Member of the regional Digital team based in Houston, with focus in Americas.◉ PERFORMANCE... Monitor the performance of the Digital Marketing campaign across the Americas countries in order to get the best in class ROI and performance. ◉ EMAIL MARKETING … Responsible to develop and execute the email marketing strategy for lead generation, cross sell, upsell and retention on the property and casualty insurance products.◉ DIGITAL REPORTING … Leader on the setup of the end-to-end report over digital funnel, integrating the on-line and off-line data in one report. Create the regional interactive dashboard to provide insights for data driven decision making.◉ PROJECT MANAGEMENT … Guide the team through all phases over the digital transformation of the new AIG sites in Latin America (Mexico, Brazil, Colombia, Argentina) by planning and organizing the project and its resources. ◉ SEARCH ENGINE OPTIMIZATION SEO … Improved AIG products on the search rankings to reached the top 5 results (Page 1). With search engine optimization (SEO) techniques, increasing page rank, and analyzing results to help boost AIG on the search engine positioning.◉ USER EXPERIENCE AND A/B TESTING … Grew the 15% conversion of the e-leads trough wireframe, mockup and A/B tests over the AIG landing pages. Improved the user base visitors and the user experience.◉ DIGITAL MARKETING … Accountable for Mexico digital marketing strategies, working with key players of the media industry. Responsible for tracking and optimizing the lead generation and call center performance.

Team Leader for Latino American development team to rebuild Microsoft’s msn.com and MSN Apps the popular site and Apps with more than 400 million of monthly unique visitors.◉ PARTNER INTEGRATION … Work with important market leaders, such as Telemundo, Fox Sports, and EFE to integrate, and increase visibility of their articles, photos and video within the Microsoft site and MSN apps. ◉ MOBILE INNOVATION… Transform a desktop-oriented website into a multiple apps that can work across different devices and operation systems. MSN responsive site, MSN News App, MSN Sports App, MSN Travel App.◉ TEST AND USER EXPERIENCE… Improved retention rate and App ranking to above 4.0 (out of 5.0) by constantly analyzing user experience, reviews to guide software and design adjustments to each platform (Windows 8.0, Windows Phone)◉ EDITORIAL TRAINING… Create user’s manuals, best practices and training for editors in the use of the Cloud CMS and SharePoint to improve team collaboration.

Mobile Apps leader, strategist and business development in Guru mobile Apps. Guru Apps are applications to find local information base in user proximity and reviews. Guru Apps has more of a million downloads in Colombia, and developed in different OS (Guru IOS, Guru Android, Guru Blackberry, Guru Windows).◉ BRAND AWARENESS AND LEADERSHIP… By identifying need for local information on a mobile app, created a product that ranked in the top 10 most downloaded Applications for Apple Colombia. ◉ BUSINESS DEVELOPMENT… Work actively to “mobilize” existing advertisers and activate new mobile advertisers. Mobile Business grew by 70% from a previous year.◉ PARTNER STRATEGY… Create mutually beneficial partnerships with Google, Microsoft, Blackberry, Firefox, and adapt applications to each company’s operation systems (Guru IOS, Guru Android, Guru Blackberry, Guru Windows).◉ APP AWARD… In 2013 Guru Cines was the best application for mobile in the category “Smart Cities.”◉ APPLE RECOMMENDED… Chosen by ITunes Apple like Top Application in Colombia Guru Cines a mobile app easy to use where you can find all information related to movie listings and show times in the principal cities of Colombia.◉ INVITED SPEAKER… at the Colombian App Date to share about the work developed with Guru Cines to the mobile community.

Colombian Yellow Pages Company with presence in 6 countries (Brazil, Colombia, Panama, Guatemala, Nicaragua, and Ecuador) where publishes and distributes telephone directories and manages the Yellow Pages site. ◉ ANALYTICS PERFORMANCE… Analyze viewer data and user behavior according of Sessions, pages views, content, bounce rate, etc. in order to guide improvements to the product and guide editorial staff on content offerings. Increase viewership by 50% over 6 months.◉ TALENT MANAGEMENT…Lead designers and engineers teams to improve the GUI with particular emphasis in usability criteria.

◉ PROTOTYPE AND WIREFRAME… Wireframe and mockup creation for functional testing and proofing of concepts.◉ DEVELOP AND CODE… Implementation of HTML, CSS and JQuery plugins and code.

◉ Define project creative timeline, milestones and development strategy and supervise, validate and assure the fulfillment of the scheduled tasks and deliverables.◉ Design and development of various multimedia projects (audio, video, websites, etc). ◉ Define and execute initiatives and projects to promote and embrace the idea generation, conceptualization, and innovation culture and methodologies inside the hole company.◉ Coordinate and development of new applications for the sites, which enhance the functions and provide new features to the services offered.

◉ Design and development of various multimedia projects (audio, video, websites, etc). ◉ Design and development in the production department of digital design projects such as corporate branding, multimedia projects, web pages, editorial material, signage, promotions and others.

Professional Science Naval Officer of the Armed Forces, Navy, (Ret.) formed and trained to plan, organize, direct and command units of land warfare and naval establishments with expertise in leadership, resource management, weapon systems, surface warfare, aviation, marine, terrestrial, amphibious and electronics.