Katherine Torres Email & Phone Number

Indianapolis, Indiana, US

Draper, UT, US

• Owned the integrated marketing strategy for a consumer brand
• Developed and prioritized strategic initiatives that increased traffic and revenue by over 50% YoY
• Started and expanded profitable digital marketing channels like PPC, email, and social that grew audiences
• Provided strategy, insights, and action items to a cross-functional team to improve key business metrics
• Launched and monetized a YouTube channel that generated over 300,000 monthly impressions
• Guided individual contributors in their career pathing and growth

Columbia, MD, US

• Increased B2B clients’ presence and clicks on valuable SERPs through on-page, offsite, and technical SEO
• Ideated, launched, and scaled profitable integrated marketing campaigns that included display, PPC, and paid social
• Uncovered and delivered reporting and insights on action items that created opportunities for increased client revenue

West Valley City, Utah, US

• Grew traffic, engagement, and conversions for B2C clients through integrated marketing strategies
• Increased clients’ return on ad spend (ROAS) by scaling and optimizing paid social and PPC campaigns
• Brought processes to a cross-functional team that optimized workflow and improved deadline management
• Worked with clients to become a subject-matter expert in their industry and to develop and tailor digital marketing strategy and identity meaningful KPIs that were then met or exceeded

Salt Lake City, Utah, US

• Increased impressions, traffic, and engagements through a multi-channel digital marketing strategy
• Launched an email marketing campaign that grew to include over 100,000 subscribers
• Leveraged online and offline marketing channels to grow event attendance by 10% year-over-year
• Developed processed and implemented project management tools that improved team workflow and reduced timelines for the delivery of final marketing assets

North Bethesda, Maryland, US

• Ideated and implemented a content marketing strategy that improved user pathing and conversion rates
• Improved rankings on hundreds of relevant, high-traffic SERPs through on-page and technical SEO
• Aligned with web development and design teams to ensure cross-functional timelines were in sync for feature updates to the site

Scottsdale, AZ, US

• Increased sales for over 30 long-term B2C clients through organic and paid social media campaigns
• Led a team to develop strategy and implementation of digital marketing programs that grew client ROAS
• Developed and delivered comprehensive reporting, insights on clients' digital marketing campaign performance and identified and implemented action items for continuous improvement

Phoenix, AZ, US

· Wrote both breaking news and feature news stories with close attention to deadlines · Edited other reporters' copy for clarity, accuracy, grammar, and spelling, and trimmed stories to fit the print edition of the paper · Wrote headlines, captions, and sidebar content for the print edition of the paper

Tempe, AZ, US

· Managed the set-up, production, and tear-down of a variety of events, from small meetings to large-scale performances and conferences· Oversaw a team of Event Assistants to ensure quality of meeting room space and cleanliness of building · Increased set-up efficiency and customer service by optimizing work schedules · Provided assistance to multiple.

Bachelor Of Arts (Ba), English Literature

Bachelor Of Science - Bs, Economics