Driving the development and promotion of products for CML's core products used in critical communication, such as Two-way radios for first responders, with added technologies such as voice vocoders Ambe+2, Ralcwi, communication standards such as DMR, dPMR, TETRA.Management of core product portfolio to ensure competitive edge, longevity of supply and happy customers.Managing supply of communication chipsets in demanding and price sensitive regions.New product creation for adjacent markets, based on CML owned technologies and third party investments.

At Qualcomm I played a pivotal role driving the definition, development and promotion of chipset and software roadmaps for Qualcomm Bluetooth Audio systems on chip used in wireless headsets, such as True Wireless Stereo headsets, Stereo headsets and headphones with added technologies such as Acoustic Echo Cancellation and Noise Suppression (known as Qualcomm cVc), Active Noise Cancellation, Qualcomm aptX technologies. My activities included: - gathering key market requirements from customers, field sales & marketing and competitive analysis- contributing to definition of yearly marketing strategic plan for the business unit to deliver revenue and margin growth.- working with Product Management on the detailed definition of Wireless Audio System-on-Chips. - product launch activities in aid of media and market communication events. - pricing definition of hardware and software products. My key achievements:- I created positioning material to 5 global sales teams on how to sell key values to fight the competition. - I led marketing activities with 8 key accounts in Europe and North America to secure more than $100m revenue each year, with consistent year-on-year growth.- I worked with the wider marketing and product management teams for effective new product introductions to market of the latest 2 successful families of Qualcomm Bluetooth Audio systems on chip: S3 and S5 Sound Platforms - both generation 1 and generation 2- I collaborated with the global sales team to ensure alignment of chip sales with the expected business growth, as agreed when setting the yearly budget

SAR provide detailed market analysis to organisations with interests in audio, connectivity, mems related applications.My knowledge of the Audio market within consumer products facilitated a mutually useful collaboration with SAR in the areas of voice activation, voice enhancement algorithms and active noise cancellation.

I was responsible for the World-Wide product marketing management of Power Management and Audio Hardware and Software products for portable, Wearable and Internet of Things devices.▪ I helped defining a family of ultra low quiescent current Power Management products, creating an increase in business demand from Wearable and Smart-Home devices vendors.▪ I defined pricing strategies and drove strategic marketing plans for the execution of our audio and power management roadmaps of products, in line with customer requirements.▪ I contributed to the product launch of Audio-DSP codec (DA7322/23) architected in cooperation with Marketing Communication and PR-agencies.

After Renesas Mobile decided to close the site in Rennes, I was very adamant to acquire full rights over a patent which was being processed by the European Patent Office.Together with the other inventors we negotiated with Renesas and obtained full rights over our patent.It was at that point that we founded Calmasound, while I had already started working in England for Dialog.The objective of Calmasound technology was to enable a mobile vendor to sell, together with a mobile phone, an in-box set of Active Noise Cancellation headsets without the need of a battery and using a standard 3.5mm jack.Huaweii, Audience, NXP and other semiconductor and mobile vendors were between the major firms which were interested in our demos and business proposals which I helped articulating with dedicated messaging and marketing. We decided to monetise on the patent by selling the invention to a patent troll company, as all inventors had moved onto working for other companies and could not dedicate themselves fully on Calmasound.

As a System Architect manager I was accountable for the definition of the Audio Subsystem within and alongside the Renesas Mobile single chip with LTE modem and application-processor based platform.▪ I managed a team of three system architects with Audio, Hardware and Software expertise, to achieve the execution and delivery of first design-win with Samsung Ace2 LTE smartphone.▪ I handled the management of third party partnerships and scouted external audio technologies. ▪ I coordinated the development of lowest power consumption Music Playback demo on Android Ice-Cream-Sandwich phones - Demo delivered and showed at Mobile World Congress 2013. ▪ I contributed to a co-invention of a manufacturing method for 4-pole jack noise cancelling headsets, using digital MEMS microphones. We later co-founded a start-up company.

I contributed to the transition of Wolfson from being an analog audio company to becoming a digital audio company.▪ I was selected as a System Architect by Sonaptic, the start-up company (whilst they were being acquired by Wolfson), to architect a roadmap of integrated circuits for portable devices (mobile phones and headphones), based on Sonaptic’s patented technologies around Active Noise Cancellation.▪ In this role I specified, alongside Wolfson hardware and software designers, hardware and software requirements, based on customer needs in order to enable Wolfson to provide a unique selling point advantage over their competitors, pushing the boundaries of Wolfson's technology capabilities.During the development of Wolfson digital transformation roadmap I also contributed▪ with the selection of a third party (Dynamic Hearing) algorithm to fulfil AT&T requirements for Transmit (TX) Noise Cancellation, to be able to outperform Wolfson’s main competitor: Audience. ▪ with the product definition of Wolfson First Audio-Hub with integrated Transmit and Receive Noise Reduction, Acoustic Echo Cancellation and Adaptive Ambient Noise Cancellation delivered to market, first time right (WM2200).▪ with the definition and creation of WM5102, used by Samsung Galaxy family of flagship smartphones.▪ with support and coordination of sales / promotional activities and definition of product launch strategies.

At Agere I was responsible for the validation of the audio subsystem within Agere 2G Analog and Digital Baseband solution for mobile phones.- I developed a Software tool for Automatic Test Equipment based on a self-taught programming language - Python - This saved Agere licensing costs for commercial software tool - I defined verification test methods for Audio algorithms running on Agere Audio DSP- I project managed a team of HW and SW engineers in tracking and resolving issues reported by customers or spotted by the Python tool and tracked in an online tool shared with customer on a secure dedicated network.

System Architect, within the Business Line Home.Co-management of worldwide team of field application engineers▪ Project Managed the delivery of CD-Audio turnkey solutions to Asian manufacturers for the global market of Audio Boom-boxes (CD-MP3 player with tuner) using Philips Semiconductor components▪ System Audio designer of CD-Audio player reference designs for promotion of Philips decoder and servo components, achieving sales of around $10m as an effect of the global promotion in South-America and China

Principal Designer of CD-Audio player reference design for the promotion of newly designed devices.

Responsible for design, development and management of light switch electronics units within Rover/ Land Rover/ Mini/ BMW cars. The role involved regular management of suppliers for delivery of specified parts according to the quality targets defined by Product Engineering in the product requirement specification

Responsible for electronic design, development and management of electronics converters used to measure High/Medium Voltage and Current, Frequency in Industrial applications.

Officer responsible for the definition and creation of a visual database of the entire soldiers’ population within the Regiment, during the compulsory Military Service