- Assist in the development of strategic, engaging, and clear reports to tell a story, undermine insights, and transform them into actionable recommendations for clients to optimize their marketing strategies and business processes- Assist in the creation of research execution materials, including respondent screeners, qualitative discussion guides, and quantitative survey instruments, to drive successful and insight-rich outcomes

- Oversee all areas of the business, including scheduling and presiding at meetings, appointing advisors to the Board of Directors, and attending outside meetings with the Directors and others- Oversee budgeting, fundraising, marketing, CRM, strategic planning and day to day operations- Lead the development and communication of employment contracts, salary and staffing decisions

Lead marketing research and consulting projects for various clients. Projects include brand architecture design, consumer segmentation, market trends, brand health, qualitative and quantitative research for laddering, innovation, messaging and creative and ethnographic research.

• Owned $50 million marketing budget and managed 6 agency teams• Led development of 3-year strategic integrated marketing plans for both brands with a single vision supported by success metrics across TV, print, online, in-store, mobile/apps, PR, and social media• Researched and implemented company’s first iPhone app, Facebook app and mobile site leveraging customer data in order to reach a larger audience across multiple touch points• Envisioned, structured, and launched Amana’s “Life.Simplified.” marketing campaign, with industry leading social media, mobile marketing and digital brand experiences – quadrupling Facebook fans; Awarded “Best Cross Media Campaign” in 2011 by the Chicago Interactive Marketing Association• Managed digital marketing strategy for Whirlpool & Amana – including website, online advertising, paid search, branded content on retailer sites, social media and mobile marketing• Led all marketing activities from creative development to media planning and buying

• Developed Hispanic marketing strategy and assisted in its execution• Created an integrated marketing and CRM strategy guide for various agencies to follow• Helped manage annual planning process for $90 million marketing budget

• Led initiative to obtain the 1st Sarbanes-Oxley IT sign-off in Florida from Ernst and Young • Promoted after 8 months as a result of outstanding performance and leadership • Designed and implemented innovative project management processes that are still being used

• Led teams of over 25 sales associates, including recruitment & development of talent• Promoted 3 times to higher volume stores for exceptional leadership and sales (up to $4 million annually) • Drove volume through exceptional client service, dealing directly with consumers to understand their needs• Managed store operations including sales, schedules, inventory, visual standards, & customer service