Andrew Lee

Andrew Lee Email and Phone Number

Digital Marketing, SEO, Analytics, Freelancer @ RBC
Andrew Lee's Location
Toronto, Ontario, Canada, Canada
Andrew Lee's Contact Details

Andrew Lee personal email

n/a

Andrew Lee phone numbers

About Andrew Lee

Global Digital Marketer with over 15 years of experience specializing in search engine optimization (SEO), content marketing and strategy, social media strategy (paid and organic), and growth hacking. I have led digital marketing strategies and execution globally – Canada, Australia, United States, Mexico, United Kingdom, Netherlands, South Africa, Italy, Denmark, and more.AREAS OF EXPERTISE:* Digital marketing strategy and execution* Digital content strategy* Growth hacking / marketing – developing go-to-market strategies and marketing plans* SEO – Strategy, technical, content, execution* Social media optimization and Marketing (SMO) – Paid and organic growth on multiple channels* Search engine marketing (SEM) / pay-per-click ads (PPC)* App Store / Google Play Store optimizationWHO I HAVE WORKED WITH (AS AN EMPLOYEE AND FREELANCER):* eBay (Canada)* Kijiji (Canada)* Markplaats (Netherlands)* Facebook (Global)* Calibra - Facebook Crypto (Global)* Libra - Facebook Wallet (Global)* Microsoft (Canada)* PayPal (Canada)* Exposoft (Canada)* Catalyst (North America)* Drop (Canada)* Exposoft (North America)* CSDC Systems (North America)* SapientNitro (North America)* Mazda (Canada)* Netflix (USA)* RBC (Canada)* TD CanadaTrust (Canada)* SDIMktg (USA)* Jam3 (North America)* Summer Fun Guide (Canada)* 100 Steps 2 Startup (North America)* Unit9 (USA)* Jeep (USA)* Mazda (Canada)* Chrysler (North America)* Tweedehands (Belgium)* Vets Without Borders (Global)* Gumtree (Australia / South Africa)* Sewer Squad (Canada)... + Many more!

Andrew Lee's Current Company Details
RBC

Rbc

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Digital Marketing, SEO, Analytics, Freelancer
Andrew Lee Work Experience Details
  • Rbc
    Director, Seo Strategy
    Rbc Jul 2023 - Present
    Toronto, Ontario, Ca
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  • Rbc
    Senior Manager, Digital Marketing - Seo Strategy
    Rbc Jun 2023 - Oct 2023
    Toronto, Ontario, Ca
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  • Rbc
    Senior Manager, Digital Marketing And Sales
    Rbc Jun 2020 - Jun 2023
    Toronto, Ontario, Ca
    SEO / Search:• Negotiated the contract and put in place SEO tools that are being utilized by a division of the bank• Created an SEO guild with people from different lines of businesses to coordinate SEO and Search efforts: Sharing achievements, ideas, solving problems, and monthly meet-ups• Drove revenue by increasing the volume of qualified prospects to digital properties for Cards using SEO, client-first user experiences, and continuous testingPeople Management:• Managed a team of individuals to achieve company goals and objectives, including recruiting, hiring, training, coaching, motivating, and rewarding as needed• Conducted weekly one-on-one meetings with all employees to discuss their progress and goals for the weekA/B Testing and Optimization:• Managed testing process from start to finish: Create testing roadmaps, hypothesis, development, create test plans, build out of tests within platforms (Google Optimize), and perform test analysis and provide results/recommendations• Responsible for implementing an always on A/B testing approach to continue learning and optimizationProject Management:• Managed large, cross functional digital marketing initiatives from strategy to execution• Fostered strong relationships with Business and Marketing partners in order to become a trusted advisor and a digital subject matter expert• Presented recommended solutions, data analysis and results to Business & Marketing partners and executives
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  • Digitalee
    Owner / Digital And Social Marketing, And Analytics Consultant
    Digitalee Jan 2017 - Present
    DigitaLee Inc. is a boutique agency that specializes in digital marketing, SEO, paid marketing, social media, and analytics. We are a group of freelance digital marketing professionals with over 15 years of experience each from agency, consulting, and in-house.We have worked on, directly or as partners, with some of the largest websites to local mom and pop shops - Facebook, Oculus, St. Michaels Foundation, One Oncology, Calibra, Libra Cryptocurrency, Rogers, and more.Services provide:• Manage the development of new webpages and microsites with best-in class SEO and content• Conduct site audits and analyze data sets to inform digital strategies on the optimization of web and social traffic• Provide website performance reports and optimization recommendations• Act as an in-house digital marketing expert• Assist with pitches and RFPs/RFIs from a digital marketing perspective• Provide social media optimization recommendations and manage social channels (paid and organic)• Paid marketing: social, Ad Network, Google, etc.
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  • Drop
    Senior Growth Marketing Manager
    Drop May 2019 - May 2020
    Toronto, Ontario, Ca
    • Created the long-term strategy and vision to develop best-in-class digital assets that support the rapid growth and scaling of engagement, conversion, and retention across B2B, B2C, and customer support channels.• Led a cross-functional team of staff and managed external vendors to design, develop, and implement effective digital campaigns across all social platforms (Facebook, Instagram, LinkedIn, Twitter) to bring the Drop Rewards brand to life. The result of this work lead to an increase in engagement and reach across social channels by over 100% within 3 months.• Leveraged data from Google Analytics, SimilarWeb, SEMRush and Looker to mine insights, build monthly reports and launch just-in-time campaigns in-line with trending topics• Led the public relations strategy and managed partnerships with media, agencies, and internal senior management team on press releases, media inquiries, events, and thought leadership pieces.=• Acted as Scrum Master and introduced agile project management processes to facilitate prioritization of backlog items for the Marketing team• Was the Product Manager for a referral program revamp that resulted in a 100% increase of revenue-generating members and drove over 50% new members to the platform
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  • Ebay / Kijiji
    Global Digital Marketing, Growth Hacking, Content Strategy
    Ebay / Kijiji Jan 2013 - Jan 2019
    San Jose, Ca, Us
    • Led the rollout of successful growth hacking initiatives, collaborating with various cross functional teams (legal, UX, engineering, marketing, legal, and risk) and increasing blogging traffic sessions by 8% - 40% globally• Launched and changed the way social sharing was implemented across multiple global sites, resulting in a 7%+ increase in total traffic with social becoming the largest source of traffic to product pages • Accountable for delivering dynamic and static metadata across multiple global sites, resulting in an uplift of 7-12% per country• Collaborated with SEM leads globally to deliver test and learn initiatives using paid search, in-depth insights, and market trends• Developed go-to-market strategies and marketing plans for proven winner projects• Created tickets, executed tests, collected and analyzed data, trends and insights to create digital strategies across all marketing channels (SEM, SEO, Social Paid, Content, Partnerships, B2B, etc.)• Won the “Greatest Achievement” Award, that is handed to an individual or team for the best content/SEO project of the year across all of eBay’s group of companies globally that had a large impact on the business • Partnered with digital content creators, agencies, and internal stakeholders globally (Italy, Germany, Netherlands, and the United Kingdom) to develop content marketing strategies • Provided marketing teams with in-depth insights regarding site performance and made strategic recommendations for content planning, user experience and digital marketing growth• Managed project timelines, six figure budgets, and deliverables to ensure projects were delivered on time and on budget in multiple currencies globally
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  • Ebay / Kijiji
    Seo / Social Media / App Store
    Ebay / Kijiji Jan 2013 - Jan 2019
    San Jose, Ca, Us
    • Led the continued development and implementation of best-in-class SEO strategies to drive growth to organic traffic• Provided thought leadership, delivering ongoing competitive intelligence, expertise in ranking factors and algorithms, keyword research, back linking audits, and search position tracking with tools such as SEM Rush, AHREF, MOZ, STAT, and AWR • Cultivated strong relationships with key stakeholders across eBay to deliver an end-to-end view of the buying and selling customer journey across numerous industries - autos, mobile phones, real estate, clothes and general items • Produced SEO forecasts, business cases, and quarterly reports with digital metrics to track the success of SEO initiatives globally • Led the delivery of global best practices and SEO training for link and relationship building • Accountable for delivering global social media strategies across 7 markets (Netherlands, Italy, Australia, Mexico, South Africa, Canada and Denmark) for desktop and mobile sites, as well as apps• Partnered with Denmark and Italy sites to run paid Facebook advertising campaigns in their local languages• Acted as an evangelist and subject matter expert, incorporating social media into the fabric of the global company through outreach and training • Provided analysis and monitoring of the social landscape and sentiment of the brands with tools such as Radian6 and Sysomos• Launched keyword optimization strategies for Apple iOS and Google Play stores, significantly increasing app rankings and downloads • Monitored, researched, and tracked keyword changes with tools such as AppAnnie and SensorTower • Valuable member of test and learn initiatives, participating in A/B testing and capturing requirements to bring ideas to life
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  • Sapientnitro
    Analytics / Seo / Marketing / Strategy
    Sapientnitro Feb 2012 - Jan 2013
    Boston, Ma, Us
    Project Management:- Managed SEO and analytics engagements for large automotive accounts and across their sub brands- Lead on providing Google regionalization strategies and recommendations across all clients at SapientNitro- Responsible for creating Pay-Per-Click (PPC) campaigns in AdWords for clients in the packaged consumer goods and grocery industries, and providing regular reports- Managed PPC budgets through regularly pulling data from Analytics and Insights to pace the yearly budget with goals, advertising schedule and peak opportunities/trendsSEO/Analytics/Insights:- Regularly pulled actionable insights and provided strategy recommendations using Google tools such as Webmaster Tools, Insights for Search, AdWords Keyword Tool and Analytics- Provided insights to clients using multiple data sources from social tools such as Sysmos and Radian6, and other analytics tools such as Anametrix, WebTrends and Omniture (Site Catalyst and Discover)- Prepared SEO audits and recommendations for large automotive, consumer goods and financial companies- Regularly used Analytics to pull insights for sales pitches and clients to define their - Created and implemented on-page and xml sitemaps for clients across SapientNitro- Prepared full integrated search strategies for client (PPC / Social / SEO)Sales/Pitching:- Pulled data and insights to pitch new business- Presented findings and opportunities to potential clients- Successfully obtained buy-in from potential client and increased their engagement over time
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  • Outrider
    Account Manager [Seo / Sem / Smo / Smm]
    Outrider Oct 2009 - Apr 2012
    Toronto, Ontario, Ca
    SEO:- Created SEO recommendations for clients based on an analysis of their site- Made SEO recommendations on Title Tags, Meta Descriptions, Headers, Cookies, JavaScript, indexing, regionalization, ALT Tags, URL structure, etc.- Worked with the PPC team to create SEO recommendations that would improve quality scoresCommunication- Communicated SEO related processes and terms to clients in simple terms- Created monthly reports, competitor analysis, and other documents in ways that clients could understand- Familiar with finding data in Analytics and reporting on itProject Management:- Managed multiple SEO projects at a time- Created timelines for deliverables based on an analysis of the client’s needs- Conducted regular client calls to follow-up on deliverables- Familiar with different search tools, such as SEOmoz, Omniture, Google Analytics, Urchin, different link checkers, header checkers and site crawlersTechnical Skills:- Created and implemented sitemap.xml and .gz- Created robots.txt files and different filters- Able to read HTML and JavaScript- Recommended 301 redirects in multiple programming languagesOther- Trained new employees on SEO - Held weekly training”how-to” sessions for team members on various SEO topics (Sitemap building, Flash, etc.) - Familiar with researching the industry and analyzing a prospects website for business pitchesProven Success:- Created page dominance for a large software brand (8/10 search results on the first page belonged to the client)- Regionalized a large site with 100’s of language and country sub sites on a single domain to their proper country- Driven large amounts of traffic via organic search (90% of 27,000 visits a month came from optimized keywords for a software leader)- Raised the amount of indexed pages from 775 to 63,900 in 2 months for a leading technology client- Targeted keywords that drove thousands of new visitors via 100 new organic search terms
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  • Veterinarians Without Borders / Vétérinaires Sans Frontières – Canada (Vwb/Vsf)
    Volunteer | Search Engine Marketing And Social Media Optimization
    Veterinarians Without Borders / Vétérinaires Sans Frontières – Canada (Vwb/Vsf) 2010 - 2011
    Ottawa, On, Ca
    Vets Without Borders is a charitable organization with a mission to work for, and with, communities in need to foster the health of animals, people, and the environments that sustain us.
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  • Sindo Canada
    Marketing | Seo | Sem | Ppc Sales Manager
    Sindo Canada Nov 2008 - Sep 2009
    * Managed SEO and SEM campaigns* Successfully obtained a pilot project with the City of Toronto* Wrote and managed website content, pamphlets, brochures, case studies, and press releases.
  • Csdc Systems Inc.
    Marketing | Seo | Sem | Ppc Specialist
    Csdc Systems Inc. Jan 2007 - Apr 2009
    Austin, Texas, Us
    Website: •Monitored and maintained website traffic/statistics using industry leading software to present a detailed report to management weekly.•Designed Flash navigation system for the company website.•Designed a website from start to finish for a subsidiary company.•Created landing pages, webpage content and creative multimedia.Project Management:•Manager a subsidiary company’s website makeover. This included web optimization, contact forms, content, navigation and management of a small team.•Created content for email marketing campaigns which included numerous direct mail campaigns, prospect newsletters, client newsletters, press releases and case studies.•Managed the project for planning numerous annual client conferences, over $120k in costs, which includes meals, hotel selection, budgets, training sessions, excursions and other logistics.•Co-managed annual event by hosting over 100 guests and 20 staff members for a conference.•Created, monitored and managed the Pay-Per-Click (PPC) campaign which accounted for over 50% of prospects visits per month.•Managed a Search Engine Optimization project to increase the companies ranking on generic (non-paid) search terms by over 80%. The SEO project also resulted in over 20 competitive keywords ranking within the first 5 pages of a leading search engine. Marketing Communication: •Actively wrote, edited and designed website content and text for the new company website, such as product profiles and case studies•Successfully designed, wrote and sent out client newsletters with an open rate exceeding 25%.•Responsible for editing and cleaning up the database of thousands of contacts.• Budged and coordated with external vendors for multiple annual conferences out of province and country.•Organized a campaign to increase attendance to an event, resulting in a 50% increase in registrations.•Coordinated with vendor companies to provide company gifts and giveaways.
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  • Banana Republic
    Sales Representative
    Banana Republic Oct 2006 - Jan 2009
    San Francisco, Ca, Us
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  • Pcss
    Marketing | Seo | Sem | Ppc
    Pcss 2008 - 2008
    - Managed a website project to change the navigation, appearance and usability- Managed Search Engine Optimization (SEO) project- Created SEO content and PPC landing pages- Created case studies and hand-out documents
  • Exposoft Solutions Inc.
    Marketing Assistant (Coop)
    Exposoft Solutions Inc. Jan 2005 - Apr 2005
    Mississauga, Ontario, Ca
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Andrew Lee Skills

Google Analytics Seo Digital Marketing Social Media Marketing Sem Marketing Social Media Online Marketing Email Marketing Google Adwords Link Building Marketing Strategy Ppc Blogging Seo Copywriting Web Analytics Analytics Web Design Management Marketing Communications Smo Integrated Marketing Advertising Social Marketing Digital Marketing Experience Account Management E Commerce Seo Seomoz Seo Audits Event Management Project Management Social Media Consulting Marketing Management Google Webmaster Tools Social Media Advertising Social Media Measurement Web Project Management Facebook Project Planning Facebook Marketing Competitive Analysis Collateral Omniture Content Strategy Twitter Youtube Facebook Fan Page Creation Xml Sitemaps Radian6 Organic Search

Andrew Lee Education Details

  • Ryerson University
    Ryerson University
    Marketing Management
  • Sheridan College
    Sheridan College
    Business Management - Marketing Coop
  • Loyola
    Loyola
    High School/Secondary Diplomas And Certificates

Frequently Asked Questions about Andrew Lee

What company does Andrew Lee work for?

Andrew Lee works for Rbc

What is Andrew Lee's role at the current company?

Andrew Lee's current role is Digital Marketing, SEO, Analytics, Freelancer.

What is Andrew Lee's email address?

Andrew Lee's email address is an****@****lyst.ca

What is Andrew Lee's direct phone number?

Andrew Lee's direct phone number is (866) 540*****

What schools did Andrew Lee attend?

Andrew Lee attended Ryerson University, Sheridan College, Loyola.

What skills is Andrew Lee known for?

Andrew Lee has skills like Google Analytics, Seo, Digital Marketing, Social Media Marketing, Sem, Marketing, Social Media, Online Marketing, Email Marketing, Google Adwords, Link Building, Marketing Strategy.

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