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Torsten W. Email & Phone Number
Digital Capability Lead - Digital Engagement
at
Bayer
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✓ Verified May 2026
3 data sources
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Current company
Role
Digital Capability Lead - Digital Engagement
Location
Berlin Metropolitan Area, Germany, Germany
Company size
Who is Torsten W.? Overview
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Quick answer
Torsten W. is listed as Digital Capability Lead - Digital Engagement at Bayer, a company with 92872 employees, based in Berlin Metropolitan Area, Germany, Germany. AeroLeads shows a matched LinkedIn profile for Torsten W..
Torsten W. previously worked as Capability Lead - Customer Segmentation at Bayer and Digital Transformation Lead - Customer Excellence at Bayer. Torsten W. holds Diplom-Ingenieur / Engineer, Technische Informatik / Technical Computer Science from Berliner Hochschule Für Technik (Bht).
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Bayer
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Profile bio
About Torsten W.
My gallup "strengthfinder" attributes are: Strategic, Futuristic, Relator, Restorative, Individualization(https://www.gallup.com/cliftonstrengths/en/253715/34-cliftonstrengths-themes.aspx)A digital ambassador to leverage digital in pharmaceutical marketing with expertise along the product lifecycle. Support patients and HCPs in getting the information they need, in the channel they use and in the language they speak - and support the company to have meaningful customer engagements.Several years in marketing as a consultant with roots in IT, discovering this area from several different angles to get the full picture. Then being digital lead for launch excellence providing and maintaining digital guidance, inspiration and digital empowerment to our pharmaceutical launch products to achieve excellence and digital transformation to the brand teams.Taking the learnings one step further as a Digital Lead for customer excellence with main focus on digitally transform and optimize HCP segmentation processes. Transitioning Feb 2024 into the role as capability lead for segmentation overseeing process, people and platforms globally.I am keen to discover new trends, currently taking the upskilling training path for prompt engineering and develop own ML, NN algorithms with python in my sparetime to discover the full potential and to be inspired - of course also to feed the coder heart deeply buried inside of me. I love to discover, unfold and solve challenges with holistic solutions and proper exception handling....even in the offline world.
Listed skills include Software Projektleitung, It Service Managment, Lego Serious Play Method Facilitator, Project Management, and 14 others.
Current workplace
Torsten W.'s current company
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Bayer
13 roles
Torsten W. work experience
A career timeline built from the work history available for this profile.
Capability Lead - Customer Segmentation
CurrentManaging the segmentation capability (process, people, platform) within Bayer Pharma. Strategically plan and enable the future of (dynamic) segmentation. Driving automation and data-based insight generation to empower our customer engagement specialists with relevant information for targeting as well as more relevant engagements.(Temporary assignment in.
Feb 2024 - Present
Digital Transformation Lead - Customer Excellence
CurrentDigitally transform marketing and sales processes to leverage digital and data-driven decision making in order to have more impact- and meaningful customer engagements. Data based as-is analysis, investigating with markets on the local challenges, develop holistic overview and ideation and cocreation of solutions. Piloting with markets and change.
Jan 2023 - Present
Digital Lead For Launch Excellence - Pharmaceutical Global Marketing
Drive digitalization, transformation and make digital an integral part of a pharmaceutical product launch - in channel activation and communication strategy but also insight generation. Further develop Pharma Launch Excellence framework for future (digital) pharma product launches and lead digital in current global launch brands.
Oct 2020 - Dec 2022
Integrated Multi-Channel Marketing Brand Lead
Planning and activating global integrated multi-channel marketing campaigns for a pulmonology brand and cardiovascular launch assets.(from 1 extended to 2 years - assignment)
Sep 2018 - Oct 2020
Digital Marketing Consultant (Pharmaceuticals Rx - Launch Products - Hcp Communication/Education)
Consulting and managing digital marketing projects for Bayer Healthcare and Bayer Pharma - launch products (e.g. Lung, Anti-Infectives, Kidney)> Specialized on digital pre-launch HCP communication, education and behaviour change.> Consulting and multi project management
Jun 2014 - Oct 2020
Digital Innovation Mentor (Marketing&Sales)
Evaluating innovative ideas against global business goals and market trends.
Sep 2013 - Jul 2020
Junior Product Manager (Anti-Infectives) - Short Term Assignment To Bayer Pharma
temporary short term assignment Junior Product Manager on Anti Infectives
Jul 2016 - Dec 2016
It Projectmanager (Marketing Platforms)
Projectmanager for global Sitecore Migration Projects for Bayer Healthcare and Bayer Cropscience
Apr 2012 - Jun 2014
Solution Architect
Architect and Changemanager for global WebCMS TIMETOWEB infrastructure
Apr 2008 - Apr 2012
Software Engineer
Countr Cash Systems Gmbh
Software Developer.NET Windows Application
Jan 2006 - Apr 2008
Consultant
Fss Consulting Gmbh
Web Developer (JavaScript, LotusScript)TIMETOWEB / Aptrix / ILWWCM Developer
Sep 2005 - Jan 2006
Developer (Web And Lotus Notes) - Student
Schering Ag
May 2002 - Sep 2005
Team & coworkers
Colleagues at Bayer
Other employees you can reach at bayer.com. View company contacts for 92872 employees →
VT
Vivian Tenai
Colleague at Bayer
Eldoret, Uasin Gishu County, Kenya, Kenya
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AS
Alexsandra Santos
Colleague at Bayer
Rio De Janeiro, Rio De Janeiro, Brazil, Brazil
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AT
Andreas Theel
Colleague at Bayer
Leverkusen, North Rhine-Westphalia, Germany, Germany
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SS
Satyam Somani
Colleague at Bayer
Valsad, Gujarat, India, India
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JC
José Cícero Sousa
Colleague at Bayer
Alagoas, Brazil, Brazil
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MA
Muhammad Asif Afzal
Colleague at Bayer
Lahore, Punjab, Pakistan, Pakistan
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ZS
Zaskia Sepselia
Colleague at Bayer
Indonesia, Indonesia
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PM
Patrick Mörth
Colleague at Bayer
Marchtrenk, Upper Austria, Austria, Austria
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ZX
Zhangjie Xi
Colleague at Bayer
Morristown, New Jersey, United States, United States
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BS
Burkhard Schuetz
Colleague at Bayer
Cologne Bonn Region, Germany
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Vivian Tenai
Colleague at Bayer
Eldoret, Uasin Gishu County, Kenya, Kenya
View →
AS
Alexsandra Santos
Colleague at Bayer
Rio De Janeiro, Rio De Janeiro, Brazil, Brazil
View →
AT
Andreas Theel
Colleague at Bayer
Leverkusen, North Rhine-Westphalia, Germany, Germany
View →
SS
Satyam Somani
Colleague at Bayer
Valsad, Gujarat, India, India
View →
JC
José Cícero Sousa
Colleague at Bayer
Alagoas, Brazil, Brazil
View →
MA
Muhammad Asif Afzal
Colleague at Bayer
Lahore, Punjab, Pakistan, Pakistan
View →
ZS
Zaskia Sepselia
Colleague at Bayer
Indonesia, Indonesia
View →
PM
Patrick Mörth
Colleague at Bayer
Marchtrenk, Upper Austria, Austria, Austria
View →
ZX
Zhangjie Xi
Colleague at Bayer
Morristown, New Jersey, United States, United States
View →
BS
Burkhard Schuetz
Colleague at Bayer
Cologne Bonn Region, Germany
View →
5 education records
Torsten W. education
Diplom-Ingenieur / Engineer, Technische Informatik / Technical Computer Science
Intrapreneur Level 1, Corporate Entrepreneurship
Academy For Corporate Entrepreneurship
Lego Serious Play Method Facilitator, Lego Serious Play Method
The Association Of Master Trainers In The Lego Serious Play Method
Project Manager Level D Gpm, Project Management
Gpm
Innovation Coach, Systematic Inventive Thinking
Sitsite.Com
FAQ
Frequently asked questions about Torsten W.
Quick answers generated from the profile data available on this page.
What company does Torsten W. work for?
Torsten W. works for Bayer.
What is Torsten W.'s role at Bayer?
Torsten W. is listed as Digital Capability Lead - Digital Engagement at Bayer.
Where is Torsten W. based?
Torsten W. is based in Berlin Metropolitan Area, Germany, Germany while working with Bayer.
What companies has Torsten W. worked for?
Torsten W. has worked for Bayer, Bayer Business Services, Countr Cash Systems Gmbh, Fss Consulting Gmbh, and Schering Ag.
Who are Torsten W.'s colleagues at Bayer?
Torsten W.'s colleagues at Bayer include Vivian Tenai, Alexsandra Santos, Andreas Theel, Satyam Somani, and José Cícero Sousa.
How can I contact Torsten W.?
You can use AeroLeads to view verified contact signals for Torsten W. at Bayer, including work email, phone, and LinkedIn data when available.
What schools did Torsten W. attend?
Torsten W. holds Diplom-Ingenieur / Engineer, Technische Informatik / Technical Computer Science from Berliner Hochschule Für Technik (Bht).
What skills is Torsten W. known for?
Torsten W. is listed with skills including Software Projektleitung, It Service Managment, Lego Serious Play Method Facilitator, Project Management, Consulting, Software Project, Active Online Listening, and Web Content Management.
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