Executive Director Of Bruin Spirit
Greater Los Angeles Area
• Led an 11-member team in planning and executing large-scale spirit events including the Beat 'SC Bonfire, I Heart UCLA Week, and various Senior Class programs• Responsible for assets of each event from brainstorming and creation, branding and marketing, to implementation and debrief• Managed a $70k budgetThe Beat 'SC Bonfire is a rally every fall held before the rivalry football game.• Coordinated with UCLA Athletics, vendors, and student groups• Implemented a new pre-Bonfire event, rebranding the longstanding tradition• Secured $30K in sponsorship, a 20% increaseI Heart UCLA Week is a week-long spirit tradition every spring.• Planned and created 15 original events from the ground up• Increased brand social media followers by 35% • Forged new partnerships with campus leaders • Secured on-site sponsorship