Florencia Torres Email & Phone Number

Argentina

- Strategy development and integrated Marketing plan.- E-commerce sales strategy, with a 225% increase in online orders and an 80% increase in offline orders 2022-2023. 800% growth in B2C-B2B revenue.- Overall project management.- Collection and analysis of customer behavioral data.- Relation with media, influencers and other relevant stakeholders.- Digital Marketing agency management.- SEO content creation for website, increasing traffic by 40% in 3 months.-… Show more - Strategy development and integrated Marketing plan.- E-commerce sales strategy, with a 225% increase in online orders and an 80% increase in offline orders 2022-2023. 800% growth in B2C-B2B revenue.- Overall project management.- Collection and analysis of customer behavioral data.- Relation with media, influencers and other relevant stakeholders.- Digital Marketing agency management.- SEO content creation for website, increasing traffic by 40% in 3 months.- Teamwork with Community Manager and Graphic Designer.- Contribute to a social media calendar.- Management of digital sales team.- Reporting on the impact of marketing initiatives, identifying areas for improvement. Show less

- Planning and coordination of the different stages of projects.- Development and implementation of marketing plan aligned to product needs.- Content planning and generation.- Implementation of SEO strategies.- Activation of ad campaigns in Meta.- Management of project scope and client expectations.- Application of sales techniques in sales teams and leads generation strategies.- Leadership of team members to ensure communication, assignment and fulfillment of… Show more - Planning and coordination of the different stages of projects.- Development and implementation of marketing plan aligned to product needs.- Content planning and generation.- Implementation of SEO strategies.- Activation of ad campaigns in Meta.- Management of project scope and client expectations.- Application of sales techniques in sales teams and leads generation strategies.- Leadership of team members to ensure communication, assignment and fulfillment of objectives. Show less

- Subject Matter Expert in Reputation Manager solution, providing market feedback, reporting issues, suggesting improvement to enhance customer journey, generate new trainings and adapt the strategy to daily processes.- Revenue generation through new customer acquisition, retention and account recovery, identifying up-sell and cross-sell opportunities in LATAM.- Training, support and implementation of digital solutions to customers of the platform, promoting its value and benefits.-… Show more - Subject Matter Expert in Reputation Manager solution, providing market feedback, reporting issues, suggesting improvement to enhance customer journey, generate new trainings and adapt the strategy to daily processes.- Revenue generation through new customer acquisition, retention and account recovery, identifying up-sell and cross-sell opportunities in LATAM.- Training, support and implementation of digital solutions to customers of the platform, promoting its value and benefits.- Acting leader during CS Manager absence to maintain consistent communication, escalate issues and support senior leadership team.- Top Productivity Performer during 2020 and 2021 YTD and 99% SLA attainment in customer on boarding.- Responsible for Colombia and Peru bottom up sales forecasting. Show less

- Design and execution of customers' annual strategic communication plans, thru different channels and formats.- Time and resource sizing in order to develop online and offline marketing projects.- Development and supervision of a content team, managing directly 5 people (creatives, copywriters and graphic designers).- Implementation of agile methodologies in the management of all projects, both with the client and the internal team. - Audiovisual and graphic campaigns… Show more - Design and execution of customers' annual strategic communication plans, thru different channels and formats.- Time and resource sizing in order to develop online and offline marketing projects.- Development and supervision of a content team, managing directly 5 people (creatives, copywriters and graphic designers).- Implementation of agile methodologies in the management of all projects, both with the client and the internal team. - Audiovisual and graphic campaigns pre-production and production. - Participation in the creative development of the campaigns. Show less

- Project management for the development and launching of new products for Bigbox Argentina, Chile and Uruguay.- Alliances and commercial agreements with hotels for their incorporation in the catalog of experiences. - Follow-up of actions with each partner for the improvement of current proposals. - Web content generation.- Permanent analysis of the products covered, evaluation of improvements and annual planning.

- Development, planning and implementation of the content strategy for the website, e-mail marketing communications and digital pieces.- Selection of providers and tourist destinations.- Working together with a multidisciplinary team of sales representatives, community managers, copywriters and graphic designers.- Commercial relationship with hotels and tourism operators for the assembly, quotation and closing of traditional and experiential tour packages.- Participation in the… Show more - Development, planning and implementation of the content strategy for the website, e-mail marketing communications and digital pieces.- Selection of providers and tourist destinations.- Working together with a multidisciplinary team of sales representatives, community managers, copywriters and graphic designers.- Commercial relationship with hotels and tourism operators for the assembly, quotation and closing of traditional and experiential tour packages.- Participation in the migration of Letsbonus Viajes platform to Bigbox Viajes, developing the wireframe of a new website. Show less

- Prospecting and acquisition of new clients.- Loyalty of accounts and permanent attention to them.- Responsible for keeping the information of promotions updated in the corresponding programs.- Monthly reports of product visualization and utilization.

- Development of projects for new corporate benefit programs based on discounts.- Responsible for the annual work plan of the related teams.- Planning and sending of corporate e-mail marketing campaigns through Mailchimp.- Responsible for product quality and after-sales service.- Management of commercial agreements with service providers. Attention and support to them.

Argentina

- Customer acquisition and advice in showroom.- Design of projects for office furniture.

Diplomatura En Gestión De Marca Y Negocio, Marketing, 9

Product Management

E-Commerce

Principios Fundamentales De Ux

Marketing Online: Conceptos Y Estrategia

Gestión Ágil De Proyectos

Project Management: Introducción A La Administración De Proyectos

Tecnicatura En Diseño De Interiores, Diseño