Tory Patterson Email & Phone Number

Temecula, CA, US

Greater San Diego Area

- The agency's first employee and served as #2 to the Founder. - Member of the company's Executive Leadership Team.- Manage a team of project managers and marketing coordinators. - Develop, document, and implement internal and external company processes, procedures, and systems. - Played an integral role in the development, shaping, and implementation of.

Greater San Diego Area

Greater San Diego Area

- Developed and oversaw the execution of integrated media campaigns, thought leadership programs, and media outreach for the agency’s publicly-traded cannabis, biotech, and pharmacy clients.- Supported the agency’s expansion and growth plans, and played an integral part in new business development, employee staffing, operational procedures, and.

Greater San Diego Area

CMW Media is a leading PR agency for the emerging natural products industries. Clients include: - OPTEC International- Progressive Care - AXIM Biotechnologies, Inc. - Medical Marijuana, Inc. - Kannalife Sciences- Herb.co - Growlife- FreeFit

Greater San Diego Area

• Responsible for establishing a communications program to execute PR, marketing collateral and social media content development, working closely with outside SEO and website administrator vendors. Key contributions:
• Formulated media outreach plan to promote the company’s spiral staircase product offering.
• Developed long-term weekly social media content calendar to promote past and in-progress sub-contracted construction projects.

Greater San Diego Area

• Managed PR and social media campaigns for brands in the biotech, genomics and life sciences industries. Worked with marketing and paid media teams to maximize client and product awareness. Worked with PR and content.
• Spearheaded outreach to mainstream tech media for Thermo Fisher’s FDA approval announcement to secure first feature story in WIRED.
• Developed and managed month-to-month and long-lead PR & social media program for Becton, Dickinson & Company’s new genomics division and accompanying product launches. List of client/account work: Thermo Fisher.

Greater San Diego Area

• Provided public relations, media relations, community outreach and social media counsel and delivered necessary support to various local small businesses and organizations on an intermittent basis. Contracted clients.
• Carroll Metal Works
• Sidetraxx, local rock cover band
• Little Red Door Décor Etsy Shop

Greater San Diego Area

• PR Account Supervisor (Mar. 2013 – Dec. 2013)PR/Digital Account Manager (Dec. 2013 – Jul. 2016) Managed PR, media relations and branding-rebranding campaigns for various companies, products and brands, while leading.
• Developed industry trend pitch to widely announce SunEdison’s work with a Texas utility company, successfully generating national media attention, including a syndicated AP article and organic tweet from Al Gore.
• Executed a thought leadership program for CEO of leading ed-tech company, Parchment, to increase brand awareness with target audiences.
• Managed one-year PR program for online civic engagement platform, MindMixer, earning 5X increased coverage from baseline and securing an SXSWi hyper-localization panel for the CEO. List of client/account work.

Santa Monica, CA

• Managed and supported integrated media campaigns, thought leadership programs and media outreach for the agency’s health & wellness, CPG, and digital advertising clients. Key contributions:
• Played an integral role in an award-winning campaign for Romano Macaroni Grill’s "No Kid Hungry" initiative, achieving 100M online impressions, 40+ on-air mentions, 47 media drops in 10 U.S. markets, blogger.
• Supported international acquisition announcement and execution of recommended internal communications plan for WPP Digital’s POSSIBLE.List of client/account work: WPP’s POSSIBLE, GroupM’s Xaxis, Smoothie King, Nutiva.

Los Angeles, CA

• Executed campaigns for the corporate entertainment division to secure print and online media coverage, industry conference speaking opportunities, and meetings with target media. Key contributions:
• Secured an editorial print feature spread and photo shoot in Emmy Magazine for A&E’s Gene Simmons Family Jewels and ThinkFactory! Media.
• Served as on-site media contact at the unveiling of Stan Lee’s special anniversary NHL-inspired comic character line-up to celebrate and promote the national sports league.List of client/account work: ThinkFactory!.

Greater San Diego Area

• Supported PR & community relations campaigns for biotech and life sciences clients. Key contributions:
• Supported the execution of a year-long West Nile Virus public health awareness campaign in San Diego; efforts included focus group support, media outreach, and PSA video filming coordination.
• Successfully led media relations efforts for San Diego Brain Tumor Foundation’s annual “Vintage Prom Fundraiser,” generating four local news broadcast segments. List of client/account work: Illumina, Allylix, San Diego.

Greater San Diego Area

Greater San Diego Area

Greater San Diego Area

Greater San Diego Area

Master Of Arts (M.A.), Strategic Public Relations

Bachelor Of Arts, Communication - Public Relations

Activities and Societies: Delta Gamma