With the acquisition of Quality Water Service and three other companies, the objective was to merge the companies under a single model and build the right vehicle to achieve growth of 36% in billing by the end of 2022.● Plan and lead the strategies to integrate the four companies under a single culture. ● Rebuild internal processes to obtain the best practices of each company. ● Create and implement the strategies to increase monthly billing by 36% between January and … Show more With the acquisition of Quality Water Service and three other companies, the objective was to merge the companies under a single model and build the right vehicle to achieve growth of 36% in billing by the end of 2022.● Plan and lead the strategies to integrate the four companies under a single culture. ● Rebuild internal processes to obtain the best practices of each company. ● Create and implement the strategies to increase monthly billing by 36% between January and December 2022 Show less

With the objective of selling the company in the medium term, the challenge was to generate accelerated growth rates, reduce the churn rate and achieve the best return for shareholders. ● Reversed the negative trend in sales and achieved growth in annual billing from USD$2MM to USD$3.5MM.● Increased operational efficiency by 32%, allowing us to start delivering on our customer service promise.● Reduced annual churn rates from 17% to 9% by shifting the… Show more With the objective of selling the company in the medium term, the challenge was to generate accelerated growth rates, reduce the churn rate and achieve the best return for shareholders. ● Reversed the negative trend in sales and achieved growth in annual billing from USD$2MM to USD$3.5MM.● Increased operational efficiency by 32%, allowing us to start delivering on our customer service promise.● Reduced annual churn rates from 17% to 9% by shifting the organizational culture towards one focused on customer service. ● The sum of the efficiencies obtained, allowed us to increase EBITDA from 19% to 44% in just 3 years.● Lead a successful sales process to Waterlogic Show less

Responsible for shaping, implementing and managing integrated strategies aimed at increasing sales and brand equity for CPG´s. Managed to increase sales at rates higher than 30% for 2 years straight. ● Structure and implement marketing mix strategies for new brands; Select Products based on consumer behaviors data, establish Price strategies vs. competitive set per channel, determine Distribution channels and Promotion strategies.● Increasing company´s Gross… Show more Responsible for shaping, implementing and managing integrated strategies aimed at increasing sales and brand equity for CPG´s. Managed to increase sales at rates higher than 30% for 2 years straight. ● Structure and implement marketing mix strategies for new brands; Select Products based on consumer behaviors data, establish Price strategies vs. competitive set per channel, determine Distribution channels and Promotion strategies.● Increasing company´s Gross Margin by 9,2% by renegotiating profitability margins with suppliers.● Implemented S&OP processes to improve inventory availability which led to a 9,6% decrease in product shortage within 6 months of its execution as well as freeing working capital for management.● Build and lead Trade Marketing Department to support distribution expansion plans with proper activation at retailers.● Manage budgets and KPI´s for the sales, marketing and trade departments. ● Boost sales growth to 32% within 2 years by redefining the RTM allowing us to increase distribution in 19,7% within 2 years. We Implement KPI´s, modified variable compensation, reclassified POS to have a richer understanding regarding purchase behavior, optimized commercial routes, defined appropriate channel baskets by type of POS, redefined credit policies and choose appropriate paths to reach the market as needed.● Led sales force automation project to automate sales tasks including order processing, route control via GPS, inventory monitoring and control, order tracking, daily KPI´s, sales cycle fulfillment and client´s credit status. Show less

● Spear headed team of 12 to achieve 18% sales growth and 7% distribution growth while keeping account receivables at a healthy rate. ● Ensure growth of all channels by optimizing clients visit frequency and effectivity, profitability, drop size and logistic efficiencies.● Create standardized reports and control tools to track goals daily.

● Responsible for developing, carrying out and tracking holistic marketing campaigns for spirit and wine brands in Horeca, Modern Trade, Wholesalers and Liquor Stores. ● Create and carry out 360° campaigns for final consumer to increase brand equity.● Manage product launches by coordinating with PR and advertising agencies. ● Efficient planning, management and control of the A&P budget.● Lead project to implement online shopping site and email marketing platform.

● Directed negotiations with the Colombian Ministry of Culture to secure 10% investment and tax benefits on all raw materials and packaging.● Led investor relations to secure project funding, raising $500K. ● Strategized and managed organizational growth, increasing revenue from $21,000 in 2007 to $500,000 in 2009. ● Spearheaded community building and established necessary production facilities in central Colombia to support the ongoing artisan operations.

● Responsible for analyzing Customer Experience provided to customers through telephonic touch points.● Identify purchase behaviors by gathering and interpreting social media data via listening tools.● Determine the impact of implemented after sale strategies, via data analysis and statistical methods.

● Restructure AOL Latino’s Social Media presence to effectively connect with its audience.● Optimize social media platforms to increase reach and engagement.● Develop and track organizations Key Performance Indicators.● Contribute in the media strategy process based on clients RFP’s.

● Presented, reviewed and graded class assignments.● Responsible for solving student’s inquiries regarding class related topics. ● Verified and updated class contents and materials.

● Led a team of 3 professional engineers that successfully expanded company operations to India and Venezuela, estimated to grow company’s revenues by 23% by 2012● Initiated problem solving sessions with clients and supervised cross-functional teams to create and provide tailored solutions to enhance efficiency and security by up to 200% through various systems such as RFID and Biometric● Spearheaded company-wide compliance with ISO 9001:2000 standards to increase competitiveness for… Show more ● Led a team of 3 professional engineers that successfully expanded company operations to India and Venezuela, estimated to grow company’s revenues by 23% by 2012● Initiated problem solving sessions with clients and supervised cross-functional teams to create and provide tailored solutions to enhance efficiency and security by up to 200% through various systems such as RFID and Biometric● Spearheaded company-wide compliance with ISO 9001:2000 standards to increase competitiveness for government projects and tenders Show less

● Directed company marketing strategy to diversify client portfolio and focus on expanding into new markets and products. New initiatives increased sales by 15% on top of 10% organic growth ● Managed & coordinated teams of 6 Sales & Marketing personnel responsible for $250,000 budget● Developed an in-house CRM system and instituted measures to boost customer service, increasing retention and acquisitions indices by 32%

● Guided the creation and design of marketing materials and website to improve brand consistency across all departments that increase brand awareness. ● Established tracking methods to aggregate customer service interactions and initiated metrics to analyze levels of customer satisfaction.