UX/UI design, product design, design research, and content strategy for a range of consultancy projects. Projects include:• Broadridge: Defined and designed landing page templates for the company's marketers and content creators to ensure a higher level of user engagement. Created style guides and best practice including general copy and tone guidance. Developed one-sheets outlining the benefits and intended engagement for each template.• BlackRock: Worked with the company's design team to develop a live style guide and design system, ensuring consistency and integrity across the company’s global websites. Work includes designing web page templates and writing guidelines for content creators and marketing agencies. • RecoVRspace: Researching and developing digital health interventions for treating adults with substance abuse disorder using VR technology. Working in partnership with the National Organization of Adult Addictions and Recovery.• Batch Hatch: Product design, product management, brand strategy, marketing, and communications for a social impact startup that provides a platform for independent food makers to find and sell to customers.

Design Fellow at Brooklyn-based social impact tech incubator Blue Ridge Labs, the innovation arm of the Robin Hood Foundation.• Collaborated with entrepreneurs, designers, product managers, and developers to design and build tech products for communities that are often overlooked by technology using design thinking, human-centered design, user research, user testing and design sprints.• Developed Hello Caregiver, a conversational tool for caregivers of older adults with dementia and other suspected cognitive impairment.

Founding creative director of this social commerce startup. Defined and developed the brand as it is experienced by clients and users.• Designed the user interface of the Web and mobile applications, translating ideas into elegant, intuitive, and engaging user experiences that meet business needs and user goals.• Worked with retail and eCommerce clients on product integration and marketing campaign development.• Conducted and analyzed user research, collaborating with the team to accept and act on feedback while constantly improving usability.

Creative strategist for multi-channel communications programs from conception to implementation, with the result of increased client engagement.• Developed digital health applications for Web and mobile platforms, managing multidisciplinary teams including designers, developers and writers.• Key achievements include directing the creative development of AstraZeneca’s interactive sales guides for emerging markets resulting in an expanded rollout across the client’s global pharmaceutical brands.

Devised creative solutions in support of marketing activity, brand delivery and the development of Britain’s destination image to align with the London 2012 Olympics.• Designed a new logo and brand identity to maximize visibility across digital, social media and campaign marketing platforms. Increased brand presence led to over 370,000 Twitter followers and 3 million Facebook likes.• Generated marketing assets including logos, exhibition and office branding, print and digital ads, apps, and eCommerce websites.• Facilitated partnerships worth £35 million by devising targeted online and offline campaigns with the Premier League, Sony, Samsung and Thomas Cook.

• Supervised an interdisciplinary team of designers and programmers on the interface design of software applications, websites, intranets and extranets.• Implemented information architecture, user interface design and prototyping processes.• Conducted usability testing and field studies at multiple stages of software development.• Liaised with executive leadership to develop marketing strategies and brand vision.• Determined the look and feel of the brand and developed a new corporate identity.• Designed the company’s offline marketing materials including exhibition design.

• Led a team of graphic designers, interaction designers, copywriters, project managers and software programmers to devise digital marketing tactics for corporate clients.• Participated in the user interface design of the AT&T Broadband service in the concept and research phases, gathering requirements for the project and working with the usability expert Jakob Nielsen on user testing and evaluation.• Responsible for driving visual design solutions and leading concept development for projects including websites, banner ads and interactive games.• Devised integrated marketing initiatives to strict brand guidelines for clients including AT&T, Procter & Gamble, General Motors and Continental Airlines.