• Identified risks and opportunities based on deep understanding of business operations, drivers of success, competitive knowledge and how business aligns with objectives.• Supported decision making regarding strategic and financial planning, business cases, and net working capital, with robust forecasting and financial control.• Formulated rolling forecast methodology (raising the accuracy of COGS and Opex estimates) and managed a culture change that included commercial and support areas in the financial forecasting process.• Designed and improved dashboards and reports to answer Corporate/Regional inquiries in real time (Opex, Brand P&L, Gross Margin Analysis, Net Working Capital).• Established new sales finance role to conduct trade investment analysis and price list standardization.

• Performed market, category, and competitive assessments for a variety of business areas, resulting in crucial findings for the formulation of the Colombia competitiveness strategy, which was presented to the company's senior leadership.• Carried out in-depth financial planning with the goal of improving decision making in areas such as strategic planning, business cases, resource allocation, financial management, and return on investments.• Directed a project to implement a -14 percent price reduction and new competitiveness strategy to reclaim lost market share over a three-year period, resulting in a +390bps share increase three months after approval.• Determined strategies for improving Gross Margin %, including FX hedging, SKU proliferation and delisting, and channel segmentation. Gained 300 basis points in Gross Margin in 2019-2020.

• Provided financial oversight for financial aspects encompassing planning, cash flow management, tax and accounting.• Designed new management reports to examine each company function effectively (Distribution, Retail).• Forecasted trends, reviewed strategic competitiveness, pricing strategies, and recommended improvements based on financial risk analyses.• Responsible for bank relations involving debt management, exchange rate hedging and insurance.• Planned and executed balance sheet restructuring, involving the spin-off of real estate business worth more than USD 4,0 M (book value), and increased most of the company’s debt duration from 12 to 36 months.

• Coordinated financial aspects for top business units in the company and acted as a primary link for the business unit with company back office (financial shared services).• Responsible for financial planning, financial control, project evaluation and CAPEX supervision.• Provided financial analysis for high-impact projects for the company, such as business plans, innovation projects, acquisitions, divestiture of non-strategic investments and corporate restructuring.• Performed business analysis to senior management including industry trends, financial impact of regulatory changes, performance of non-strategic investments.• Tracked sales and administrative budget expenses for top business units within the company.