Tory Hinton Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Summary: Senior executive overseeing all brand storytelling, brand communications, public relations and integrated marketing programs using earned, owned, paid and new media.

• Assisted the CEO in creating initiatives that drive the company's overall mission, values and strategic goals.• Served as senior level client contact, lead marketing strategist, publicist, content editor and director.• Provided counsel and advises clients on key market issues, trending topics, go-to-market plans and brand positioning.• Drove collaboration and alignment across clients’ cross-functional teams, including marketing, sales, public relations and product management.• Developed, wrote and edited high-level corporate communications, executive communications, product messaging, presentations and other documents.• Developed media strategy for all clients and oversaw media list curation, pitching, media inquiry response, media interviews as well as media training for clients.• Led agency’s content creation service, establishing frameworks, best practices and guidelines for articles, bylines, opinion editorials (op-eds), white papers, case studies, blogs, emails, social posts etc. • Led agency’s thought leadership as well as corporate and executive positioning service, overseeing the pitching of client executives for industry events, conferences, speaking engagements, educational webinars and more.• Led execution of client’s paid media campaigns, including research, plan creation, media reservation, asset creation for media, metrics reporting and invoicing/billing.• Established processes and systems to streamline financial operations for client programs, overseeing the creation and tracking of program budgets.• Oversaw agency’s daily operations, ensuring timeline management as well as deadline adherence.• Assessed agency’s workflow, discovered bottlenecks and identified solutions to improve efficiency and reduce time to delivery of assets.• Directed, trained, motivated and coached junior staff, upleveling their skills, work quality and performance.

Woodland Hills, California

Summary: Ran day-to-day operations for agency, leading internal team alignment meetings, client calls, strategic planning, integrated marketing plans, and quarterly presentations. Served as direct supervisor for coordinator and manager. Measurable Achievements• Launched 30-60-90 day employee onboarding and training program to accelerate industry education, client mastery, marketing skill development and documented coaching–all leading to higher employee performance. • Launched content creation and content marketing service, leading agency team to ideate, write, finalize and produce 30 pieces of content (blogs, listicles, infographics, etc.) per month for SEO, social, email and marketing automation campaigns. • Launched PR strategy to earn national and industry recognition for real estate finance client through award wins. Secured an Affordable Housing Tax Credit Coalition Charles L. Edson award for client’s investment in Sulzbacher Village, where client and co-developer were honored in a ceremony on Capitol Hill attended by housing leaders and members of Congress. • Led high impact Influencer Relations program, targeting the security industry, for a product marketing team within a large corporation specializing in data storage. Program was successful, and because of it, the product marketing manager referred the agency to two other product managers/directors within the corporation who later signed contracts with the agency.

Woodland Hills, California

Summary: Managed 5 accounts at agency, where clients ranged from startups to midsize to large corporations who are publicly traded on the nasdaq. Managed public relations and thought leadership initiatives for all clients- from strategy to development to execution to reporting.Measurable Achievements • Increased credibility, attractability and visibility for real estate finance client to investors and developers through a constant flow of news coverage surrounding client’s low-income housing tax credit equity investments. Conducted robust media outreach to affordable housing trade media as well as local media surrounding every property closing (25-30 per year) and fund closings (1-2 per year). • Demonstrated value to thermal imaging security client by providing key industry insights, out-of-the-box campaign ideas, collaboration with client’s cross-functional teams, and high impact coverage across security trade publications. Fostered such a close partnership that the client renewed the agency contract annually and became the agency’s third longest tenured client of 6+ years. Client continued to retain agency even when it was acquired for $8 billion by another large corporation. • Strengthened thermal imaging security client’s reputation in the security marketplace as a thought leader by increasing the number of secured and completed byline articles by 5x. Provided exceptional ghost writing for senior executives, where upon receiving client’s byline article slated for the cover story of Security Today magazine, the editor told the client it was the best article he had reviewed in his 22 year tenure at the publication.

Woodland Hills, California

Summary: Following a significant new business win, was hired to manage agency’s first security technology client account for an audio security company. Served as day-to-day client contact and coordinator for a strategic re-branding, public relations and creative advertising campaign.Measurable Achievements: • Assisted CEO with launch of agency’s security technology practice, growing from 1 security technology client to what would be become 20+ clients over 10 years.• Increased PR coverage for audio security company by 260% within first two years of engagement, increasing secured placements from 38 per year to 100+. Built lasting rapport, trust, camaraderie and partnership with audio security company, who would become agency’s longest returning client spanning 9 years.• Influenced the security trade media industry’s perception surrounding audio. Prior to campaign, audio was not top-of-mind for trade media; following PR efforts to what would eventually span nearly a decade, audio became a sought after topic and slated feature in trade media’s editorial planning.• Increased awareness for a nonprofit, supporting individuals who suffer from OCD, by securing local and national coverage. Drove broader interest and attendance to nonprofit’s annual conference with the idea of an “illumination” award that recognizes media personalities who positively portray OCD. Secured the 2014 inaugural winner’s attendance to the event. To date, the illumination award continues to be given out annually at the conference.

Hollywood

• Influenced campaign ideas and tactics for new business pitches by providing industry insights and coverage trends to senior staff • Promoted the MWW brand by drafting press releases that highlighted strategic company hires and new practice areas • Advanced pitch efforts for Sanuk by creating seasonal trend blasts and assisting in creating a master pitch calendar • Executed media relations by building media lists and pitching journalists to write about new products or attend major events • Showcased outreach results by tracking secured coverage, creating media clips and putting together an of the end-of-year coverage report• Executed client administration support by handling media RSVPs for interviews with Alliance for Wireless Power at CES • Provided support for the following accounts:Sanuk • Air New Zealand • Edmunds.com • Related Companies • Blackhawk Network • StarMaker Interactive • Alliance For Wireless Power (A4WP) • MWW PR

Santa Monica

• Drove online conversation and engagement by creating 15 posts per week for Facebook and Twitter• Sustained Healthy Child’s digital presence by creating content for company blog and selecting content to syndicate to content partners• Regulated Healthy Child’s online community by updating information in the blogger coalition list and responding to queries from moms, journalists and bloggers

Redondo Beach, Ca

• Promoted and staffed events for clients by designing a poster, generating buzz on social media and creating individual media invites • Drafted key press materials for clients and pitched clients to the media • Provided support for:P.S. I Love You (non-profit organization) • Valery Satterwhite (health and wellness author) • Bruno Pisano (author and non-profit entrepreneur)

Redondo Beach

• Influenced media outreach strategy for clients by finding and presenting editorial opportunities and co-branding events to senior staff• Drafted press releases for clients• Created and managed content for client’s Facebook page• Provided support for the following accounts: Shorewood Realtors • Eureka! (restaurant) • Simi Valley Town Center

• Identified breaking news stories and wrote articles on those stories for the Annenberg Television News website in real-time

Studio City

• Monitored and tracked online coverage for multiple clients in the luxury architectural and interior design industries• Sustained digital presence for more than five clients by creating consistent content for Facebook • Sustained digital presence for the DRS brand by writing posts for the company blog• Executed blogger and media outreach to promote new or key products for clients • Expanded Zephyr’s social reach by increasing Zephyr’s Twitter following by five percent• Provided support for many accounts including: Caroma • Corbett Lighting • Zephyr • Stone Forest • LAUFEN • Hastings Tile & Bath • Watermark

• Participated in morning news brief by finding and suggesting newsworthy events to cover • Wrote notes for the day’s news agenda• Researched and found experts that student reporters could interview for stories

Los Angeles, California

• Recruited, trained, supervised and assessed the progress of 12-38 USC student teachers at various sites• Addressed college classes regarding volunteering and the JEP program mission• Served as the liaison between professors, full-time JEP staff members and USC volunteers• Expanded the East Asian Studies Department by convincing a professor to participate in the JEP program and provide teaching and volunteer opportunities for his students

Philadelphia, Pa

• Volunteered for AmeriCorps and HOPE worldwide to mentor inner city kids from Philadelphia and serve as a counselor for the Philadelphia Church of Christ's youth camps.

Bachelor Of Arts (B.A.), Public Relations, 3.720 (Gpa)

Activities and Societies: Alpha Lambda Delta Honors Society, Golden Key National Honor Society, Alpha Omega Campus Ministry, Annenberg.

Bachelor Of Arts, History, 3.720 (Gpa)

Activities and Societies: Alpha Lambda Delta Honors Society, Golden Key National Honor Society, Alpha Omega Campus Ministry, Annenberg.