Tory Hyde Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, Us

•Supported diverse variety of clients in the following industries including: federal government, b2b, b2c, hospitality and education. •Participated in client meetings and facilitated SME sourcing calls.•Researched reporters and publications to drive compelling pitch angles.•Identified timely and relevant pitch angles and media opportunities. •Crafted targeted media lists with relevant reporters for each pitch topic.•Drafted compelling pitches and press releases. •Regularly secured and coordinated client interviews with the media.•Developed interview briefs and crafted speaking to the media tip sheets for clients. •Monitored client coverage, complied media lists with relevant metrics and generated monthly activity reports for clients.•Created blog and social media content for clients.•Developed newsletters for client distribution.

Washington , Dc, Us

•Supported internal and external communications for The U.S. Department of Veteran Affairs (VA)'s Office of Information Technology (OIT). •Participated in client meetings with government leaders to strategize and align public affairs efforts with OIT's goals. •Drafted compelling pitches and press releases, effectively communicating key messages to media outlets.•Created targeted media lists comprising relevant reporters and influencers in veteran, federal, and top tier media.•Developed and nurtured relationships with reporters at prominent publications, fostering ongoing media partnerships.•Successfully secured media coverage in prestigious outlets such as Bloomberg News and Forbes.•Monitored and compiled comprehensive client coverage reports, including relevant metrics and analytics.•Conducted media training sessions and interview preparations for government leaders, ensuring effective communication strategies.•Facilitated interviews with government officials, managing media interactions and optimizing messaging consistency.•Developed engaging social media content for OIT's LinkedIn and @digitalva X accounts, enhancing digital presence and engagement.

San Francisco, Ca, Us

• Supported public relations efforts for a Fortune 500 technology company’s B2B displays, B2B mobile devices, and networks. • Created daily, weekly, monthly, and quarterly reports for the client.• Created media lists including trade, mainstream, top tier, and broadcast outlets. • Drafted and won several awards for client’s executives and their products. • Updated and maintained large coverage trackers with over 500 media hits. • Monitored and analyzed competitive coverage for clients. • Created media audits for new business opportunities.

Alexandria, Va, Us

• Supported and worked with a variety of B2G cybersecurity, data, software development and technology clients. • Led public relations and promotional programs, and helped strategize public relations campaigns for clients.• Actively participated in client meetings presented original ideas. • Created campaign summary decks for clients, highlighting metrics and project success.• Brainstormed creative article angles to pitch to reporters. • Wrote pitches and bylines which have been published in top-tier media outlets such as NextGov, GCN, MeriTalk, and more. • Curated and maintained media lists and frequently pitched to relevant reporters. • Drafted social copy for executives at leading technology companies and scheduled on Hootsuite.• Drafted blast copy for client events and assets to encourage attendance. • Curated relevant and timely newsletters for clients and company-wide newsletters. • Wrote Monthly company-wide newsletters. • Presented ideas and led trainings on maximizing company productivity. • Continuously learned and quickly became well versed in the tech industry. • Followed through with all projects to completion, under tight deadlines while going above and beyond what was asked.

Washington, District Of Columbia, Us

• Helped support a variety of tech B2B and B2G clients. • Actively participated in internal client calls.• Drafted pitches and blog posts for various clients. • Drafted social media content for client's LinkedIn and Twitter accounts.• Edited and reviewed client's articles, whitepapers and newsletters.• Developed and created media lists with relevant contacts. • Collected and complied lists of client's media coverage. • Brainstormed and recruited potential guests for client's podcast. • Packaged Daily News Submissions that would be sent to clients and their customers. • Researched, wrote and submitted award nominations for clients that resulted in winning prestigious industry awards.• Updated quarterly reports for clients. • Compiled research about clients and their competitors.

Mclean, Va, Us

•. Gained experience with a wide variety of tech, healthcare, non-profit, cybersecurity, education as well as state and local government clients.• Drafted pitches, blog posts and bylines for clients.• Contributed to master media lists with relevant publications and reporters to pitch to.• Pitched and followed up with reporters to secure client coverage. • Posted and pitched event announcements for a client that was circulated throughout the news. • Drafted social media posts for client’s LinkedIn and Twitter accounts. • Brainstormed ideas for the agency’s website and social media accounts. • Tracked client coverage and relevant industry news. • Wrote weekly competitor reports for clients. • Participated in weekly internal and external client meetings. • Wrote briefing documents preparing clients to speak to the media.• Edited clipbooks for clients.

• Led group in a successful campaign initiative for local non-profit Temporary Emergency Services. • Led group in raising awareness of TES through TES FEST fundraiser at local bar. • Reached out to local philanthropists to gain loyal donors for TES. • Communicated with the client and local businesses on holding the event. • Spent over 100 hours planning, coordinating, holding a fundraiser and evaluating success post event. • Used social media marketing to raise awareness of TES and TES FEST. • TES FEST raised over $2,000 for Temporary Emergency Services.• Awareness of TES and their services improved by 30% after TES FEST. • Drafted, edited and published a proposal and final book detailing the research, objectives, programming, evaluation and stewardship of the campaign.

Tuscaloosa, Al, Us

• Handled internal and external communication for the mayor.• Wrote and edited pitches, news releases and announcements for events. • Handled administrative work for the mayor. • Answered phone calls from citizens regarding their various issues and worked to handle them.

Tuscaloosa, Al, Us

Tuscaloosa, Al, Us

• Wrote weekly articles for the new student page. • Worked to attract more traffic to The University of Alabama’s News Center through various social media platforms.• Website views increased by 62%.

• Created and implemented digital campaign for #LessThanUThink to encourage safe drinking on college campuses. • Helped brainstorm effective ways to encourage safe drinking on college campuses. • Generated and posted digital content for @LTUThink Instagram, Twitter, Facebook and website. • Frequently worked outside of biweekly meetings to keep each social media page and website up to date. • Social media platform views increased by 44 percent. • Attended weekly meetings and digital workshops to learn new digital strategies and stay up to date on new trends in the industry.

• Assisted in the planning and logistics of “Do the Write Thing” (DTWT) event. • Learned how to use events to highlight specific issues to raise awareness of the impact of violence on children in inner cities, in efforts to bring a call to action.

Helped came with ideas on how to advertise and recruit out of state students to join the 49 club. Focused on managing the Facebook page and created events to engage students.

Master Of Arts - Ma, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Public Relations

Bachelor'S Degree, Communication Studies

Education record