets (Netherlands, Italy, Australia, Mexico, South Africa, Canada and Denmark) for desktop and mobile sites, as well as apps

Boston, MA, US

Project Management:- Managed SEO and analytics engagements for large automotive accounts and across their sub brands- Lead on providing Google regionalization strategies and recommendations across all clients at SapientNitro- Responsible for creating Pay-Per-Click (PPC) campaigns in AdWords for clients in the packaged consumer goods and grocery industries.

Toronto, Ontario, CA

SEO:- Created SEO recommendations for clients based on an analysis of their site- Made SEO recommendations on Title Tags, Meta Descriptions, Headers, Cookies, JavaScript, indexing, regionalization, ALT Tags, URL structure, etc.- Worked with the PPC team to create SEO recommendations that would improve quality scoresCommunication- Communicated SEO related.

Ottawa, ON, CA

Vets Without Borders is a charitable organization with a mission to work for, and with, communities in need to foster the health of animals, people, and the environments that sustain us.

* Managed SEO and SEM campaigns* Successfully obtained a pilot project with the City of Toronto* Wrote and managed website content, pamphlets, brochures, case studies, and press releases.

Austin, Texas, US

• Website:
• Monitored and maintained website traffic/statistics using industry leading software to present a detailed report to management weekly.
• Designed Flash navigation system for the company website.
• Designed a website from start to finish for a subsidiary company.
• Created landing pages, webpage content and creative multimedia.Project Management:
• Manager a subsidiary company’s website makeover. This included web optimization, contact forms, content, navigation and management of a small team.

San Francisco, CA, US

- Managed a website project to change the navigation, appearance and usability- Managed Search Engine Optimization (SEO) project- Created SEO content and PPC landing pages- Created case studies and hand-out documents

Mississauga, Ontario, CA

Ba, Marketing Management

Diploma (Advanced 3 Year), Business Management - Marketing Coop

High School/Secondary Diplomas And Certificates