Torsten Brieger Email & Phone Number

Florida, United States

Harvey, Illinois, Us

Fairhaven, Ma, Us

Developing Nye's marketing strategy, supporting and aligned with sales strategy. Market identification, research, segmentation, assessment of market size and attractiveness. Developing and leading the execution of Nye's marketing plan and drive the business to exceed their sales and profitability goals. Focus on digital marketing channels, website updates, search engine optimization SEO, digital ads, account based marketing ABM, social media posts, videos, animation, inbound strategy and content generation. All campaigns and assets are created inhouse by our marketing communications team under my leadership.Close collaboration with FUCHS Lubricants, Co, US marketing team, FUCHS global corporate marketing department and exchange of best practices with regional FUCHS marketing teams globally.

London, Gb

Managing Pentair's global product line of Schroff electronics cabinets.Monitoring market trends in close cooperation with regional product marketing managers and sales teams as well as global vertical market managers.Ongoing competitive analysis.Identifying and quantifying opportunities and and the developing strategic product map.Defining product requirements through voice of customer.Gathering data including sales forecast and development cost to build business case for product development projects.Write product requirement document.Manage product development projects in stage gate process by leading international, cross functional teams.Plan and prepare product launches including creation of web site content, product literature and catalog information, presentations, webinars and white papers.Launch products globally.Monitor and track success and lead counter measure initiates as needed to meet of exceed sales targets.

• Performed all business development activities for this start-up: market research, sizing of target market, voice-of-customer, competitive intelligence, networking, partnerships, lead generation.

Developed strategies for clients how to accelerate revenue growth in B2B markets.Proven track record of developing markets and accelerating business to business (B2B) sales of capital goods and consumables including hot melt application systems, precision fluid dispensing systems, ultrasonic bonding systems, solder pastes for printed circuit boards (PCB's), thick film pastes for hybrid circuits, nonwovens, adhesives and technical textiles to a wide range of industries including the semiconductor and electronics industry, nonwovens market, building industry and environmental applications.• Accelerating revenue growth by identifying target markets, prioritizing by sales potential, identifying key target customers, understanding needs and technical requirements through voice of customer, researching supply chain and competitive environment, direct customers and driving specifications at architectural & engineering firms• Building sales pipelines by identifying and qualifying target customers and cold calling of executive level contacts• Implementing stage gate processes: developing business cases in close collaboration with sales team, developing the value proposition, positioning new products within the competitive landscape, determining value based pricing, developing marketing material and launching new products• Managing product development projects leading cross functional teams• Launching new products including development of marketing collaterals, brochures and presentations

East Providence, Ri, Us

• Increased revenue from $4.7M to $10M through development of new products and leading sales teams and distributors in the US, Mexico, Germany, France, United Kingdom and China. • Reduced manufacturing cost by integrating operations into the main organization and transferring part of manufacturing from US to Germany.• Earned circuit Assembly’s Service Excellence Award (2010, 2011, 2012) as voted by customers for the best support and customer service in the electronics industry• Developed the most innovative, environmentally friendly product of 2011, earning the Surface Mount Technology (SMT) Vision Award

Bartlett, Il, Us

• Doubled sales each year for four consecutive years to $4M through OEM key account management, presentations at industry conferences, magazine articles and co-supplier relationships. • Published “Consideration Factors for Ultrasonic Bonding vs. Adhesive use in Nonwoven Products” in Nonwovens World, April-May 2006• Presented at industry conferences:• “Ultrasonic Bonding Of Nonwovens And Films - A Dream Comes True” - INSIGHT 2003 conference• “Managing the Adhesive Supply Crisis by Using Alternative Bonding Technologies” - INSIGHT 2005 conference

Westlake, Oh, Us

Manager Marketing Services, 1998 – 2001• With an annual budget of $ 1.25M created brochures, technical documentations and provided technical service and training, leading a team of 20 employees comprising the technical documentation, marketing communications, technical hot line and technical trainer.Product Line Manager, 1994 - 1998• Led development of patented, high speed hot melt adhesive slot application head, modular hot melt tank system and bulk melter based on customer needs. Launched products and trained sales teams in Europe, US, China, Japan, Korea, Malaysia, Taiwan, and Brazil.

Wilmington, De, Us

• Developed marketing strategies for European distributors and provided training and guidance to distributors to achieve aggressive sales growth targets.• Organized and conducted personal safety trainings for customers and distributors.

Wilmington, De, Us

• Planned, purchased and installed new power distribution system to prepare for plant expansion.• Interfaced with customers, conducted market research and developed a new product, enabling shrink film to be used in new applications in the packaging industry. Ran field tests with key customers to ensure product performance.

Wilmington, De, Us

• Solved customer complaints by conducting both lab tests and customer on-site tests supporting the development of thick film conductive pastes for electronic hybrid circuit boards.

Wilmington, De, Us

• Introduced Microsoft Project as project management tool and managed the modernization of a film production line.• Assisted in the design of an ultra thin-film rewind slitting machine.