My gallup "strengthfinder" attributes are: Strategic, Futuristic, Relator, Restorative, Individualization(https://www.gallup.com/cliftonstrengths/en/253715/34-cliftonstrengths-themes.aspx)A digital ambassador to leverage digital in pharmaceutical marketing with expertise along the product lifecycle. Support patients and HCPs in getting the information they need, in the channel they use and in the language they speak - and support the company to have meaningful customer engagements.Several years in marketing as a consultant with roots in IT, discovering this area from several different angles to get the full picture. Then being digital lead for launch excellence providing and maintaining digital guidance, inspiration and digital empowerment to our pharmaceutical launch products to achieve excellence and digital transformation to the brand teams.Taking the learnings one step further as a Digital Lead for customer excellence with main focus on digitally transform and optimize HCP segmentation processes. Transitioning Feb 2024 into the role as capability lead for segmentation overseeing process, people and platforms globally.I am keen to discover new trends, currently taking the upskilling training path for prompt engineering and develop own ML, NN algorithms with python in my sparetime to discover the full potential and to be inspired - of course also to feed the coder heart deeply buried inside of me. I love to discover, unfold and solve challenges with holistic solutions and proper exception handling....even in the offline world.