Product, Marketing & Innovation Consultant.Currently freelancing to Primark, Ciate, Lottie & Kester Black. Previously freelancing to Nailberry

Global Product Development of the Nails inc core range, plus all sub brands:- Lead the strategic product plan, innovation pipeline and launch calendars.- Manage concept creation including technical and sourcing, throughout the product lifecycle. - Provide strategic direction for sales, marketing, creative & communication.- Manage the launch commercials.- Management of a global re-brand of Nails inc product range.- Developed bespoke collaborations with Victoria Beckham, Alice+Olivia, Alexa Chung and Preen.- Exposed trend & innovation opportunities which fit with the Nails inc’s current customer profile and established opportunities targeting new customer demographics, to drive sales in a down-turning market. - Edit & develop bespoke global trend propositions for colour, formulation & ingredients resulting in hero & award winning product ranges and complimentary marketing campaigns. Including: Nailkale, The New Whites, Gel 2.0, One Coat Gel, PRO, plus the treatment ranges which blend scientific innovation with natural ingredient stories.- Developed and launched the Paint Can, one of the world’s fastest selling beauty products. - Developed product diversification strategy across retail partners.- Manage the product team.- Presented Nails inc on national live to air TV in Australia.

House of St Clair worked with some of Australia's leading Retailers and Brands to offer a flexible and fresh way of exploring and delivering inspired business solutions.Offering businesses access to many years of professional and specialist industry skills & experience, working closely with clients to offer individualised service.Focused on- Product Development- Defining strategic direction- Brand and communication development- Value re-engineering and profit maximisation- Brand profiling.- Launch strategies for new business opportunities.- Commercial analysis

Worked within a dynamic fashion retailer to deliver a bespoke, trend lead cosmetics range. - Developed and built the beauty department from inception.- Initiated, lead and implemented an integrated long & short term strategy for the Sportsgirl cosmetics and beauty category, across branding, marketing, communications, merchandising, training, sourcing and development.- Conducted a domestic and international supplier review establishing a compliant direct supplier base, across packaging and wet product.- Managed a team.- Integrated beauty development into a a traditional OTB buying business.

- Global new product development and category management.- Managed Product Assistants.- Managed, developed and implemented the strategic direction for both long & short-term growth.- Developed trend directions and drove execution & product development, into commercially, brand appropriate ranges.- Developed category strategies to support all channels, regions and markets. - Lead the communication and merchandising direction for NPD, across all channels.- Uncovered key assortment gaps and launched products to incrementally grow the category.- Was chosen to undertake leadership and management courses.- Was internally promoted twice.

- Developed pharmacy private label ranges for Chem mart, Healthsense and Terry White pharmacy groups. - Across skincare, sun care, vitamins, personal care, baby care, pain relief, cough cold & beverages.- Managed the strategy development and implementation for each retail group.- Sourced new products and new product opportunities.- Market research, sales analysis & stock management.- Presented sell in and training to retailers.- Managed the commercials for NPD, marketing, advertising, training and communication.- Worked on Banana Boat NPD and Advertising campaigns.

- Assisted in the organisation of the division’s end-of-year conference for all Sales Representatives.- Aided in the establishing of the advertising schedule for 1997.- Developed the communication strategy for a major new product launch. - Assisted in field sales work activities.