Norma Torres Email & Phone Number

· Digital marketing, blog creation and editing, and website optimization and increased traffic through SEO/SEM strategies for the School of Business and Leadership.· Planning and implementation of social media, marketing collateral, and general image/PR content for the Arts Center.

· Increased sales revenue by analyzing KPIs on marketing campaigns and by executing PPC advertising to direct prospective customers to the company's worldwide sales channels.· Measured response by implementing A/B testing for audience engagement, product rates, and sales.· Oversaw professional social media engagement through content development, social listening, trend analysis, and by leveraging market and competitor research.· Implemented B2B and B2C CRM to monitor existing customers and to strategically market new customers.

· Used Salesforce to build customer rapport, follow up, collaborate in customer retention, and increase sales.· Executed CRM and marketing automation to engage with customers, generate leads, and close sales.

· Planned and managed marketing campaigns for 35+ events such as concerts, musicals, theater, culture, sports, and conferences for national and international companies. · Oversaw email marketing, Facebook ads, YouTube ads, Google ads, press release, and advertising content for TV, radio, newspapers, and magazines.· Developed marketing strategies based on knowledge of establishment objectives and market characteristics.

Master Of Science - Ms, Global Business And Leadership

Bachelor Of Arts - Ba, Interdisciplinary Program In Linguistics

Associate Of Arts - Aa, English Language And Literature, General