Esteban Torres Email & Phone Number

Cupertino, California, United States

Fort Mill

• Acted as the Americas region CRM product owner, leading BR, EC, MX key users through system support and development• Collaborated with multiple teams throughout the systems development lifecycle of multiple CRM apps• Worked closely with central to determine the requirements and establish standards for global projects, ensuring their success and meet America’s business needs • Developed business process improvement strategies which saw a 40% utilization increase • Prioritized competing demands, scoped large efforts & negotiated timelines to achieve business objectives• Conducted quantitative data analysis to provide leadership with periodic reports • Implemented better framework and visualizations for reports reducing processing time by half• Created system & applications knowledge share center for a sales-force of 300+ reps

Fort Mill

• Conducted internal data audit & enhanced cleansing processes to improve data quality of 80,000+ accounts• Responsible for the On-boarding of over 100+ new CRM users/employees across 4 business units• Prepared yearly, quarterly, & monthly analytical, KPI, & sales reports to for executive strategy & objectives• Coordinated regional (US) & international (BR, MX, EC, CA) workshops with the local market key users• Collaborated with teams in the APAC, EMEA regions to ensure success of global projects in the Americas• Utilized several agile methodologies, and practices to ensure success of the VR3 CRM apps • Facilitated alignment & communication between business & IT, to understand objectives & prioritize solutions𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘:• Gather and communicate Americas business needs to ensure Global CRM strategic objectives and/or projects align with our regional requirements • Formulate and communicate with LKU’s, CRM performance objectives and continuously monitor progress and alignment towards strategic objectives 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝘃𝗲:• Run workshops with the America’s CRM LKUs to capture requirements & provide CRM support • Coordinate and/or serve as first point of contact, for CRM related roll-outs or integrations within the Americas 𝙋𝙧𝙤𝙟𝙚𝙘𝙩 𝘾𝙤𝙤𝙧𝙙𝙞𝙣𝙖𝙩𝙞𝙤𝙣 & 𝙀𝙭𝙚𝙘𝙪𝙩𝙞𝙤𝙣:• Manage the scheduling, testing and deployment of all CRM platform updates in coordination with Group IT or external suppliers • Lead multiple technical projects/sub-projects concurrently, providing highly usable, scalable, extensible, and maintainable solutions𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 :• Lead data analyses and provide key insights and recommendations for marketing campaigns/initiatives • Develop reports, dashboards, and processes to continuously monitor data quality. • Develop, maintain, create, and improve validation rules, custom workflows, custom objects, fields, and formulas.

Fort Mill, Sc

• Conducted in-depth gap analysis on an internal program, which identified it did not meet the business or user needs of the Americas• Determined, documented, & managed the needs & requirements from stakeholders in key Americas markets for new program objective• Provided the collected requirements to external vendors to determine the best fit (financially, feasibly) for the project• Performed business & user acceptance tests with teams in Brazil, Mexico, Canada, & US• Presented program to director demonstrating the new program met all needs & was significantly more cost effective than predecessor• Organized training & corresponding material for roll-out phase in the Americas, & South Africa were the program was adopted

Panajachel, Guatemala

• Assisted in the coordination of a summer-long promo campaign aimed at 11 towns around lake Atitlan• Prepared daily briefing material for 7 field personnel• Coordinated scheduling & logistics• Perform other duties as assigned

Charlotte, North Carolina Area

• Maximized revenue and cash flow by promoting hotel services• Delagated tasks as needed to correct departments• Assisted with the production of the marketing campaign• Adhered to credit and inventory control processes• Forecasted room occupancy for maximum profits• Conducted promotional events to develop relationships with guests

Miami/Fort Lauderdale Area

I was in charge of directing the guests towards their room after check-in, and assisting them with any needs they had. I also suggested other venues within the resort based on guest wants.

Bachelor Of Business Administration (B.B.A.), International Business, 3.0

Activities and Societies: International Student Organization

Bachelor'S Degree, International Economics

Semester abroad studying finance, and Economics in Milano.

Associate Of Arts (A.A.), Business Administration And Management, General, 3.2

Activities and Societies: International Student Association, Soccer team.