From high-growth brands to regulated industries, companies trust the Gray Dot Company to develop, accelerate, and scale their digital strategies.We offer services for Search Marketing (SEO, content & PPC), Data (audits & advanced tracking, dashboarding, storytelling), and Digital Consumer Insights (market research.)

Inflow is an inbound agency based in Denver offering SEO, PPC & CRO support to ecommerce clients around the world. I support them with SEO Advisory Consulting services, helping their team better service their clients strategically and Brands I've supported via Inflow: - Billshark (Shark Tank & Mark Cuban-funded financial startup helping consumers save money on their bills)- Elizabeth Arden, American Crew (eCommerce: international beauty CPG brands)- Gaia (premium content subscription site)- HomeScienceTools (eCommerce: science supplies for homeschooling parents & teachers)- Insperity (enterprise-level public company providing outsourced HR services)- KEH Camera (eCommerce:new & used cameras & photography supplies)- LegalShield, ID Shield (international provider of legal services to 4.4+ million people)- Sectigo (the world's largest commercial Certificate Authority)

Revolar was a wearable tech (IOT) startup funded primarily by Foundry Group (Fitbit, Sphero, TrackR,) and Techstars Boulder 2015 & Techstars Minneapolis 2017 alumnus. There I built & led the ecommerce and digital marketing teams, scaling ecommerce sales through ownership of Revolar.com and Amazon.com/.ca. I also built & implemented digital marketing strategy, overseeing channel implementation & optimization.

Craftsy (acquired by NBC/Universal) offered online education (EdTech) & supplies (eCommerce) for passionate enthusiasts. Over 4 years I owned SEO & organic acquisition for this startup first as a technical product manager, then as a marketing manager, and finally as a Growth Product Manager. I worked cross-functionally, helping scale SEO throughout the organization. Product Manager, Growth (2014 – 2016)- Led engineering efforts to acquire & activate new users- Improved technical SEO implementation of physical product offerings (kits & supplies)o Resulted in a 163% increase in traffic (unique visitors) to these site sections QOQ- Optimized registration signup pages to be more contextual & to increase conversionso Achieved 4-6% increase in registrations across non-transactional and transactional signup flows, respectively- Identified new growth initiative and project opportunities, including forecasting projects’ ROI - Prioritized and shopped the growth team roadmap with input from business, marketing & engineering stakeholders - Coordinated FE, BE, UX & DB resources in an agile environment, including daily project management and QA Marketing Manager, Organic Channel Lead (2013 – 2014)- Orchestrated the setup of the new Organic department within marketing, resulting in:o 2x increase in organic search traffic YOY (5.3mm to 12.6mm)o 74,000+ incremental registrations from SEO traffic o 19.8% registration-to-buyer conversion rate o $20 higher eLTV for SEO buyers vs. average buyers- Scaled the implementation of our SEO strategy across the organizationProduct Manager, SEO (Technical Site Optimization) (2012 – 2013)- Achieved a 271% increase in organic search traffic YOY (1.4mm to 5.3mm)- Optimized website for technical & strategic SEO based on data from Google Analytics, Moz account, and internal database (ongoing)- Gained organizational buy-in for search engine optimization work, including creating & shopping the SEO roadmap

At Fusionbox, a software development & digital marketing agency, I lead the SEO/marketing team. - Advised & managed SEO & PPC internal teams & clients (account & project management)- Created, analyzed, and optimized digital marketing strategies, including SEO & SEM for lead generation and ecommerce sites

- Advised internal and external marketing clients (as account manager & marketing consultant) & reported on results- Developed & executed marketing campaigns, including SEO, SEM, SMM, PPC campaigns, blogging, and public relations- Ecommerce owner for Gooddeals.com, including merchandising, establishing manufacturer relationships, writing product descriptions and customer service